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CIM Summit: The Changing Face of Marketing - Target Internet, Daniel Rowles

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CIM | The Chartered Institute of Marketing
CIM | The Chartered Institute of Marketing

Discover how to overcome the challenges of engaging with customers through multiple channels/platforms in today’s ‘always on’ world.

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@danielrowles OMNI-CHANNEL BUT NOT OMINOUS
@danielrowles AUTHOR CIM COURSE DIRECTOR IMPERIAL COLLEGE CEO TARGETINTERNET.COM
@danielrowles TWITTER: DANIELROWLES INSTAGRAM: TARGETINERNET
@danielrowles OMNICHANNEL IN PERSPECTIVE
@danielrowles
@danielrowles CHANNEL CROSSOVER
@danielrowles CONSTANT CHANGE
@danielrowles What The Brand Wants To Tell People What Target Audience Want To Engage With Bridging The Gap With Understanding Driven Strategy USER FOCUS
@danielrowles USER JOURNEY FOCUS ACTIVE INTEREST POINT OF PURCHASE BROWSING / VAGUE NOTION LOYALTY
@danielrowles DATA IN PRACTICE
@danielrowles ANALYTICS ANALYSIS
@danielrowles ANALYTICS ANALYSIS
@danielrowles BEYOND VOLUME
@danielrowles
@danielrowles
@danielrowles OMNICHANNEL MEASUREMENT
@danielrowles GOING BEYOND LAST CLICK EMAIL SEARCH CONVERSION SEARCH CONVERSION PRINT
@danielrowles SET PRIMARY OBJECTIVES BUSINESS OBJECTIVE PRIMARY GAP CORRELATION
@danielrowles SET ANALYTICS GOALS
@danielrowles CONTRIBUTION
@danielrowles CONTRIBUTION DIGITAL CHANNEL 1 KPI 1 KPI 2 KPI 3 DIGITAL CHANNEL 2 KPI 1 KPI 2 KPI 3 DIGITAL CHANNEL 3 KPI 1 KPI 2 KPI 3 OFFLINE TRAFFIC SOURCE 1 KPI 1 KPI 2 KPI 3 Contribution % Contribution % Contribution %
@danielrowles STEP BY STEP GUIDE
@danielrowles BEYOND OMNI-CHANNEL
@danielrowles TARGETINTERNET.COM/CIM2017

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