CIM Summit: The Changing Face of Marketing - UNILAD, Kevin Tewis-Allen
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UNILAD's Kevin Tewis-Allen describes the features and requirements of successful B2C agile marketing.
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CIM Summit: The Changing Face of Marketing - UNILAD, Kevin Tewis-Allen
- 1. The art of agile: breakouts
- 2. The art of agile: breakouts The features and requirements of successful B2C agile marketing • Each brief/campaign/idea MUST be highly personalised to the audience • Multiple targeting and bespoke/different messaging can work really well • Remember to keep to the brand core values – easy to lose sight in an agile/re-active response • Be relatable • Create Sharable moments • Engagement is everything! #resonate • Focus group, testing and preparation allow for lower risk marketing activity
- 3. KEVIN TEWIS-ALLEN Global Director of Business Development kevin@unilad.co.uk For Promotional Use Only CONTACT