CJBS Master of Studies in Social Innovation - Library Research Tips
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These are the slides from the Cambridge Judge Business School's Master of Studies in Social Innovation residential week Library session. The presentation covered tips and techniques to use for researching the first assignment.
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CJBS Master of Studies in Social Innovation - Library Research Tips
- 1. Cambridge Judge Business School Information, data, and support during your MSt Katie Hughes @KatherineAnneH k.hughes@jbs.cam.ac.uk email: infolib@jbs.cam.ac.uk MFin – Equity Research Project
- 2. Cambridge Judge Business School today’s session • website tour • effective Google searching • database demos • ten tips & techniques • types of support available Information & Library Services
- 4. tour time https://flic.kr/p/7a1pmx The CJBS website can be found at: http://www.jbs.cam.ac.uk/faculty- research/information-library-services/ Cambridge University library catalogue: http://www.lib.cam.ac.uk/camlibraries/catalogues.html
- 7. how much of the web does index? 0.3%
- 8. information that you can rely on
- 9. So how do you access the 99.7%? https://www.flickr.com/photos/rietje/76566707/
- 10. More data than you’ll ever have again
- 11. UK trends and economy Exports: Exports represented just 15.3% of GDP in 2015, a much lower level than in other large EU member states. Exports (in dollars) fell by 9.8% in 2015 while gains of 4.3% are forecast in 2016. Employment: The services sector accounts for 78.7% of GDP. The services sector will continue to be the main engine of UK growth for both output and employment, with manufacturing growth having slowed due to renewed stagnation in key European export markets. Higher education: The UK’s 2015 higher education rate was the seventh highest in the world. This rate rose steadily since 2010, as the job market increasingly requires people that have attained higher education. However, costs per year to obtain higher education are rising and are expected to rise further, as the government plans to raise the ceiling for annual tuition fees of £9,000 in 2016 for domestic students. This could potentially make access to higher education difficult;. Infrastructure: National Infrastructure Delivery Plan (2016-2021) was commissioned by the government, with over £12.6 billion to be invested in improving the infrastructural competitiveness of the economy. This would further reinforce the competitiveness of the UK business environment.. R&D: Expenditure on R&D was lower than certain countries of the developed world, such as France, Germany and the USA. The government has been investing in R&D via initiatives, such as Innovate UK since 2007, which was allocated a budget of £1.5 billion for 2015-16. Source: Euromonitor
- 13. Business Source Complete: Great database for academic journals, publications, company profiles, and news. IBIS World: In-depth industry reports incl. supply chain, key success factors, competitive landscape, outlook. Cool graphics. Factiva: Global news. All the major UK newspapers, trade magazines and newswires. Indexed company and industry content. Databases 1 - Summary
- 15. 10. That expensive market research report Yep those expensive reports do exist, but... we don’t have a spare £16,000 lying around just for your assignment. Sorry. Not sorry. https://www.flickr.com/photos/rgt3/4457946751/
- 16. 9. Great Google searches – using inbuilt search functionality Don’t just ‘basic search’ Search tools: sort by date, sort by relevance, narrow by country filetype: .pdf, .ppt, .xls site: .edu, .gov define: DSCR stocks: IBM https://www.flickr.com/photos/doctorow/2531535355/
- 17. 8. it might not be the database... 8. zero results? it might not be the database that sucks... https://www.flickr.com/photos/proimos/4199675334
- 18. 7. quality in-depth reliable research takes a long time https://www.flickr.com/photos/45605988@N03/5713582241
- 20. 7. quality in-depth reliable research takes a long time you can’t get all the data from just one or two sources, you need to cast your net wider (think supermarket shopping) don’t expect to be able to find everything you need immediately build in contingency time don’t duplicate activity https://www.flickr.com/photos/45605988@N03/5713582241
- 21. 6. search strategy your results will only be as good as your search strategy stop using just one keyword! brainstorm a list of keywords and synonyms read widely to familiarise yourself with the language used in your sector https://www.flickr.com/photos/mikechen-metalman/4586185761/
- 22. 5. Evaluating data/triangulation triangulation: ‘two (or more) methods are used in a study in order to check the results’ approach the data you locate with an enquiring mind can you rely on the source? can you follow their argument? can the research be corroborated? if the data looks wildly different between sources, can you work out why ?
- 23. 4. Comparables and proxies some of the data you need may not be available (or only available at a price we/you can’t afford) you can get around this by identifying a similar... industry/company/market /country (there are more parallels than you’d expect between wildly different sectors)
- 24. 3. gaps and problems as opportunities https://www.flickr.com/photos/chalo84/5657162521 gaps and problems point up opportunities - gaps for new research/markets/products by identifying gaps you can offer solutions or identify areas for further research e.g. unable to fit furniture into a car (IKEA) e.g. expensive phone calls to family members abroad (What’s App) e.g. ugly computer interfaces (Apple) e.g. no-one punting beyond September (Scudamores themed punting)
- 25. 2. don’t leave the references until the end be organized – note down page numbers for direct quotes the more you do in the beginning the less headaches you will have at the end
- 26. 1. don’t go it alone play to your strengths work smart exploit the premium data and analysis available to you leverage your existing contacts https://www.flickr.com/photos/e3000/256560692/
- 29. Academic use only https://flic.kr/p/7EtvYA The databases are strictly for private, non-commercial, research purposes only. You can browse the databases online as much as you like but please refrain from downloading more than 25 reports from a single database in 24 hours. Please do not post any PDFs on the VLE as this will break our copyright agreements (posting the link is fine).
- 31. 1-2-1 and small group teaching
Editor's Notes
- Here is a short tour of our website which can be found here: http://www.jbs.cam.ac.uk/faculty-research/information-library-services/. To search through Cambridge Library Catalogues: http://search.lib.cam.ac.uk/ (Please note that Cambridge is updating their library search and it is due to change sometime this term.) In the library catalogue, you can gain access to your account using the 5 digit alphanumeric code on the bottom of you barcode on your university card and your last name. As an EMBA student you are entitled to borrow up to 10 items from the library for 6 weeks at a time. You can renew the book up to 12 times before having to bring it back. Please be aware that these books can be recalled and you will have 1 week to return the book (which can be sent by mail). We do have fines at the Library and they are .50p per day. At the bottom of our website you will see a box that says ‘Chat with us’. This is our instant chat feature where you can speak with a real-live librarian during our staffed hours. If we are not here, the box will change and you can email us a message which we will answer when we are back in the Library.
- Here is a short tour of our website which can be found here: http://www.jbs.cam.ac.uk/faculty-research/information-library-services/. To search through Cambridge Library Catalogues: http://search.lib.cam.ac.uk/ (Please note that Cambridge is updating their library search and it is due to change sometime this term.) In the library catalogue, you can gain access to your account using the 5 digit alphanumeric code on the bottom of you barcode on your university card and your last name. As an EMBA student you are entitled to borrow up to 10 items from the library for 6 weeks at a time. You can renew the book up to 12 times before having to bring it back. Please be aware that these books can be recalled and you will have 1 week to return the book (which can be sent by mail). We do have fines at the Library and they are .50p per day. At the bottom of our website you will see a box that says ‘Chat with us’. This is our instant chat feature where you can speak with a real-live librarian during our staffed hours. If we are not here, the box will change and you can email us a message which we will answer when we are back in the Library.
- We suggest you approach all information and data you find cautiously. Question veracity and quality. Thinking critically about the information you are looking at Mixing different types of data
- "https://www.flickr.com/photos/jdhancock/8031897271/
- http://www.google.co.uk/imgres?imgurl=http%3A%2F%2Fyearsley.co.uk%2Fresource%2Fstat%2Fuk_map.png&imgrefurl=http%3A%2F%2Fyearsley.co.uk%2Fabout-us%2Flocations&h=713&w=579&tbnid=Wd28cuzfzH3EDM%3A&zoom=1&docid=rulvwdgWd-Vv2M&ei=7skzVNCoCuLR7QbPvIG4Dw&tbm=isch&ved=0CCIQMygBMAE&iact=rc&uact=3&dur=952&page=1&start=0&ndsp=45
- Here is our A-Z list of databases on our website. We gave you a handout in the session listing 7 databases of the 50 here that we advise you start with (which we also demonstrated): Business Source Complete, Factiva, Fame, Passport, IBISWorld, Key Note, MarketLine. We also advised you to use the ‘eresources@Cambridge’ link on this list to access databases in other disciplines if needed. Go to: www.jbs.cam.ac.uk/infolib to access our databases.
- IBIS World – trade association, government bodies, governance & ethical standards within that industry
- https://www.flickr.com/photos/chrisinplymouth/8752891031
- https://www.flickr.com/photos/rgt3/4457946751/ We need to be upfront about the fact that we do not have spare budget to purchase individual market research reports for your projects. We have committed our funds to providing access to a wide array of aggregated market research providers (Euromonitor, MarketLine, IBISWorld, Key Note).
- https://www.flickr.com/photos/doctorow/2531535355/
- https://www.flickr.com/photos/proimos/4199675334 As we showed you in the session, the fact that the database yields zero results for your search is not always an indicator that the database is no good. Look closer to home – to your search skills.
- https://www.flickr.com/photos/45605988@N03/5713582241
- https://www.flickr.com/photos/45605988@N03/5713582241
- Don’t delete your account!
- The most important piece of paper you will have received this week is your Raven password and ID. You will need this to access the majority of the databases. If you have not already done so you can change your password.
- On a more serious note please be aware that these databases are for academic purposes only. They are not to be used for playing the stock market or for your work outside of your projects in your course. Our suppliers do track use of the database and block offenders. This can also lead to subscriptions being pulled completely including for the entire university. After your time here you are ‘commercial’ again. There are also limits on how many reports you can download from a database. So if you are not sure what you are looking for, first browse it online and once you have found the articles or reports, then download them for your own personal use. Finally, please be aware that you can not upload pdf’s of articles or reports that you have downloaded from the databases on the VLE. This is a violation of our copyright agreements and we will have to remove the material. If you do want to share something with your classmates, you are more than welcome to post a link.
- On a more serious note please be aware that these databases are for academic purposes only. They are not to be used for playing the stock market or for your work outside of your projects in your course. Our suppliers do track use of the database and block offenders. This can also lead to subscriptions being pulled completely including for the entire university. After your time here you are ‘commercial’ again. There are also limits on how many reports you can download from a database. So if you are not sure what you are looking for, first browse it online and once you have found the articles or reports, then download them for your own personal use. Finally, please be aware that you can not upload pdf’s of articles or reports that you have downloaded from the databases on the VLE. This is a violation of our copyright agreements and we will have to remove the material. If you do want to share something with your classmates, you are more than welcome to post a link.
- As well as social media, we offer 1-2-1 or small group teaching. We can set up a meeting in person or remotely through Skype or any other channel. We can offer help and advice on starting your research project, getting the most out of our databases or on…
- There are a number of tools that can be used to manage references such as Mendelay, Refwords, Microsoft, and EndNote. We suggest using Zotero as it is a free open source software that works well with our databases and we can provide you with support. Zotero can be downloaded at zotero.org. It works well with Firefox, but there are plug-ins for Chrome and Safari. Since Cambridge is special, it also has its own twist on Harvard Referencing style. There is a file that we will provide you with on the VLE that can be dragged into Zotero. Zotero is a great tool, but its not perfect so we do advise you review your citations and references before submitting your paper. We also have a database called Cite Them Rite which can be found through the database page. Cite them Right is a great tool to use if you want to reference anything from a tweet to lecture slides or notes. There is an index at the top of the screen, but the search box is probably better.