Slides to accompany the introductory presentation to NVivo given by the CJBS Information&Library Services team on 9 January 2018.

1. Cambridge Judge Business School
INTRODUCTION TO
NVIVO
Andrew Alexander @MrAndrew_A

2. Cambridge Judge Business School
In today’s session
• Qualitative research
• What NVivo can do for you
• Terminology explained
• Hands on demonstration
• Top tips

3. focus group, interview, open ended survey questions…

4. everything in one place

5. doesn’t do anything you wouldn’t
already do

6. tool shed

7. you control it – it doesn’t control you

8. understanding terminology

9. internal vs external sources

10. code = node = code = node

11. case

12. case
nodes that represent 'units of observation’
for example, the people you interviewed
or the communities you studied
your project might have case nodes for
people, places, organizations, events or
other entities

13. http://bit.ly/CJBS_NVivoData

14. top tips

15. file naming
finalversion.nvp
finalfinalversion.nvp
finalfinalversion2.nvp
finalversionthatsitnomore.nvp
finalversionjustonelastedit.nvp

16. file naming
myproject_180109.nvp
myproject_backup_180109.nvp

17. remember to save your work regularly

18. back-up regularly
store safely

19. be consistent when transcribing and use
headers to help code

20. beware of auto-coding too much

21. use memos
research notes
research questions

22. start early

23. Using Software in Qualitative
Research: A Step-by-Step Guide
By Christina Silver & Ann Lewins
Available from:
Sage Research Methods
http://dx.doi.org/10.4135/9781473906907

24. sample data and step-by-step
software guides available from:
https://study.sagepub.com/using-software-in-qualitative-research

25. If you want to use Nvivo contact Laura by Friday 12 January to
get your copy of the software
You will need to tell Laura if you will be using a PC or a Mac

26. Cambridge Judge Business School
Summary
• What NVivo can do for you
• Terminology explained
• Hands on demonstration
• Top tips