Crowdfunding can take your brand and business to a whole new level.
Out of the multiple crowdfunding platforms you can choose from, Kickstarter reigns supreme in terms of trust, recognition, traffic and fundraising.
Not only does launching a campaign on Kickstarter help you fund your goals, it also serves as an excellent launch strategy to get the word out about your new product. The communities on crowdfunding platforms are early adopters and, when you handle feedback constructively, they can support your idea to resonate with a mass market.
In Lean Startup parlance, you can save years of work by getting your idea on a crowdsourced platform to test your MVP, Minimum Viable Product--and, depending on how you do, you can turn the idea into a business or go back to the drawing board to iterate or pivot based on the consumer's feedback.
Floship, not only ships ecommerce orders for established businesnes, but is one of the only logistics and fulfillment companies that can ship to rewards to your Kickstarter or Indiegogo backers worldwide.
When you manufacture in China, why not ship from China?
There are many advantages to ship from Hong Kong, cost, predictability and Western standards of service are just the beginning--when you are ready to find out more you can touch base with a Floship Kickstarter Fulfillment expert.
You can visit Floship's crowdfunding fulfilment page to get more details on how Floship logistics for Kickstarter and crowdfunding like sites can help your business grow: http://www.floship.com/crowdfunding-fulfillment/
If you prefer to read "How to Use a Kickstarter Campaign to Boost your Brand and Funds", the article that this slide presentation is based off can be found here:
http://www.floship.com/use-kickstarter-campaign-boost-brand-funds/
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Kickstarter for Brand Boosting
1. HOW TO USE A KICKSTARTER
CAMPAIGN TO BOOST YOUR
BRAND AND FUNDS
Whether you invented a solution to a
problem you were having or simply
sourcing funds for the next big startup,
crowdfunding has become the go-to
investment vehicle for many project
creators.
2. Why Kickstarter?
• Crowdfunding platforms allow people
vote on a product with their dollars,
allowing start-ups in industries
ranging from music to software to
raise seed capital.
• Kickstarter has helped fund over
100,000 different projects, raising
over $2 billion since it’s 2009 launch.
3. The Benefits
1. Generate a Buying List
– On Kickstarter, you can only receive
backer’s email address once your
campaign is successfully funded.
2. Get Crowdsourced Validation
– The Oculus Rift raised $2.5 million on
Kickstarter in 2012, and 2015, Facebook
bought the parent company for over $2
billion!
4. 3. Big Data = The ‘Perfect’ Campaign
– With so much information available on
the Internet, everything from articles,
white papers to videos, it has become
easier to plan successful campaigns.
4. Connect with Your Story
– Sounds simple, but as humans, we love
hearing stories we can relate to.
5. 5. Kickstarter’s Multiplied Outreach
– With over 3 million users, getting out
there and subsequently in front of
Kickstarter staff, can be the difference
of an OK campaign and a super-
successful one.
7. E-Commerce fulfillment
HONG KONG IS THE
WORLD’S LARGEST AIR-
FREIGHT HUB
• This means the fastest
shipping time and the
lowest prices for all
destinations. Logistics
professionals agree that
Hong Kong is the best
choice for staging
international fulfillment
because we have the
lowest shipping costs and
incredibly trade-friendly
regulations.
9. E-Commerce fulfillment
YOUR ECOMMERCE
BUSINESS WILL REACH
NEW MARKETS WITH OUR
TOTAL SOLUTION
• By ensuring your
logistics are handled by
the best in the
business, we provide
you with the peace of
mind to focus on other
important things – so
you can focus on taking
your ecommerce
business to the next
level.
10. CROWDFUNDING
FULFILLMENT
WE SHIP MORE
INTERNATIONAL
CROWDFUNDING ORDERS
THAN ANY OTHER LOGISTICS
COMPANY
• Online, there are no
borders. Crowdfunding
democratized product
development. Floship
democratizes crowdfunding
fulfillment.
Ship your rewards to
backers without any
hassle,
anywhere…WORLDWIDE.
11. SAVE ON FULLFILLMENT
WHEN YOU SHIP WITH
FLOSHIP
• Over time we have
perfected our process
for fulfilling large
crowdfunding campaigns
enabling us to
offer special discounted
rates for these projects.
• We have fulfilled some
of the largest
crowdfunding
campaigns:
12. Floship Certified Logistics Plan
• The Floship Certified Logistics Plan
(FCLP) allows crowdfunders, like
you, to build trust with backers.
Displaying the FCLP on your
crowdfunding page ensures backers
that (1) your team has been
proactive and understands the
complexities of fulfillment; that, (2)
your crowdfunding project has a
sound logistics plan; that, (3) you
have taken account or what is
necessary to reliably and cost-
effectively get products from your
manufacturer into the hands of your
backers.
13. Value Added Services
We can execute traditional logistics
projects such as quality checks, re-
packs, and other special requests:
• Kitting
• Marketing Inserts
• Quality Control (QC)