Visual aid for Christie Smith's SXSW 2016 Presentation "Maximizing Human Potential" Did you know that Twitter’s tech division is 90% male and 92% white and Asian? Or that Google’s tech unit is 83% male and 94% white and Asian—with an overall staff that is 70% male and 91% white and Asian? Quite simply, these companies are holding themselves back from maximum corporate performance. While this problem is not new, Deloitte Digital has identified an unusual solution and approach to the problem. By combining community and influencer identification and engagement, culture and brand building, with Deloitte's mastery of organizational management, we've come up with an arsenal of tactics that virtually any company can adopt to boost their bottom line. This presentation will answer these three questions: o How does diversity improve the bottom line? o What does diversity mean to a mostly white male company? o How do digital marketing tactics come together with diversity and inclusion initiatives for real change, inside and out?

1. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.
MAXIMIZING
HUMANPOTENTIALDeloitte Digital
2015 SXSW 2016 Panel Picker Teaser Content and Presentation Proposal

2. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.
WEAREPEOPLEPEOPLEAs consultants, people are our business.

3. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.
WHEREWECOMEFROM
COMMUNITY
CULTURE
INFLUENCE
BRAND
TRANSFORMATION
REWARDS
RESEARCH
ANALYTICS
Digital Marketing Human Capital

4. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.
+
WHYTHISMATTERS
Culture
Brand
Diversity,
Inclusion,
Principles & Values
=
Optimized
Corporate
Performance
f ( ) sum ( )

5. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.
"GROUPSOFDIVERSEPROBLEMSOLVERS
OUTPERFORMGROUPSOFHIGH-ABILITY
PROBLEMSOLVERS"Lu Hong, Scott Page
Michigan Business School, University of Michigan

6. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.
"SHIFTINGFROMSAMESEXOFFICETO
ONESPLITEVENLYALONGGENDER
LINESCANINCREASEREVENUEBY
41PERCENT"
Peter Dizikes
Economist, MIT

7. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.
"COMPANIESRANKINGINTHETOPQUARTILE
OFEXECUTIVE-BOARDDIVERSITY,ROES
WERE 53PERCENTHIGHER,ON
AVERAGE,THANTHEYWEREFORTHOSEIN
THEBOTTOMQUARTILE"
Thomas Barta, Markus Kleiner, and Tilo Neumann

8. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.
AUTHENTICDIVERSITYISPOWERFULRedefine diversity to be beyond sex, gender, race
Diversity is an incredible spectrum, understand your own

9. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.
DEFINEYOURCULTUREBRAND

10. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.
DON’TSETTLEFORTHE
LOWESTCOMMON
DENOMINATOR
All your employees don’t really want to play softball.

11. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.
PAINTING
EATINGKOREANBBQ
SINGINGKAREOKE
HIKING
PLAYINGD&D
ONACOUPLESTRIP
TASTINGWINE
DOINGANYTHINGELSE
JAMMING
PLAYINGWITHTHEIRKIDS
TOURINGARCHITECTURE
CAMPING
SEEINGAPLAY
PADDEDSWORDFIGHTING
THEY’DRATHERBE:

12. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.
WANTTOSEETHEREST?
VOTEFORTHISSXSW2016ENTRYONPANELPICKER

13. Deloitte Digital Copyright © 2015 Deloitte Digital LLC. All rights reserved.