The Psychology of Social Media: The Science Behind Why People Like, Comment, and Share Online

1. of Social Media
Slide created by:
CLARENCE G. APOSTOL, CHRM, CIRS, IADT, SMRIHR

2. The Psychology of Social Media
Trainer
• Royal Institution of Singapore (RI)
– Senior Member, Royal Institute of Human Resource (SMRIHR), Singapore
• Highfield Awarding Body for Compliance (HABC)-MEA & UK
– Certified-Train-the-Trainer, HABC Level 3 International Award in Delivering
Training (IADT)
– HABC Level 3 Certified First Aid at Work Instructor/Trainer/Tutor
• American Certification Institute (ACI), USA
– Certified Human Resource Manager (CHRM);
– Certified International Recruitment Specialist (CIRS);
– Certified Human Resource Management Professional (CHRMP)
• Blue Ocean Management Training & Consultancy, Dubai UAE
– Certified Human Resources Manager (CHRM);
– Certified Human Resources Professional (CHRP)
• Education
– BS Psychology, New Era University, Philippines
– MA in Counseling (MA Cand.), DLSU-Manila
GR

3. The Psychology of Social Media3

4. The Psychology of Social Media4

5. What is Social Networking?
• Refers to a web service that enables you to
connect with people who share similar or
professional interests.
• Members are connected to each other as
friends, friends of friends, and so on.
• Social networking is one of the Web’s most
popular pastimes.
Source: (McFedries, 2009)

7. 7

8. The Psychology of Social Media

9. The Psychology of Social Media9

10. The Psychology of Social Media10

11. The Psychology of Social Media11

13. 5 CRAZY WAYS SOCIAL MEDIA IS CHANGING
YOUR BRAIN
1. It's like a drug
2. It affects your ability to focus
3. It gives you phantom vibration
syndrome
4. Your brain thinks it's a reward
5. It's changing how we interact

14. The Psychology of Social Media14
According to a study, Twitter and Facebook are
harder to resist than ….

15. The Psychology of Social Media
Learning outcomes
– Introducing managing safely
– Assessing risks
– Controlling risks
– Describe how one company uses employee
engagement to improve workplace safety.
– Understanding accountabilities & responsibilities
– Understanding hazards

16. The Psychology of Social Media16

17. The Psychology of Social Media17

18. The Psychology of Social Media
Is social media really to blame for our
unhappiness?

19. The Psychology of Social Media19

20. The Psychology of Social Media20

21. The Psychology of Social Media
–SECURITY. Don’t post information you would not be comfortable with strangers having
access
–MANAGE CONFIDENTIALITY. Don’t post information that you would not want your
mom, your teachers, the police, or other to see
–AUDIENCE DIVERSITY. Think about how something could be interpreted, or
misinterpreted by others. It might seem like a joke to you and your friends, but could be
seen as serious by others
–RECOGNIZE THE VISIBILITY OF YOUR POSTS. Don’t be afraid to edit or delete
things posted to your wall or photos tagged by others
–TAKE PRECAUTIONS. Take care before you share online. In an open community of
sharing, you should observe commonsense boundaries. As President Obama warned
students in his address to schools, "be careful what you post on Facebook.

22. The Psychology of Social Media22

23. The Psychology of Social Media23

24. The Psychology of Social Media24

25. The Psychology of Social Media25

26. The Psychology of Social Media26

27. The Psychology of Social Media
#PhilippinesHRFable
Contact Details....

28. The Psychology of Social Media
Contact Details....

29. The Psychology of Social Media

30. The Psychology of Social Media30