1. UNMARKETING
marketing the personality of your club

3. YOUR CLUB’S PERSONALITY
What makes up your club’s personality?
+ Club Sponsored Events (BowlOrama, The Show)
+ Board Members
+ Membership in General
+ Opinions on Local and National Happenings
+ Outside Sponsorships

4. CONTENT CREATION
Just cause you have a Twitter account doesn’t mean you are
achieving anything...

5. VIDEO
There is a reason YouTube is so damn popular.

6. EASY VIDEO TO CREATE
+ Recording the speakers to present at luncheons and events.
+ Testimonials from your members.
+ Insight from your board of directors.
+ Promotional videos for upcoming events.

7. BLOGGING
Everyone has something to say.

8. BLOG TOPICS
+ Recap of events.
+ Reactions to industry happenings.
+ Predications about future direction of the industry.
+ ANYTHING

9. QUESTION:
What are some other medias your club uses to communicate its
personality? Are there more we haven’t touched on?

10. VIABLE PLATFORMS
should we participate in everything?

11. SOME BORING FACTS:
+ 92% of non-profits have at least one social channel logo on
their homepage.
(via http://www.netwitsthinktank.com)
+ Facebook registered a 161% increase in the average member
community size amongst non-profits in 2011...
(via http://www.revenews.org)

12. QUESTION:
What platforms do you know your club participates in? Which ones
should it have a presence on?

13. TWITTER
yeah...duh...but it needs to be said.

14. STUMBLE
Throw your blog’s hand up for immediate critique!

15. GOOGLE+

16. INSTAGRAM
what’s your billion dollar idea?

17. VIMEO
YouTube - junk = Vimeo

18. “DON’TS” OF SOCIAL
+ Do not sync all your platform accounts together.
+ Do not over share.
+ Do not hesitate to ask questions to your followers or
members.
+ Careful having multiple managers of single platforms.

19. PLATFORMS THAT SHOULD BE
ON YOUR RADAR...

20. CINEMAGRAM
what once was still now has movement

21. QUESTION:
What other platforms are you keeping your eye on?