In today’s business landscape, privacy is part of the national conversation. For companies who do business with California residents, California Consumer Privacy Act (CCPA), is the new privacy law that is effective January 1, 2020. Customers expect companies to be honest and transparent with them. Just because you can use data, doesn't mean you should. Do you have your customer’s best interest at heart? Privacy is about ensuring you’re doing everything you can from email marketing to the cookies on your site. Learn what you need to have a solid privacy program in place and how to communicate with your customers. The companies who are already taking this seriously recognize how important privacy is to their reputation will have a competitive edge. In this session, you’ll learn why privacy is essential to every marketing decision you make and how to integrate privacy basics into the foundation of all you offer.

1. DATA PRIVACY
ADVISING ON PRIVACY AND ITS OPPORTUNITIES

3. “It’s a matter of trust.”
- Billy Joel

5. Where are we
being tracked?

9. Note: as of summer 2019

10. Privacy is good business
privacy
security

11. PERSONAL DATA
EXAMPLES

12. Examples
of online
identifiers
(GDPR & CCPA)

14. 7pt
Curlz font in Hot Pink
16pt
Times New Roman in Black
v
v
vv
v
v

15. s100 TAGS
s
100 TAGS
s100 TAGS
s100 TAGS

16. What data do
you have?
How do you
use data?
Where is it
stored?
Who do you
share it with?

17. Do not sell my personal information
●
●
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● selling, renting, releasing, disclosing,
disseminating, making available, transferring, or otherwise
communicating orally
other valuable consideration

18. Selling children’s data?
It requires consent
Children under
the age of 13:
Children
between 13-16:

23. Privacy is an
ONGOING proposition
Privacy by design is
not a one-time
activity

24. “If people like you they’ll listen
to you, but if they trust you
they’ll do business with you.”
- Zig Ziglar

25. Action steps

26. Test your CCPA Readiness at
redcloveradvisors

28. RedCloverAdvisors.com
404.964.3762