What catches a consumer’s eye on Amazon? The answer is good creative. Let us show you the best practices for creative, specifically on Amazon. Learn how you can design and deploy your compelling creative to drive higher conversions.

1. 2021 Amazon & Retail
Media Virtual Summit
2021 Amazon Advertising Strategies
10:00 – 10:45am PST | 1:00 – 1:45pm EST
Unpacking Amazon’s A9 Algorithm
10:50 – 11:20am PST | 1:50 – 2:20pm EST
Amazon Creative that Converts
11:25 – 11:55pm PST | 2:25 – 2:55pm EST
Advanced Amazon Operations
12:00 – 12:30pm PST | 2:00 – 2:30pm EST
The Emergence of Retail Media
10:00 – 10:45am PST | 1:00 – 1:45pm EST
What’s Next in Walmart
10:50 – 11:20am PST | 1:50 – 2:20pm EST
Win Big on Instacart
11:25 – 11:55pm PST | 2:25 – 2:55pm EST
DAY 1 - WEDNESDAY, FEBRUARY 24TH DAY 2 - THURSDAY, FEBRUARY 25TH

2. Amazon
Creative that
Converts
Trends & Best Practices for Creative
Development on Amazon

3. Some of
our clients
Our
Recognition
Tinuiti is the largest independent performance
marketing agency across the triopoly.

4. Today’s Logistics
Analicia Santaella
Partner Marketing Manager
Recording & slides will be sent
by end of week
01
Submit questions for live Q&A
04
03
Download relevant resources
Log back anytime with same link
02
02
Join our poll questions
05

5. Our Speakers
AJ SWAMY
Client Solutions Strategist
HIRAM CRUZ
Creative Director
BRANDON ORR
Director of Performance Video

6. A Marketplace Approach to Production
5,000+
Production Companies
32+
Skills & Specialities
19%
Creator Acceptance Rate to Network
Our unique approach combines the quality of private networks with the efficiency and variety of massive
marketplaces—delivering on-brand videos faster and more affordable than ever before.

7. Agenda
layout
● The Importance of Amazon Creative Content
● Amazon Creative Trends & Pro-Tips
● Video Opportunities on Amazon
● Trends for a Successful Product Detail Pages
● Cost-Effective Production Approaches
7

8. Poll Question
Where are you currently leveraging
video?
● Product detail page
● In-store
● Sponsored Brands
● No where just yet

9. The Importance of
Amazon Creative Content
9

10. What Is Amazon
Creative
Content?
10
Amazon offers a suite of different sections within
the marketplace that are customizable and allow
brands/sellers to differentiate themselves from
the competition.
These sections offer the opportunity for brands to
create a rich shopping experience, increase
conversion rates, and build brand equity across
Amazon.
A+ Content
Detail Page
Images
(DPIs)
Amazon
Stores

11. Why Is Amazon Creative Content Important?
11
Amazon can be a competitive marketplace. Optimizing your
enhanced content on amazon correctly can:
● Position you as the leader in your category within
Amazon
● Justify a higher price point for your products
● Increase your Brand’s awareness and affinity
● Increase conversion rate and sales
● Increase organic rank

12. 12
Conversion Rate
Different CRs to consider:
• Product Detail Page Conversion Rate
- Business Reports
• Advertising Conversion Rate
- Keyword/Campaign level

13. 13
Formula to Success
Sessions
Conversion
Rate
Sales

14. 14
Formula to Success
Sessions Conversion rate Sales
Example: In 5,000 sessions...
Cost of Vincero Watch: $159
Without A+ Content:
5,000 12% CR 600 units
With A+ Content:
5,000 13% CR (1% +) 650 units

15. 15
Formula to Success
Sessions Conversion rate Sales
Example: In 5,000 sessions...
Cost of Vincero Watch: $159
Without EBC:
5,000 12% CR 600 units
With EBC:
5,000 13% CR (1% +) 650 units
Even a
1% increase
in conversion rate can add up
over the course of a month or year
50 unit increase @ $159 =
$7,950 +

16. Amazon Creative Trends
& Best Practices
16

17. Mobile-Friendly
17
Creative Trends & Best Practices
Amazon is the most popular shopping app in the
United States. It is important your creative works
and is legible across ALL devices.
1. Leverage mobile friendly layouts
A+ Content Mobile Friendly Layouts

18. Desktop

19. Mobile
● Stackable modules
● Increased body copy
● 1:1 ratio images

20. Mobile-Friendly
20
Creative Trends & Best Practices
Amazon is the most popular shopping app in the
United States. It is important your creative works
and is legible across ALL devices.
1. Leverage mobile friendly layouts
2. Large copy on images

21. DPIs
● Large legible copy on
label
● Communicate main
benefits and value
props

22. DPIs
● Combine product shots
with value props
● Practice a good balance
between visuals and
copy

23. A+ Content
● Use contrast in colors to
make type stand out
● Keep your messaging
clear and concise
● Use overlays to callout
value props in lifestyle
images

24. A+ Content
● Use overlays to callout value props in lifestyle images

25. Video opportunities and
best practices
25

26. New Video Opportunities on
Amazon
26
Amazon Sponsored Brands Video
● Stand out in desktop and
mobile search results
● Ads are keyword targeted and
link directly to your product
detail page

27. New Video Opportunities on Amazon
27
Amazon Sponsored Brands Video
● Your content should be educational,
demonstrative, and product focused
● Feature the product prominently towards
the beginning of the video. Do not wait.
● Shorter is better. Limit your content to just
a handful of key selling points to ensure
your message is received. Up to 45s max.

28. New Video Opportunities on Amazon
28
Amazon Sponsored Brands Video
● Optimize for Sound-off and mobile. No
fullscreen access.
● Consider the loop. Once this video ends, it
will automatically loop. An end card is a
good option to end your video. Hold for a
few seconds for a better transition.

29. New Video Opportunities
on Amazon
29
Background Videos in Stores
● With this new tile option, you can upload a 2-
to 20-second video that will help instantly
capture a shopper’s interest

30. New Video Opportunities
on Amazon
30
Background Videos in Stores
● Available in full-width, large, and medium
tiles.

31. New Video Opportunities
on Amazon
31
Background Videos in Stores
● Available in full-width, large, and medium
tiles.
● Optimize for sound-off and mobile. No
fullscreen access.
● Use typography and copy to drive
messaging and make an impact

32. New Video Opportunities
on Amazon
32
Background Videos in Stores
● Keep it shoppable. Video doesn’t clickthrough.
Utilize product proximity to drive product interest
and click-through
● Shorter is better. Limit your content to just a
handful of key selling points to ensure your
message is received.
● Consider the loop. Get creative with your
transitions. Do not end abruptly.

33. Trends for a Successful
Product Detail Page
33

34. ● Customers are 64-85% more likely
to purchase a product after
watching a video on a PDP
● Use video to offer a dynamic
multi-dimensional product
experience
● Think about the in-store shopping
experience & use video to offer a
digital equivalent
Video on PDPs

35. General Best Practices
ON-SCREEN TALENT CROSS-PROMOTE SUBTITLES/TEXT

36. Cost-Effective Production
Approaches
36

37. Screenshot
Repurposing Existing Assets
● Reuse Brand Video. Extend consumers’
experience beyond the product.
● Post-Production Customization. Edit
existing video creative for new aspect
ratios, lengths, or targeted messaging.
● Motion Design. Reinvigorate product
photography.
● Layer on Animation. Elevate stills or
video from your creative library to
make your product pop.

38. Original Production - eCommerce Creative Testing
EXAMPLE VARIABLES
Note: Informed by your historical performance
& our performance expertise
Talent Messaging Length
Location Scene Order Pacing
Product/SKU Logo Use Graphic Style
Wardrobe CTA Transitions
Props Text Treatment Music
Lighting Opening Shot Point of View

39. Meet with Brandon
Free eCommerce
Creative Consult
Email hello@quickframe.com

40. Schedule Your
Consultation
with an Amazon
Expert

41. Q&A

42. Thank you!

43. 2021 Amazon & Retail
Media Virtual Summit
2021 Amazon Advertising Strategies
10:00 – 10:45am PST | 1:00 – 1:45pm EST
DAY 1 - WEDNESDAY, FEBRUARY 24TH
Unpacking Amazon’s A9 Algorithm
10:50 – 11:20am PST | 1:50 – 2:20pm EST
Amazon Creative that Converts
11:25 – 11:55pm PST | 2:25 – 2:55pm EST
Advanced Amazon Operations
12:00 – 12:30pm PST | 2:00 – 2:30pm EST
The Emergence of Retail Media
10:00 – 10:45am PST | 1:00 – 1:45pm EST
DAY 2 - THURSDAY, FEBRUARY 25TH
What’s Next in Walmart
10:50 – 11:20am PST | 1:50 – 2:20pm EST
Win Big on Instacart
11:25 – 11:55pm PST | 2:25 – 2:55pm EST