Creative has got to not only be where your audience is, but it must be persuasive. How do you grab your audience’s attention, win their hearts and minds, and incite their purchase? We’ll show you how the most powerful cross-channel creative campaigns can go beyond brand awareness and actually impact conversions.
Creating a Connected Brand Story
that Drives Demand & Sales
Partner Marketing Manager
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Tinuiti is the largest independent performance
marketing agency across the Triopoly.
VP of Creative
● The 5 Questions You Must ALWAYS Start With
● Connecting Strategy To Concept
● Marrying The Narrative To The Style
● Plotting Your Story In A Sequence
● Using The Platform To Create Opportunity
● The Wall Test (And Fresh Eyes Test)
Who The Heck Are You Talking To?
What Do You Want The Audience To Do? Where Is This Being Placed? And Where Is
The Audience Going When They Click?
Why The Heck Should The Consumer
When will the ad be running and for how
Start Writing Sentences That Explains
The Intersection Of Insights
Who knew you could do that to a vegetable.
A better way to eat better.
Tasty. Healthy. Planty?
There Is Not One Perfect Solution.There Are Many.
Is It Emotional?
Is It Original?
Is It Ownable?
Campaign Positioning: Minifesto
Food should be fun. Not boring. Not complicated. It should also be tasty. AF. Even if it’s plant-based.
Yet, too many people turn their nose up at vegetables because, well yuck, vegetables. And while spinach
may be good for salad or dips, how they hell can it change someone’s meal in just 15 minutes.
That’s where Strong Roots comes in.
It’s time to add some punch to plant-based and show the world that tasty and healthy can co-exist at the
highest level. And that the rules of what it means to your vegetables has been rewritten in the most
delicious way possible.
Tasty AF. Healthy AF.
Questions we ask at each stage for each audience
Creative Opportunity ●
How Does The Big Idea Translate?
Awareness Consideration Conversion
I know I need to eat healthier
I have heard about plant-based
I think I’m ready to try
Strategic Action .
A strong year starts with Strong Roots.
Frozen to fork in :15
Chillin’ In A Freezer Near You
$5.99 SHOP NOW
Cauliﬂower Hash Browns
$5.99 SHOP NOW
Mixed Root Vegetable Fries
Find Them Chillin’ In
A Freezer Near You.
A strong year starts with Strong Roots. Frozen to
fork in :15
Cauliﬂower Hash Browns - US market
Resolutions? Nah. Revolution? Hell yeah.
Frozen to fork in :15.
Simple, Real Food.
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