The document discusses why retailers should consider multichannel selling. It notes that the world is changing as commerce shifts increasingly online. Multichannel selling, which involves selling through multiple sales channels, can generate more revenue for retailers as it allows them to reach more customers across different platforms. However, retailers must understand their current situation and resources before expanding into new channels. The document recommends getting started with a multichannel strategy, testing services on different channels, and then iterating based on what is learned.

1. Multichannel Selling: Why Retailers Win
February 17, 2016
Jake Gasaway: @jakegasaway
Co-founder: @Stitchlabs
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WHAT’S STITCH?

3. Poll For The Audience…
How do you currently manage your inventory? (Choose one)
A. Spreadsheets
B. Pen and Paper
C. An inventory software solution
D. Within a marketplace or eCommerce platform (e.g. Amazon, Shopify, etc.)
E. Other

4. AGENDA
• Why should I Listen?
• Why should I consider multichannel selling?
• What should I watch out for?
• Where should I start?
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5. WHY LISTEN?
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7. WHY MULTICHANNEL?
The world is changing.
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8. Poll For The Audience…
For every $100 spent on commerce, what percentage do you believe is
spent online as opposed to in a brick-and-mortar store: (Choose one)
A. 80% spent online
B. 60% spent online
C. 40% spent online
D. 20% spent online
E. <10% spent online

9. The world is changing.
WHY MULTICHANNEL?
0%!
25%!
50%!
75%!
100%!
Offline! Online!
Offline vs. Online Sales!
Online: +15%
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10. Poll For The Audience…
Which statement(s) best represent(s) your company (Choose all that
apply):
A. We sell only on Amazon
B. We sell on Amazon and our own branded website
C. We sell on Amazon and other marketplaces
D. We’re looking to expand into additional sales channels

11. More channels, more money!
WHY MULTICHANNEL?
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12. WHY MULTICHANNEL?
More channels, more money!
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13. Understand your situation.
WHAT TO WATCH FOR
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14. WHAT TO WATCH FOR
Understand your situation.
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15. Get started and iterate.
WHERE SHOULD I START?
Strategy
Services
Test Strategy
Services
Test
OR
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16. SUMMARY
• The world is changing.
• More channels, more money!
• Understand your situation.
• Get started and iterate.
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