As the second-largest online seller in the U.S., Walmart is an emerging player in digital advertising whose growth continues to accelerate with more and more integrations. If you are already on Walmart, this series will arm you with advanced tips to help you take advantage of these exciting changes.

1. Advanced Walmart
Advertising Series
Walmart 201: How to Scale Your Walmart Sales
10am PT / 1pm ET
How to Win on Walmart to Accelerate Your Multichannel Success
11am PT / 2pm ET
Drive Trust & Conversions with Review Syndication on Walmart: How
to Maximize the Impact of Your Reviews
11:30am PT / 2:30pm ET
Score the 2-Day Delivery Badge & All that Comes with It: Improve
Search Rank, Filter Inclusion & Buy Box Prominence
12pm PT / 3pm ET

2. Drive Trust &
Conversions
with Review
Syndication on
Walmart
How to Maximize the
Impact of Your Reviews

3. Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by end of week
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Submit questions for live Q&A
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Download relevant resources
Log back anytime with same link
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4. Tinuiti is the largest independent performance
marketing agency across the Triopoly.
Employees
Media managed Award-winning culture*
$2B #1 700+
4
*AdAge Best Places to Work 2019-2021

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speaker
KRISTIE RIOJAS
Associate Product
Marketing Manager

7. What is your biggest challenge in
selling on Walmart.com?
● My products are not ranking high enough
● My products are not getting enough visibility
● Increasing buyer trust in my brand and products
● Increasing sales
POLL

8. What we’ll
cover
● Meet Yotpo, an
eCommerce Marketing
Platform
● Why Walmart?
● Why Yotpo Reviews?
● Why Syndication? Top 4
Benefits
● Client Example: RBX
Active
● How to get started with
syndication
● Q&A

9. 30,000+ Clients
eCommerce Marketing Platform
$406M
Raised
115%
YOY Growth
500+
Employees
5
Offices
Reviews Visual UGC Loyalty Referrals SMS Marketing

10. Walmart.com is one of the largest
players in the US eCommerce market,
with over 120 million monthly
shoppers.

11. 74% increase in eCommerce Growth
97% of online shoppers first browsed
on a marketplace

12. What does this mean for your
brand?

13. Of consumers consider authentic reviews
to be the most influential factor in
purchase decisions
98%
Increased purchase likelihood after reading
product reviews
186%
The Power
of Reviews
User-generated content is
a fundamental part of any
eCommerce strategy and
some of your most
influential conversion
tools.

14. By featuring 100 reviews on a
given product, brands can
increase conversion of that
product by over 2x

15. Not all reviews strategies are created equal
Them
Content only
Collect and display as many reviews as
possible on your site.
Content + Engagement
Collect more, higher-quality reviews and display
them more effectively on-site and across all your
marketing channels.

16. A Successful
Reviews Strategy
Content Collection.
Collect more, high-quality
reviews that build confidence
and inspire purchases
Content Display.
Display the most relevant
content, at the highest-intent
moments to boost trust and
increase on-site conversions
Content Distribution
Focusing your attention on
site is no longer enough.
Maximize the reach of your
reviews to cultivate credibility
across across all your
marketing channels.
Let’s break it down
into 3 key areas
Advanced Review Tactics
● Collect
● Display
● Distribute

17. increase
in the number of
reviews collected.
10%
Encourage better
quality reviews
Content Collection
Suggest high-converting
topics that shoppers are
interested in with our AI
powered prompts.
Suggested topics are 4x
more likely to be
mentioned in a review
4x

18. Syndicating your existing reviews to
Walmart.com immediately bolsters
products with influential content.
Rank higher on Walmart by featuring
more reviews and ratings that boost
brand consideration and increase retail
sales
Why
Syndication?
The top 4 benefits of syndicating
your reviews to Walmart.com
Kickstart your product reviews Accelerate sales on Walmart.com
Reach more customers and build
instant credibility by sharing your
hard-earned, authentic reviews on
Walmart.com
Solutions like Yotpo that syndicate your
brand’s content directly to
Walmart.com help keep costs down.
Reach new customers and build
trust
Maximum value at minimum
cost

19. Are you currently syndicating
your reviews on Walmart?
● Yes!
● Not yet, but thinking about it
● Not yet
POLL

20. Place brand image here to
cover this area
Adam Hanan
Director of Retail & eCommerce, RBX Active
Challenge
“As soon as we pushed our website reviews
to Walmart.com, we noticed an immediate
increase in sales!”
Marketing inefficiencies from having to
manage multiple tech solutions
Solution
Created a fully integrated customer
experience across all Steve Madden brands
by consolidating their tech stack from
3 to 1 providers with Yotpo
Uplift in
Conversion
186%
Weeks Live
Rapid Deployment
6
More Reviews Collected
in only 6 months
57%
Results

21. RBX Active was not standing out on Walmart
search results and noticed their Walmart
product listings were lacking reviews
compared to their eCommerce site
Challenge
Yotpo’s direct Walmart Syndication made it easy
for RBX to use their current reviews on
Walmart.com increasing their conversions
Solution

24. Yotpo’s custom integration
enables you to automatically
share your product catalog and
product reviews directly with
Walmart.com.
How To Get Started with Syndication
Set Up With Ease
Your content is seamlessly
matched to relevant products
on Walmart.com, helping you
increase the number of reviews
featured per product.
Match brand content to
retailer catalogs
Feature your reviews on
Walmart.com, ensuring your
shoppers see authentic user-
generated content no matter
where they shop. All content is
attributed to its original source.
Display content on
Walmart
Keep a pulse on Walmart
syndication via the Syndication
Report in your admin. Gain
visibility into reviews
syndicated, their location on
the Walmart.com site, and
more.
Track syndicated content

25. Exclusive Promo: 15% off Yotpo Reviews
For more info and to redeem, email:
tinuiti@yotpo.com

26. Schedule Your
Consultation
with a Walmart
Expert

27. Q&A

28. Thank you!

31. Advanced Walmart
Advertising Series
Walmart 201: How to Scale Your Walmart Sales
10am PT / 1pm ET
How to Win on Walmart to Accelerate Your Multichannel Success
11am PT / 2pm ET
Drive Trust & Conversions with Review Syndication on Walmart: How
to Maximize the Impact of Your Reviews
11:30am PT / 2:30pm ET
Score the 2-Day Delivery Badge & All that Comes with It: Improve
Search Rank, Filter Inclusion & Buy Box Prominence
12pm PT / 3pm ET

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35. Questions? Send them to tinuiti@yotpo.com

36. Thank you!

37. Drive Trust & Conversions
with Review Syndication
on Walmart: How to
Maximize the Impact of
Your Reviews
April 15th | Presented by Kristie Riojas

38. Who You’ll Be Hearing From
Kristie Riojas, Associate Product
Marketing Manager

39. The Future of
the Web is here.
Find out everything around new restrictions,
cookies, IDFA, first-party data, and all things
privacy from our Tinuiti experts.
Learn More >
tinuiti.com/privacy-forward