Amazon has seemingly endless data about shopper preferences and behavior; now, you can leverage that data to get your products and store in front of the audience most likely to buy. Amazon DSP enables brands to leverage this data throughout the whole advertising funnel from awareness to purchase. Done right, a full-funnel advertising strategy gives you the chance to gain market share from competitors. Hear success stories of clients who achieved impressive YoY growth for each ASIN we heavily advertised through DSP, which helped them grow brand awareness both on and off Amazon.

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Persephanie Arellano
Webinar Coordinator

3. clients
Recognition

4. Maddie Kaseeska Jonathan Cole

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7. ● D S P
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Customize Your Ad
Promote Your Way Reach the Right
Audience

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10. Awareness
Consideratio
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Purchase intent
Purchase
experience
Purchase
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12. Ensure the structure of business, detail
pages, and content/messaging is squared
aware before maximizing traffic
Basics
● Content
● Operations / Fulfillment
● Creative
● Retail Ready
Analyze data for the sessions and sales of
our top performing products/ ASINS & bring
these ads over from Ad Console to DSP
Search
● Sponsored Products
● Sponsored Brands
● Sponsored Display
“How do I know which product ASIN to use in
my advertising strategy?”
DSP
● Invest in a full funnel DSP approach
● Leveraging Seller Central
● Highest performing ASINs will drive
better DSP performance
Tinuiti’s Amazon DSP Strategy

13. Tinuiti’s Amazon DSP Strategy
Consideration
Purchase
Advocacy
LoyaltyAwareness

14. Tinuiti’s Amazon DSP Strategy
Retargeting segments
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Consideratio
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Purchase intent
Purchase
experience
Awareness

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Tinuiti’s Amazon DSP Strategy

17. Tinuiti’s Amazon DSP Strategy
Consideratio
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Purchase intent
Purchase
experience
Awareness
Lifestyle segments
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18. Seasonality
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Create Events
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Tinuiti’s Amazon DSP Strategy

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23. Layer in
Loyalty/Retention
tactics to nurture
current
customers
Ongoing
adjustments
to creatives,
products,
and
strategies
Begin to layer in
mid/upper
funnel with IM &
LS segments
Lower
Funnel
Retargeting
for Top
Products
Add a logo +
headline to
DEAs for a
branded look
Static ads for
mid/upper funnel
tactics driving to
Storefront

24. Increase in
total sales
* after full-funnel
implementation
Increase in
units sold
*after full-funnel
implementation
Increase in return on
ad spend (ROAS)
*after full-funnel
implementation
Increase in detail
page views
from mid- and upper-funnel
tactics

25. Customer Awareness ● Lifestyle & In-Market campaigns:
Potential Customer ● DSP Retargeting
● DSP In Market
Current Customer ● Basket building:
● Loyalty:

27. Maddie Kaseeska Jonathan Cole

29. tinuiti.com/content/

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