As the second-largest online seller in the U.S., Walmart is an emerging player in digital advertising whose growth continues to accelerate with more and more integrations. If you are already on Walmart, this series will arm you with advanced tips to help you take advantage of these exciting changes.

1. Advanced Walmart
Advertising Series
Walmart 201: How to Scale Your Walmart Sales
10am PT / 1pm ET
How to Win on Walmart to Accelerate Your Multichannel Success
11am PT / 2pm ET
Drive Trust & Conversions with Review Syndication on Walmart: How
to Maximize the Impact of Your Reviews
11:30am PT / 2:30pm ET
Score the 2-Day Delivery Badge & All that Comes with It: Improve
Search Rank, Filter Inclusion & Buy Box Prominence
12pm PT / 3pm ET

2. How to Win on
Walmart to
Accelerate Your
Multichannel
Success

3. Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by end of week
01
Submit questions for live Q&A
04
03
Download relevant resources
Log back anytime with same link
02
02
Join our poll questions
05

4. Tinuiti is the largest independent performance
marketing agency across the Triopoly.
Employees
Media managed Award-winning culture*
$2B #1 700+
4
*AdAge Best Places to Work 2019-2021

5. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

6. Our Speaker
PAULINE SHIU
Director of Marketing and
Partnerships

7. Zentail: Putting the Zen in Retail
● We’re the preferred listing automation platform in the
industry, backed by one-of-a-kind tech for product data
mapping (a.k.a. we can actually deliver on “one-click”
listing)
● Processed over $2B in GMV across channels like
Amazon, Walmart, eBay, Google, Facebook and more
● Sellers’ Walmart sales have grown 184% on average
● Have a five-star support team that puts your success
first
Zentail.coom
hello@zentail.com

8. The Walmart Opportunity
Brand-Centric Experience
Brand Portal, unique skus, etc.
Largest market after Amazon
120M mo. visitors, 79% sales growth in 2020
More Seller Exposure
On-site search grew 56%
#2 13X Brands

9. Are you selling on multiple
channels?
● Yes, and I'm feeling great about it!
● Yes, and I don't feel like I'm optimizing my success
across platforms
● Not yet
POLL

10. The State of
Multichannel
in 2021
● Focus on listing quality
● Fulfillment is critical
● Strive for a low ODR
● Tweak your Amazon success
● Practice patience

11. Change Management
● Marketplaces are constantly evolving—and so
are their requirements
● Sellers are challenged with adapting to changes
as they come
● Noncompliance → lower rankings, suppression,
suspension
● The difficulty: making changes can be tedious,
confusing and time-consuming

12. Fulfillment
● World is moving towards 2-day, next-day and same-day shipping
● “90% of retailers planning on offering BOPIS as a delivery option by the end of 2021” - invesp
● Many sellers are over-reliant on Amazon FBA, which is forbidden by channels like Walmart
● Other marketplaces offer competitives services, like WFS (Walmart), SBN (Newegg), etc.

13. Pricing
● Price parity is essential for multichannel sellers
● A shocking number of sellers don’t know their
true profit
● Kits and bundles offer competitive advantage
and more flexibility with price
● Pricing for multiple channels doesn’t have to be
a race to the bottom

14. Customer Experience
● Marketplaces are set up around good customer
experience
● Every good customer experience starts with a
high-quality listing
● Set right expectations and deliver on them
● A good customer experience is a 24-7 job

15. Overall Ecommerce Growth (V2)
Source: Shopify, U.S. Ecommerce Penetration

16. Overall Ecommerce Growth (V1)
Source: Shopify

17. Are you currently selling on
Walmart?
● Yes!
● In the process of getting on Walmart
● Not yet
POLL

18. Getting Ahead on Walmart

19. Listing Quality
SEO + SEM rely on quality listings
● Categories
● Attributes
● Images
● Title
● Description

20. Fulfillment
To Walmart’s requirements
● Timely
● Accurate
● Non-FBA
● Shipping templates
● Fast shipping tags

21. Competitive Pricing
● Important for the Walmart Value Shopper
● Price parity rule
● Price leadership rule

22. Customer Experience
● Maintain a low ODR (<2%)
● Correct and dodge listing errors
● Don’t overpromise
ODR < 2%
14 OTD > 99%
14 VTR > 99%

23. 1. Optimized product data is the path to organic and
paid success
2. Customer experience is key
3. Work at the pace of ecommerce
Key takeaways

24. See What It’s Like to Work with Zentail!
For this webinar group ONLY,
we are happy to offer the following promotion.
The first ten sellers to go multichannel with Zentail can get:
◿ Unlimited main channel sales
◿ At 50% off the normal rate for the first year
◿ PLUS Unlimited Walmart sales for the first
year
REACH OUT: HELLO@ZENTAIL.COM

25. Schedule Your
Consultation
with a Walmart
Expert

26. Q&A

27. Thank you!

30. Advanced Walmart
Advertising Series
Walmart 201: How to Scale Your Walmart Sales
10am PT / 1pm ET
How to Win on Walmart to Accelerate Your Multichannel Success
11am PT / 2pm ET
Drive Trust & Conversions with Review Syndication on Walmart: How
to Maximize the Impact of Your Reviews
11:30am PT / 2:30pm ET
Score the 2-Day Delivery Badge & All that Comes with It: Improve
Search Rank, Filter Inclusion & Buy Box Prominence
12pm PT / 3pm ET

31. The Future of
the Web is here.
Find out everything around new restrictions,
cookies, IDFA, first-party data, and all things
privacy from our Tinuiti experts.
Learn More >
tinuiti.com/privacy-forward