A comprehensive organic strategy is crucial to your success on Amazon. In this session, we will break down actionable ways to improve your organic rank on Amazon’s A9 algorithm—2021 style. We’ll show you how to immediately optimize your product visibility and ramp up sales velocity.
Partner Marketing Manager
Recording & slides will be sent
by end of week
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Join our poll questions
Tinuiti is the largest independent performance
marketing agency across the triopoly.
What do you believe is the most
important factor on the A9 algorithm?
● Text match relevancy
● Inventory availability
● Sales velocity
Direct & Indirect Factors
Understanding the key algorithmic influencers
What Can Sellers Control
● Text Match Relevancy
● Fulﬁllment method
● Buy Box
More Control Some Control Less Control
Sales Velocity, Content &
Understand The Indirect Factors
● Concise Titles
● Bullet Points of Information
● Description of Beneﬁts
● Clear - Aesthetically Pleasing
● Easy To Understand
● Information Rich
Leverage Additional Content
● Amazon Posts
Keyword research for relevancy and to identify trends. Track impact and evolution of rankings.
● Editorial Recommendations
CTR & Conversions
● History as seller
Impact of Advertising
Increasing visibility with Amazon Marketing
Advertising - The New Normal
● Sponsored Products
● Sponsored Brands
● Sponsored Display
● Amazon Attribution (Off
WHAT IMPACTS AD RANK?
● History of the Ad
● Ad Relevance
Myth vs Reality
1. Once you start advertising your rank immediately is
2. Having the lowest price wins the Buy Box.
3. Repeating keywords in my listing will increase my
4. Categorizing my product in a ‘less competitive’
subcategory will help me rise in rankings faster.
5. Once I get the number 1 spot I don't need to
continue to invest in my listings
1. It takes time, interaction, conversions for your ads
to affect your rank
2. Price and many other factors, such as fulﬁllment
method and landed price, that are factored into the
3. Repeating a keyword in your listing does not
improve rankings, can sound unnatural to
consumers and hurt conversion rates.
4. You will not side-step your competition by
mis-categorizing your product.
5. Keyword search trends, competition, and ad units
are always changing you always have to be
investing in some capacity.
Amazon A9 Algorithm & Organic Rank
1. Text Match, Images, Ads, Promotion - are all
things you can control.
2. Sale Velocity is King - The most important Factor!
3. Compelling Relevance - Give as much info as you
4. Diversify your Amazon Marketing Strategy - Test
on and off Amazon campaigns.
5. Follow the Data - Capture data points to optimize
and measure impact.
How To Win With A9