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Analicia Santaella
Partner Marketing Manager
clients
Recognition
Elizabeth Marsten
Senior Director, Strategic
Marketplace Services
Timothy McDonnell
Channel & Partnerships |
Account Executive
Agenda
●
●
●
●
What retail media networks are you selling on
outside of Amazon?
●
●
●
●
●
What digital channel do you think has the most
opportunity outside of Amazon?
●
●
●
●
●
Retail Media
is
➜➜➜➜
●
●
●
●
Winter 2020
Rite Aid
Walgreens
Ulta
Summer 2019
Target
Home Depot
Winter 2019
Kroger
Walmart
Target
Summer 2020
Instacart
CMX
Criteo
HookLogic
Walmart
Instacart
Walmart+
Target
Ulta
Shipt
PromoteIQ
Microsoft
Other
CitrusAd
Pro:
Caution:
+460% 4,700 50K+ +97%
Pro:
Caution:
+734% 1,868 10M +195%
Pro:
Caution:
96% 2,800 85% +127%
Pro:
Caution:
+218% 25K 5,500 18.5
Pro:
Caution:
100 44 +300M 65M
Current Opportunity Future Opportunity Viability
The importance of D2C:
Do you believe promoting fast-shipping will in itself
generate more revenue?
●
●
●
Why should you sell on as many channels as possible in 2021?
Ecommerce
trends
in 2021
Buyers: omni-channel, price comparisons
1
2
3
You’re already behind if you don’t sell on
multiple marketplaces. Here’s why:
Cost-efficiency: more profit while saving
Brand loyalty: build trust, flywheel effect
BONUS: Dominate search results, save on ad spend
Huggaroo
After fast fulfillment:
- 300% increase in overall sales
- Google ads converted at 415%
- Cost/conversion for ads
declined by 76%
eBay Walmart
How long does it take to get started?
Key Takeaways
Try it right now: bit.ly/cost-calc-deliverr
What are the next steps for fast shipping?
Elizabeth Marsten
Senior Director, Strategic
Marketplace Services
Timothy McDonnell
Channel & Partnerships |
Account Executive
Beyond Amazon: Why Retail Media Must Be in Your 2021 Plan

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