Online donation tools equip you with a broad reach to donors and guidance to make donation appeals more effective. Here are 17 such valuable tools.

1. Top 17 Online Donation Tools for
Nonprofits (2020 Update)
by Tanvi Patel

2. We bring you 17 reliable solutions under three
categories:
1. Online donations tools that are free or
charge only transaction fees
2. Tools that charge platform fees and
transaction fees
3. Donation platforms with in-built
integrations with popular tools
Why use online donation platforms?
They are valuable for nonprofits facing this
problems:
● People visit your website but drop out at
the donation page
● You have built strong relations with
supporters. But you are still struggling to
raise funds online
● You have high fundraising goals and the
current donation tools cannot meet them
● Your website is brand new, and you are
searching for a donation platform to
partner with.

3. Our top picks:
● Donate Kindly
● FreeFunder
● 99Pledges
● Stripe
● PayPal
Tools that are free or
charge only
transaction fees
These tools are a great fit for organizations that
● Have limited funds
● Want to cut budgets for donation tools
● Are open to using tools with limited
customization options
Find more details on these tools here.

4. Notable Features:
● Customizable donation forms that can be
embedded on your website
● Encryption system keeps donor data secure
● Helps you keep track of donor data and
giving history
Pricing: 0% platform fees. They charge 2.9% 
$0.30 per donation as processing fee.
Donate Kindly

5. Notable Features:
● Customizable, mobile-friendly crowdfunding pages
● Thanking your donors and sending progress updates
can increase donor retention. FreeFunder enables you
to post and email updates to all your supporters.
● Offers a text-to-donate feature so you can take your
fundraiser offline too
Pricing: FreeFunder charges 0% platform fees. They ask for
voluntary gifts from donors.
FreeFunder

6. Notable Features:
● Each participant gets their own donation page
where individual goals and progress are marked.
Set up is done by 99Pledges
● The platform processes the entire donation
amount within 24 hours of the fundraiser ending
● Helps you track and share progress among
peers.
Pricing: 0% platform fee. Standard 2.9% 
$0.30/donation applicable.
99Pledges

7. Notable Features:
● Prebuilt integrations with hundreds of cloud and
software companies (without additional coding)
● 24% lower cost of operations and 81% fewer
unplanned outages- translating to an increase in
your revenue collection
● Stripe accepts payments in 135 currencies and
payment methods
Pricing: 0% platform fees. 2.2%  $0.30 processing fee to
501(c)(3 status nonprofits.
Stripe

8. Notable Features:
● Integrates with your app or website and adds a
“donate” button.
● The “PayPal Giving Fund” integrates with other
apps to give better visibility to your nonprofit
● Donations are processed to the registered bank
account within minutes.
Pricing: 0% platform fees. Subsidized transaction rate of
2.2%  $0.30 for 501(c)(3 status nonprofits.
PayPal

9. Our top picks:
● Donately
● GoFundMe
● Click & Pledge
● DonorBox
Tools that charge
platform fees and
transaction fees
These tools can:
● Target donors based on their giving history
● Promise a high return on investment
● Enable sharing of appeals with a variety of
tools
Find more details on these tools here.

10. Notable Features:
● Many customization options while being user
friendly
● Detailed donation tracking
● Share donation appeals via text
Pricing: For start-ups, Donately charges a 4% platform
fee. For bigger organizations, they charge a $49 monthly
fee (billed annually) and a 2% platform fee.
Donately

11. Notable Features:
● Track and manage data with a mobile app
● Get started on your donation appeals within minutes!
● Email updates to donors and those who have registered
on the platform in the last six months. Such updates
increase your chances of getting new donors and
retaining old ones.
Pricing Paid plan for charities that charge a 3% platform fee +
2.2%$0.30 processing fee.
GoFundMe

12. Notable Features:
● Recurring donation option with weekly,
monthly, quarterly and yearly scheduling
options
● SMS giving and peer-to-peer fundraising
● Create ads on Facebook and target your
potential donors.
Pricing: USA Free merchant account with
transactions charged at 3.75%  $0.37 and batch
deposits, $1.50 per day. Pricing varies by country.
Click & Pledge

13. Notable Features:
● Pop-up forms for websites.
● Social media integration to Facebook, Twitter, and
LinkedIn. Create a donor wall to display messages
and feedback from supporters
● Company donations and gift matching
Pricing: 1.5% platform fee + processing fee of 2.2% 
$0.30 (for PayPal) or 2.2%  $0.30 (for Stripe credit
cards). Integration with CRMs are charged extra.
DonorBox

14. Our top picks:
● Blackbaud
● Anedot
● Classy
● CauseVox
● DonateNow by Network For Good
● CiviCRM
● Fundly
● Snowball
Donation platforms
with in-built
integrations
Using tools that integrate with CRMs and popular
tools can:
● Centralize donor data
● Improve communication with supporters by
understanding your shared history
● Equips you to identify repeat donors and
prioritize them
Find more details on these tools here.

15. Notable Features:
● Access your contacts via CallHub and send
personalized donation appeals through texts and
phone calls
● Peer-to-peer fundraising solutions that enable
your supporters to appeal for donations on your
behalf
● Deep insights into your donors financial,
demographic and lifestyle characteristics.
Pricing: Fundraising pricing starts at $119 per month.
Blackbaud

16. Notable Features:
● Offers a text-to-give feature so you can share donation
links via SMS
● Promotes donor retention with reminder emails for
incomplete donation forms and recurring donation options.
● Integration with tools like NationBuilder, i360 and 20
popular tools that are especially helpful for political
campaigns.
Pricing: The online donation tool charges a 4%  $0.30
processing fee.
Anedot

17. Notable Features:
● Peer-to-peer fundraising, recurring giving, website
donations, and international fundraising. They also
offer an integration with Facebook to receive
payments.
● Integrates with Salesforce, MailChimp, Kindful, and
other popular tools.
● Classy’s ‘recurring giving’ option can help you
retain more supporters.
Pricing: 0% platform fees and 2.2%  $0.30 transaction
fees. There’s also a monthly subscription fee.
Classy

18. Notable Features:
● Free 15 minute consultation to improve donation
form designs
● With their two-step process, donors take less than
a minute from start to finish- decreasing chances
of drop-offs.
● CauseVox allows you to track campaign
performance in real-time through automation.
Pricing: For pro features and support, pricing starts at
$135 per month + processing fee.
CauseVox

19. Notable Features:
● Get tips and coaching from a fundraising expert to
make the most of your campaign.
● DonateNow creates donor lists based on behavior
and categorized by demographics.
● They give step-by-step guidance to your donors
and provide a one-click option to decrease
drop-offs
Pricing: Starts at $200/month (billed annually)
DonateNow by Network For Good

20. Notable Features:
● Donors can set their own appeal pages for your
fundraiser and invite friends, family, and peers to
donate.
● Extensive directory of extensions including call
centre software like CallHub, to improve
communication with donors
● Integrates with Drupal, WordPress, Joomla and
Backdrop to allow donations, display event
notifications and more
Pricing: Charges only the fee that your payment
processor charges.
CiviCRM

21. Notable Features:
● Connects contacts via Gmail, SurveyMonkey, and
Facebook (for peer-to-Peer fundraising)
● Fundly integrates with Stripe and processes your
funds within seven days of the initial donation
● Their free app lets you thank donors, increasing
your chances of retention
Pricing: 4.9% platform fee. Standard transaction charges
of 2.9%  $0.30 apply.
Fundly

22. Notable Features:
● Donation button, donation pages, and text-to-give
options
● Real-time tracking of donations
● Their premium account gives you unlimited
text-to-give keywords, unlimited campaigns, and
unlimited donation pages.
Pricing: Premium account costs $549 per year (+2.2% 
$0.30 per transaction). The enterprise account starts at
$999 per year.
Snowball

23. Read more on these valuable
tools on CallHub