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Catalyst - Year one report

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Our evaluation of Arts Council England's Catalyst programme

Published in: Government & Nonprofit
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Catalyst - Year one report

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  6. 6.          18 organisations £55 million (ACE, HLF, DCMS) with £30.5 from ACE £7 million (ACE) 173 organisations 62 consortia benefitting 217 organisations £30 million (ACE) buildingfund- raisingcapacity capacity buildingand matchfunding endowments The Catalyst Scheme ACE grant recipients 18 organisations £55 million (ACE, HLF, DCMS) with £30.5 from ACE £7 million (ACE) 173 organisations 62 consortia benefitting 217 organisations £30 million (ACE) buildingfund- raisingcapacity capacity buildingand matchfunding endowments The Catalyst Scheme ACE grant recipients
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  9. 9. Inputs Activities and outputs Intermediate outcomes Short term financial outcomes Medium to long term outcomes A range of tools & approaches to improve fundraising are used Organisations develop greater fundraising capacity & expertise Organisations diversify their revenue streams Organisations are more financially resilient Organisations… …access fundraising expertise new to the organisation Outputs - Hire consultants (to deliver fundraising training, marcomms & wealth screening) Changes to organisational mission, structures & processes are made - Employ new fundraising/development staff Organisations... - Re-define or clarify their overall mission and vision as a result …upskill existing staff in fundraising - Devolve authority for fundraising across depts Outputs - Work more collaboratively x-department Money (£) - Invest in training courses in fundraising - Review & re-structure their Board to enhance their fundraising - Board members become stronger advocates in fundraising Revenue from private giving is increased Revenue from private giving is more predictable and sustained Advice & support …undertake strategic business planning focused upon a new approach to fundraising - Recalibrate the risks associated with investing in fundraising - New sources of private giving are realised - Long term planning for fundraising, linked to programming, is routine Outputs - Targeted match funding is secured - Private giving instigated by organisations' Board members is increased - Revise overall Business/Forward Plan Fundraising strategy is improved - The drop-off rate of donors is reduced - Fundraising strategies, tools and approaches are more developed & effective - The proportion of total revenues accounted for by private giving is increased …communicate the new approach to fundraising - Organisations' confidence in asking is increased Outputs - Organisations' understanding of donors' motivations is enhanced - Hold internal meetings & develop internal comms material - Organisations become more pro active in fundraising - Communicate the fundraising strategy externally - New donors are identified & approached - The 'ask' to existing donors is revised & refreshed …pilot fundraising methods & tools new to the organisation - Organisations are more empowered in the negotiation process Outputs - Organisations get better at relationship management of donors - Develop events, campaigns & membership schemes - Invest in ICT infrastructure to improve fundraising …collaborate to joint market the offer to donors Outputs - deliver events & marcomms material to promote the joint offer - Organisations commit to resourcing fundraising activities beyond Catalyst - Artform - Building or non-building based Context Organisations' characteristics are likely to influence outcomes and what activities work best in which context - Size - Location
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  13. 13.  6% 6% 8% 8% 9% 9% 13% 14% 26% 6% 5% 7% 10% 13% 9% 10% 12% 28% Survey Programme
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  25. 25. 978-0-7287-1552-3

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