The following seminar was presented to the Soho House group at the launch of the Instagram Algorithm. A series of actionable insights to help your brand capitalize on the social media platform.

1. SURVIVING THE INSTAGRAM ALGORITHM
@CamillaMaryRose @CultLDN
#CULTFollowing

3. WHY ALGORITHMS?
THE INSTAGRAM ALGORITHM, IN BLACK AND WHITE
SURVIVAL GUIDE
LIVE Q&A
@CamillaMaryRose @CultLDN
#CULTFollowing

4. #TURNMEON
@CamillaMaryRose @CultLDN
#CULTFollowing

5. @CamillaMaryRose @CultLDN
#CULTFollowing

6. WHY ALGORITHMS?
@CamillaMaryRose @CultLDN
#CULTFollowing

7. PLEASE TAKE OUT YOUR PHONE AND
OPEN FACEBOOK
@CamillaMaryRose @CultLDN
#CULTFollowing

8. SCROLL UNTIL YOU REACH
A BRANDED PAGE,
THEN PLEASE RAISE YOUR HAND
@CamillaMaryRose @CultLDN
#CULTFollowing

9. 50 POSTS: BRANDED PERSONAL PAGE
80 POSTS: BRANDED PUBLISHER
90 POSTS: CONSUMER BRAND
@CamillaMaryRose @CultLDN
#CULTFollowing

10. FACEBOOK ALGORITHM:
MAINTAINING THE VALUE OF FRIENDS
@CamillaMaryRose @CultLDN
#CULTFollowing

11. FACEBOOK ALGORITHM RANKING:
1. LIVE
2. VIDEO
3. LINKS
4. IMAGES/GIFS
@CamillaMaryRose @CultLDN
#CULTFollowing

12. TWITTER ALGORITHM:
KEEPING REAL-TIME NEWS RELEVANT
@CamillaMaryRose @CultLDN
#CULTFollowing

13. @CamillaMaryRose @CultLDN
#CULTFollowing
TWITTER ALGORITHM RANKING:
- RETWEET
- QUOTE RETWEET
- FAVOURITE
- PROFILES YOU VISIT
- DIRECT MESSAGE

14. ON AVERAGE, PEOPLE MISS ABOUT 70%
OF THE POSTS IN THE INSTAGRAM
FEEDS
@CamillaMaryRose @CultLDN
#CULTFollowing

15. AN ALGORITHM IS ABOUT IS MAKING
SURE THAT THE 30% YOU SEE IS THE
BEST 30% POSSIBLE!
@CamillaMaryRose @CultLDN
#CULTFollowing

16. SO NOW IT’S TIME FOR
THE INSTAGRAM ALGORITHM…
@CamillaMaryRose @CultLDN
#CULTFollowing

17. EVERYTHING WILL COMPLETELY
CHANGE, BUT YOU WILL NOT NOTICE IT
AT ALL
@CamillaMaryRose @CultLDN
#CULTFollowing

18. BYE BYE CHRONOLOGICAL ORDER
@CamillaMaryRose @CultLDN
#CULTFollowing

19. HELLO TO POSTS THAT ARE MOST
RELEVANT TO ‘ME’ AND THE POSTS I
LIKE
@CamillaMaryRose @CultLDN
#CULTFollowing

20. WHICH MEANS…
@CamillaMaryRose @CultLDN
#CULTFollowing

21. IT’S NOT ABOUT HOW MANY
FOLLOWERS YOU HAVE,
IT'S ABOUT HOW ENGAGING YOUR
CONTENT IS!
@CamillaMaryRose @CultLDN
#CULTFollowing

22. SURVIVAL LESSON 01:
@CamillaMaryRose @CultLDN
#CULTFollowing

24. ASK YOURSELF:
AM I A VISUAL BRAND?
@CamillaMaryRose @CultLDN
#CULTFollowing

25. ANSWER: YES.
YOU CAN SIT WITH US EVERY DAY THIS
WEEK!
@CamillaMaryRose @CultLDN
#CULTFollowing

26. ANSWER: NO
TIME TO FIND A NEW LUNCH TABLE
@CamillaMaryRose @CultLDN
#CULTFollowing

27. DON’T WORRY, YOU’RE NOT ALONE…
@CamillaMaryRose @CultLDN
#CULTFollowing

28. FIND THE RIGHT SOCIAL PLATFORM
FOR YOUR BRAND
@CamillaMaryRose @CultLDN
#CULTFollowing

29. PLATFORMS THAT SUPPORT NON-VISUAL
BRANDS
@CamillaMaryRose @CultLDN
#CULTFollowing

30. SURVIVAL LESSON 02:
@CamillaMaryRose @CultLDN
#CULTFollowing

32. YOUR FRIENDS WILL ONLY GET YOU SO
FAR!
@CamillaMaryRose @CultLDN
#CULTFollowing

33. ASK YOURSELF:
WHAT’S YOUR MOST ENGAGED CONTENT
AND WHY!
@CamillaMaryRose @CultLDN
#CULTFollowing

34. WHAT’S YOUR ENGAGEMENT RATE?
@CamillaMaryRose @CultLDN
#CULTFollowing

35. LIKES & COMMENTS / FOLLOWERS = %
@CamillaMaryRose @CultLDN
#CULTFollowing

36. FREE:
SOCIAL BLADE
ICONSQUARE
@CamillaMaryRose @CultLDN
#CULTFollowing
PAID/AGENCY:
MINTER
QUINTLY
REPORTING TOOLS YOU CAN USE:

37. NOW, TAKE IT BEYOND THE NUMBERS…
@CamillaMaryRose @CultLDN
#CULTFollowing

38. ASK YOURSELF:
WHY IS THIS MY MOST ENGAGED
CONTENT?
@CamillaMaryRose @CultLDN
#CULTFollowing

39. @CamillaMaryRose @CultLDN
#CULTFollowing
8% 2.8% 4.5% 6.7% 3.1%
115k followers@TheGlowEdit

40. WHY:
TIME OF DAY
STYLE OF IMAGE
RELEVANCY
REACTIVITY
PERSONABILITY
@CamillaMaryRose @CultLDN
#CULTFollowing

41. SURVIVAL LESSON 03:
@CamillaMaryRose @CultLDN
#CULTFollowing

43. THE INSTAGRAM IMPACT!
@CamillaMaryRose @CultLDN
#CULTFollowing

44. ASK YOURSELF:
WANT TO DRIVE SALES?
DUH, OF COURSE YOU DO
@CamillaMaryRose @CultLDN
#CULTFollowing

45. YOUR NEW BEST FRIEND:
THE FINANCE MANAGER
@CamillaMaryRose @CultLDN
#CULTFollowing

46. YOUR MARKETING MIX MUST INCLUDE
AN INSTAGRAM PAID MEDIA STRATEGY
@CamillaMaryRose @CultLDN
#CULTFollowing

47. WITHOUT A PAID MEDIA BUDGET,
THERE IS NO WAY TO GUARANTEE
AWARENESS OF A POST
@CamillaMaryRose @CultLDN
#CULTFollowing

48. A PAID STRATEGY WILL ALLOW YOU TO
REACH THE RIGHT AUDIENCE,
WITH THE RIGHT CONTENT
@CamillaMaryRose @CultLDN
#CULTFollowing

49. IT’S TIME TO MEET MATT….
@CamillaMaryRose @CultLDN
#CULTFollowing

50. INSTAGRAM PAID Q&A
WITH MATT & CAMILLA
@CamillaMaryRose @CultLDN
#CULTFollowing

51. THANK YOU !!
@CamillaMaryRose @CultLDN
#CULTFollowing
TOMORROW WE’RE @ SOHO WORKS, 11AM-MIDDAY
DRIVING SALES THROUGH SOCIAL MEDIA