Car signs are playing a havoc role nowadays in conveying business messages. Here are some facts on car signage you would love to know about if you are interested in opting for this promotional method.
2. The right signage prompts more web hits,
more phone calls, more site traffic and
more sales opportunities.
3. The traffic and speed pattern affects the kind of
moving billboard. Viewers only have 1.5 seconds
to see and go through the message on the side of fast-
moving cars.
4. In city traffic, the drivers have a lot more time to take
in the phone number or a long website URL.
At a higher speed, the simpler messages and larger
images are much more effective.
5. If people see the same message on all the cars like they see
on TV, print advertising, billboards and web, there occurs
continuity in seeing the message but that goes a long
way in establishing a brand.
6. The kind of vehicle matters a lot when it comes to
installing the signage. For instance, the sedans need
more attention to the moldings and curves.
7. Message needs to be communicated carefully through
the signs. This means the signs must be of bright colors and
there should be a contrast between the background and the
lettering.
8. 90% drivers notice car signs in Brisbane
and 75% among them form an impression of the
company based on the sign.
9. Effective signage requires good driving habits
by the company drivers. Drivers are basically
prone to associate an organization with its
drivers’ illegal or erratic driving.