The deck presented to the startups at the University of Central Florida Business Incubator on September 20th, 2016

1. IBM Bluemix
Digital Innovation Platform
www.bluemix.net
Deliver on your innovation goals with IBM Bluemix
by Carl Osipov / @CloudsWithCarl

2. Agenda
• Rationale for a Digital Innovation Platform
• Introduction to IBM Bluemix
• Demonstrations
• Case Studies
• Q&A

3. IBM…how you’ve changed!
Acquired & created capabilities to
augment & scale cloud portfolio
§ $2B spent on Softlayer in 2013
§ #1 Hybrid Cloud Computing
Infrastructure as a Service (IaaS)
Provider (IDC)
§ $1B investment to support IBM
BlueMix and hybrid cloud
§ Bluemix is the fastest growing
Cloud PaaS according to ESG
§ Bluemix is the world’s largest open
source Cloud Foundry Foundry
deployment
Exited commoditized businesses
that no longer fit IBM strategy
§ DRAM 1999
§ Network 1999
§ Flat Panel Displays 2001
§ Hard Disk Drives 2002
§ Personal Computers 2005
§ Printers 2007
§ Retail Store Solutions 2012
§ Customer Care BPO 2013
§ x86 Servers 2014

4. 4© IBM Corporation 4© IBM Corporation
“Two guys in a Starbucks
can have access to the
same computing power as
a Fortune 500 company.”
Jim Deters - Founder, Galvanize
Design Thinking
Containers
Extreme
Agile
IoT
APIs
Micro
services
Tooling
Runtimes

5. 5© IBM Corporation©2016 IBM Corporation
In the next 3-5 years,
54%
of CxOs expect challenges from
competitors outside their industry.
“The ‘Uber syndrome’ – where a competitor with a completely
different business model enters your industry and flattens
you.”
Judy Lemke, CIO, Schneider, United States
Uber obtained
$8.71B
in total funding over a period of 7
years starting in 2009.

6. 6© IBM Corporation
Challenges in delivering
innovation for the enterprise
•How to rapidly deliver new,
innovative applications,
leveraging modern
architectures?
•How to modernize existing
applications to enable them for
faster delivery and innovation?
•How to adapt culture, tools and
processes to succeed?
<1
Successful mobileprojects
achievepayback in less
than a year
Year to
ROI

7. 7© IBM Corporation
osipov@us.ibm.com
www.bluemix.net
IBM Bluemix
Digital Innovation Platform

8. 8© IBM Corporation
osipov@us.ibm.com
Consumer Managed
Service Provider Managed
Traditional IT vs. Cloud Computing Service Models
Infrastructure as a
Service
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Platform as a Service
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Software as a
Service
Traditional IT – On-
premise or Hosted

9. 9© IBM Corporation
osipov@us.ibm.com
1M
180,000+
Bluemix In Numbers
Users since Jan 1st 2016
Cloud Foundry, OpenStack,
and Native Container public
deployment
Largest
New Application starts
per month
1.5B+ API calls per day

10. 10© IBM Corporation
osipov@us.ibm.com
https://www-03.ibm.com/press/us/en/pressrelease/50249.wss

11. 11© IBM Corporation
osipov@us.ibm.com
Bluemix is built on IBM Softlayer
The highest performing cloud infrastructure available
Global network of networks
• Public, private, and management networks all separate
• More than 2,000Gbps between data centers and network points
of presence (PoPs)
• Unmetered inbound public bandwidth and fully unmetered
bandwidth between data centers
A different kind of data center
• Every location designed, built, and operated to the same
standardized, “pod” based spec
• 24/7 on-site security and rigorous controls
• Expanding to 40 data centers worldwide
Entirely automated
• SoftLayer API controls everything - more than 3000 documented
methods and 180 distinct services
• Bare metal and virtualized servers in the same platform
Dallas
London
Sydney

12. How do I get started?
Sign up in minutes. Pay for what you use.
• 30 day trial (no credit card required) -
Designed to allow testing of an entire
application on the platform
Friction free adoption
• Free tier for every service - encourages
experimentation of new services for
applications already running on Bluemix
• Pay-as-you-go - optimized for flexibility, no
term commitment
Multiple Commitment Models
• Subscription - term based optimized for cost,
discounted from pay as you go rates
• Zero to coding in less than 5 minutes
Self Service
• Credit card over the web in many countries -
or through your IBM rep

13. Demonstration

14. 14© IBM Corporation
osipov@us.ibm.com
Bluemix is built on 4 key
open compute technologies:
OpenWhisk, Cloud
Foundry, Docker, and
OpenStack, and delivered
by 3 deployment options:
Public, Dedicated and
Local.
Your Own Hosted Apps / Services
Platform Deployment Options to meet Workload Requirements
Bluemix
Public
Bluemix
Dedicated
Bluemix
Local*
Powered by IBMSoftLayer In Your Data Center
Flexible Compute Options to Run Apps
Containers Virtual Machines
DevOps
Tooling
+
Integration
& API Mgmt
+
Catalog of Services that Extend Apps’ Functionality
Web Data Mobile AnalyticsCognitive IoT Security Yours
+
It extends each of these
with a growing number of
services, robust DevOps
tooling, integration
capabilities, and a seamless
developer experience.
US-South,EU-GB,AU-SYD
Event Runtimes Instant Runtimes
What does Bluemix provide?

15. 15© IBM Corporation
osipov@us.ibm.com
A broad range of IBM and 3rd Party Services available
Analytics
Commerce
Security
Watson
Healthcare

16. Bluemix Cloud Foundry Quick Start
A range of sophisticated programming language & quick start boilerplates

17. Demonstration

18. 18© IBM Corporation
osipov@us.ibm.com
Watson on Bluemix
Reason
Listening
Vision
Speech
Learning
Cognitive systems create a new partnership between people and computers, that
enhances, scales, and accelerates human expertise

19. 19© IBM Corporation
osipov@us.ibm.com
Beyond sentiment analysis
• Understands me
• Engages me
• Establishes trust
Who is this individual like?
What does she believe?
What motivates her?
Adjust interaction responses to match the
personality of the individual
Cognitive
Analytics
=+
Text
Analytics
Psycholinguistic
Analytics

20. Demonstration
http://www.ibm.com/watson/developercloud/personality-insights.html

21. Bluemix: Core Use Cases
Mobile Back Ends
APIs and On-Prem Integration Analytics and Reporting
Web Applications
• Enabling online experiences in the physical
store for retail
• Leverages BlueMix for data collection APIs and
dashboards
• Reduction of infrastructure setup from days
to minutes by moving off of a pure IaaS
• Back end services replacing custom code
hosted on IaaS (e.g. Push Notification)
• Cloud Code for offloading business logic from
the mobile client
• Integrated into iOS and Android native
applications using BlueMix SDK
• Providing APIs that are integrated into the
BlueMix experience
• Leveraging existing on premise databases
and technologies
• Building mobile applications that connect to on-
prem data via Bluemix
• Embed IBM Cognos business intelligence
content into apps
• Use IBM Analytics Warehouse to store and
analyze business data
• Gain immediate visibility and control over app
performance and availability

22. Demonstration

23. 23Page© 2016 IBM Corporation
Mobile Services

24. 24Page© 2016 IBM Corporation
Data & Analytics Services
Sparking Innovation and Action

25. Turn new data into new
value with IoT
Internet of Things Foundation
Set up and manage your connected devices

26. 26© IBM Corporation
osipov@us.ibm.com
Enterprise Fit
Differentiating Content
Cultural Transformation
Path to a new way to
work
EnterprisesStartups
Instantaneous productivity
Start small, grow infinitely
Sophisticated, consumable
services
Marketplace
What are companies doing with Bluemix
26

27. Early client successes

28. 28Page© 2016 IBM Corporation
The Weather Company
Planes
Cars
Trains
Beacons
Nature
Smart
phonesBarcodes
Buildings
Thermostat
Wipers
Wearables
Satellites
Weather
stations
Every day, The Weather Company’s sophisticated models analyze data from:
2.2 billion weather forecast reference points
40+ million mobile devices
100TB of 3rd party data ingested
Data from 50K flights per day
The platform to handle a storm of next-generation data

29. Feb 2014
Public PaaS
5 Services
June 2014
35 services
New pricing structure
Nov 2014
Bluemix Dedicated
London Region
70 services
Feb 2015
Virtual Machines
Containers
100+ services
Jan 2016
Bluemix Local
Sydney Region
140+ services
2+ Years of Bluemix
Evolution based on customer need:
• More compute choices
• Deployment flexibility
• Increased support for hybrid scenarios
• Deeper foundation services
• Further depth of control for IT admins
• Improved performance and scale of open source

30. Why Build with IBM Bluemix?
§ Get your app to your users quicker and with less effort
§ Focus on your code and forget about the infrastructure
§ Use the languages, runtimes, and frameworks that you know
§ Enhance your app with IBM and partner provided services
§ Integrate your on-premise systems with a cloud platform
§ Build with the development tools that work best for you

31. osipov@us.ibm.com
Questions?
@CloudsWithCarl

32. 32Page© 2016 IBM Corporation
Thank You
Merci
Grazie
Gracias
Obrigado
Danke
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33. IBM Bluemix
Digital Innovation Platform
www.bluemix.net
GET STARTED TODAY

34. 34Page© 2016 IBM Corporation

35. Notices and Disclaimers
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36. Notices and Disclaimers (cont’d)
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37. 37Page© 2016 IBM Corporation