IBM Bluemix is a digital innovation platform that allows users to rapidly develop and deliver new applications while leveraging modern architectures. It provides over 100 services across mobile, IoT, Watson and other areas. Bluemix can be deployed in public, dedicated, or local cloud environments depending on an organization's security, compliance, and infrastructure needs. It aims to help enterprises and startups alike innovate faster through a unified development experience.

1. IBM Bluemix
Digital Innovation Platform
www.bluemix.net
Deliver on your innovation goals with IBM Bluemix
by Carl Osipov / @CloudsWithCarl

2. Agenda
• Rationale for a Digital Innovation Platform
• Overview of IBM Bluemix Dedicated
• Security and Compliance
• Q&A

3. 3© IBM Corporation
In the next 3-5 years,
54%
of CxOs expect
challenges from
competitors outside
their industry.
“The ‘Uber syndrome’ – where a competitor
with a completely different business model
enters your industry and flattens you.”
JudyLemke,CIO,Schneider,UnitedStates
Uber obtained
$8.71B
in total funding over
a period of 7 years
starting in 2009.

4. 4© IBM Corporation
Challenges in delivering
innovation for the enterprise
•How to rapidly deliver new,
innovative applications,
leveraging modern
architectures?
•How to modernize existing
applications to enable them for
faster delivery and innovation?
•How to adapt culture, tools and
processes to succeed?
<1
Successful mobile
projects achieve
payback in less than a
year
Year to
ROI

5. 5© IBM Corporation
osipov@us.ibm.com
IBM Bluemix
Digital Innovation Platform
www.bluemix.net

6. 6© IBM Corporation
osipov@us.ibm.com
Consumer Managed
Service Provider Managed
Traditional IT vs. Cloud Computing Service Models
Infrastructure as a
Service
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Platform as a
Service
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Software as a
Service
Traditional IT – On-
premise or Hosted

7. 7© IBM Corporation
osipov@us.ibm.com https://www-03.ibm.com/press/us/en/pressrelease/50249.wss

8. 8© IBM Corporation
osipov@us.ibm.com
Tap into over 100
IBM and 3rd party
services across
mobile, IoT, Watson
and more to power
your modern apps
and services.
Experience an
unmatched
combination of
security and time to
value in a cloud
that feels like a
natural extension of
your existing
network.
Take advantage of
the true value of
cloud behind your
firewall with the
help of our first-of-
its-kind approach to
private cloud
delivery.
Public, dedicated and local cloud must have the same look and feel
Key experiences unify the platform deployments
IBM Bluemix Deployment Models
Public Dedicated Local

9. 9© IBM Corporation
osipov@us.ibm.com
Public Dedicated Local
Data Sovereignty &
Residency
Compliance
X X
Dedicated
Infrastructure
X X
Data Center and
Network Extension
X N/A
Intra-Company
Single Sign On
X X
Payments
Processing
Compliance
w/3rd
party
vendor
X N/A
Which environment matches your needs?
https://console.ng.bluemix.net/docs/security/index.html#compliance
https://www.softlayer.com/compliance
EU Model Clauses
Financial IndustryInformation Systems

10. 10© IBM Corporation
osipov@us.ibm.com
Key cloud security needs and IBM differentiators
to satisfy the varied needs of your apps and data
Security and compliance
based on physical
isolation
Dedicated physical hardware with
matching performance
Advanced network connectivity options
Applications in varying
states of maturity and
cloud readiness
Deployment of various app types
Secure connectivity to back end data
and resources, LDAP integration
Private cloud pricing
can be inflexible and
capital intensive
Set up in days vs. months
Flexible capacity based pricing

11. 11© IBM Corporation
osipov@us.ibm.com
Enterprise Fit
Differentiating Content
Cultural Transformation
Path to a new way to
work
EnterprisesStartups
Instantaneousproductivity
Start small, grow infinitely
Sophisticated,consumable
services
Marketplace
What are companies doing with Bluemix

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© 2016 IBM Corporation
The Weather Company
Every day, The Weather Company’s advanced models analyze data from:
• 2.2 billion weather forecast reference points
• 40+ million mobile devices
• Data from 50K flights per day
• 100TB of data ingested and managed
The platform to handle a storm of next-generation data

13. 2+ Years of Bluemix
Evolution based on customer need:
• More compute choices
• Deployment flexibility
• Increased support for hybrid scenarios
• Deeper foundation services
• Further depth of control for IT admins
• Improved performance and scale of open source

14. osipov@us.ibm.com
Questions?

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© 2016 IBM Corporation
Thank You
Merci
Grazie
Gracias
Obrigado
Danke
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16. IBM Bluemix
Digital Innovation Platform
www.bluemix.net
GET STARTED TODAY

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© 2016 IBM Corporation

18. Notices and Disclaimers
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© 2016 IBM Corporation