The huge data opportunity
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This document discusses how businesses can leverage data to better understand customers and transform marketing. It notes that marketing is an operational process that should appeal to emotions over logic. The document outlines that customers want to avoid pain, seek pleasure and boost their ego. It recommends businesses understand customer intent, storyboard the customer relationship, and test marketing campaigns. The document also advises catering to millennial preferences for experiences over possessions, access over assets, convenience and good service. Finally, it predicts that big data, AI, virtual reality and the merging of digital and physical worlds will shape future consumer experiences.
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The huge data opportunity
- 1. The big huge data problem How to stop drowning in data and start swimming in customer insights. Carlos Angel
- 2. Stop drowning By understanding the 3 sacred laws of marketing. Chapter: 1
- 3. Marketing is operational Transforming strangers into customers is more an industrial process than magic.
- 4. Marketing is emotional Effective brands understand humans respond to emotion over logic.
- 5. Marketing is digital The internet should be a fundamental component of your marketing strategy and roadmap.
- 6. Learn more... How to use marketing as the tip of the corporate spear.
- 7. Start swimming By understanding the 3 basic instincts. Chapter: 2
- 8. Pain sucks Consumers hate pain and actively search for things to make it go away.
- 9. Pleasure moves Consumers will go to great lengths to experience joy and pleasure.
- 10. Ego rules Consumers are driven by their ego and their evolutionary need to stand out.
- 11. Learn more... How to hack purchase intent and awareness.
- 12. Start surfing By understanding the 3 key processes. Chapter: 3
- 13. Understand your customers users Focus on intent and context instead of avatars and personas.
- 14. Storyboard your relationship Awareness, engagement, commitment, trust, excitement, loyalty, advocacy.
- 15. Storyboard your relationship Awareness, engagement, commitment, trust, excitement, loyalty, advocacy.
- 16. Storyboard your relationship Awareness, engagement, commitment, trust, excitement, loyalty, advocacy.
- 17. Storyboard your relationship Awareness, engagement, commitment, trust, excitement, loyalty, advocacy.
- 18. Storyboard your relationship Awareness, engagement, commitment, trust, excitement, loyalty, advocacy.
- 19. Storyboard your relationship Awareness, engagement, commitment, trust, excitement, loyalty, advocacy.
- 20. Storyboard your relationship Awareness, engagement, commitment, trust, excitement, loyalty, advocacy.
- 21. Storyboard your relationship Awareness, engagement, commitment, trust, excitement, loyalty, advocacy.
- 22. Test your campaigns Accelerate your customer relationships with campaigns you can test and document.
- 23. Learn more... How to increase your customer’s lifetime value.
- 24. Start flying By understanding the 4 millennial trends. Chapter: 4
- 25. Sell experiences Millennials spend their money on experiences instead of things.
- 26. Sell access Millennials spend their money on access instead of assets or debt.
- 27. Sell convenience Millennials spend their money on the most convenient things.
- 28. Sell service Millennials spend their money on good service and nice brands.
- 29. Learn more... How to create irresistible consumer experiences.
- 30. Start building By understanding the 4 sacred predictions. Chapter: 5
- 31. Big data will be huge New devices will generate huge data marketers will use to design disruptive consumer experiences.
- 32. Marketing will be AI The singularity of data and AI will give customers unprecedented levels of personalization and service.
- 33. Sales will be virtual Virtual Reality will give customers the power to tele-transport themselves to the ideal sales conversation.
- 34. Bits will be atoms The digital and physical worlds will collide into next generation consumer experiences.
- 35. Learn more... How to see around corners and avoid being disrupted.
- 36. The big huge data opportunity How to stop drowning in data and start swimming in customer insights. Twitter: @carlosangelco