This is a presentation I wrote for a client who is looking for a new level of communication/ content creation.

1. C
C
curators’ content
SHAPE LIQUID IDEAS

2. … is not
“content curation”.

3. content curation
content curation
co d
di al i
git g
i
tent content
n a
l
identify organize share
by algorithms

4. thebest recommendation isn’t
one that comes from an algorithm,
it comes from a human being.
jeff yasuda

5. what curators do.

6. they don’t collect thinks to share
but to create and present new,
original content out of it.

7. the person is the filter.

8. the duty is to correlate things,
so context will be built.

9. a curator’s mission is to open new,
unexpected perspectives.

10. different
the outcome is
from the source. through form,
function, meaning or design.

11. curation is trending. at the curators
conference 2012 in ny, the word got tossed
around so much that it became comical.
erin griffith

12. “i love the way you curated that outfit
from your wardrobe. thanks.”

13. “that was a really well-curated sentence.”
“i know. i curated the words from my
vocabulary.”

14. #cure-gasm!

15. why curating is relevant.
[consumer perspective]

16. curating - the trustworthy
decision guidance from
user to user expertise

17. curating is inspiration
it lets you see things
you haven’t seen before

18. curating causes identification
through shared passion

19. curating can become a movement
people take social responsibility
& co-create public environment

20. curators create their own brand
to support a niche product that
is displaced by the mass market

21. why curating is relevant.
[brand perspective]

22. strong and sustaining brands
have something more to say than just
buy me - in various phrases, of course.

23. for this purpose content (marketing) is a
commanding tool to build long-term
relationships with the customer.

24. brands can act more like people as they
become curators of shared interests.

25. by their engagement to serve relevant
content to the audience beyond sale,
brands become content creators.

26. some neat examples.

27. red bull

28. curating becomes
brand strategy

29. the event drew untold millions in earned
media. more than 8 million people
watched the live stream online. #stratos
#redbull were trending on twitter…

30. ccitdf

31. by regulation and uniqueness of
brand specific content, red bull increases
the brand value and benefit serially.

32. bmw guggenheim lab

33. curating by a major
new global initiative

34. in times of permanent crisis and change,
values become more relevant to the
costumer. brands can build trust design
by playing an active role in society.

35. participants co-create awesome
benefit & insights - brands like
bmw can continue processing

36. multidisciplinary curating beyond brand
competence raises the level of
marketing, communication and innovation.

37. arte creative

38. a curated platform to set new
pattern for creativity & quality

39. with opening an interactive dimension to
the core values, the platform deepens
the engagement & sustains the brand.

40. heineken

41. open innovation enhances the brand
and focus on customer centricity

42. make fans out of your costumers. let
them co-create the brand - they will bring
unique & relevant ideas from their context.

43. finally real curating is a mindset and
as a curator you are privileged to do
what you are passionate about.

44. here follows the strategy part. hope you don‘t
mind if i keep it confidential. it‘s for the client
only. feel free to draw your inspiration from this
workshop session. if you are interested in more
for your brand… ping me. i am always interested
in collaboration.

45. thank you !
SHAPE LIQUID IDEAS