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Marketing your iPhone App with Macworld

•
•
C
Carol Johnstone

With over 27,000 apps in the App Store, how do you get noticed? Surface, market and promote your app with Macworld.

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iPhone Applications Catch the Wave!
iPhone hits record sales in 4th Quarter 2008
Apple's iPhone Sales Success
Apple breaks ground with new business model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All iPhone Apps available only on iTunes
With so many Apps, how do you get noticed? ,[object Object],[object Object],[object Object],[object Object],Develop brand recognition and reach customers outside of the App Store
Macworld #1 iPhone Content Provider ,[object Object],[object Object],[object Object],[object Object]
Macworld Print Influences Purchase Nov ‘08 MPA Study on Print Effectiveness
Targeted iPhone Content (estimated page views 1,000,000/mo) Macworld Online Advertising Opportunities iPhone Application Guide (estimated page views 200,000/mo)
Macworld Newsletters ,[object Object],[object Object],[object Object],Opportunity to sponsor weekly iPhone eNewsletter
iPhone App Marketing Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Macworld Online Macworld Magazine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(cost per thousand impressions)
iPhone App Partnership Options Silver Print iPhone App Showcase, 1/8th page Macworld.com (100,000 Run-of-Site impressions) $1350* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Campaigns elements may be customized Create awareness Surface your app Increase sales Improve your iTunes ranking *per month Contact: Carol Johnstone 415/978-3390 [email_address]

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Marketing your iPhone App with Macworld