E-Commerce van A tot Z: hoe van uw online avontuur een succes maken?
E-Commerce is vandaag alomtegenwoordig. Elke dag verschijnen er in de media berichten over het belang van ‘online’ aanwezigheid voor ondernemingen, over de gigantische opportuniteiten die e-Commerce kan bieden maar evenzeer over de risico’s en uitdagingen die daaraan verbonden zijn.
U moet niet alleen de ‘perfecte’ webshop zien te creëren en voldoende trafiek zien te generen, er zijn tal van juridische en fiscale uitdagingen waar u als ondernemer eveneens aandacht voor dient te hebben, u moet een digitale marketingstrategie uitwerken, een duidelijk logistiek plan uitwerken,….
Een geïntegreerde aanpak van uw digitale avontuur is dan ook een must!
In deze sessie van Duval Union Academy bieden een aantal specialisten u, elk vanuit hun invalshoek, hun inzichten op de verschillende deelaspecten van dit digitale avontuur.
7. It’s all about Trust
Safeshops.be is an open, transparent e-
commerce community where Trust in a
B2B2C strategy is key. An environment
where (e)business meets (e)Trade and
consumers.
17. Mobile payment
Paying for merchandise or services in a store via mobile phone. A smartphone
wallet app either holds prepaid funds or works like a credit card, and various
authentication methods may be employed.
18. Source:
2013
Econsultancy
Mul=channel
Retail
Survey
Respondents had
abandoned a
purchase online due
to unsatisfactory
delivery options.
Delivery
29. Certification Questionnaire : Standard
1. General
condi>ons
2. Iden>ty
3. Order
process
4. Price
indica>ons
5. Distribu>on
–
and
other
costs
6. Communica>on
costs
7. Payment
possibili>es
8. Complaint
procedure
9. Dura>on
agreement
10. Guaranty
11.
Extra
informa>on
12.
Return
policy
13.
Communica>on
of
return
policy
14.
Confirma>on
of
order
15.
Order
with
payment
obliga>on
16.
Delivery
17.
Personal
data
18.
Cookies
19.
Opt-‐in
20.
E-‐mail
promo>ons
30.
31. B. Cyber Security
Security
Audit/Verifica>on
Passive
Test
(SSL
/
Phising
/
DNS
–
test)
Ac=ve
Test
(Hacking
test/
Password
control)
Ques=onnaire
(Dataclassifica=on
/
use
of
encryp=on
/
security
policy/…)
Toolkit
32. C. Privacy
New
privacy
Direc>ve
Need
for
adapta>on
current
ques>onnaire
of
the
SafeShops
label
Need
for
deontological
”privacy”
code
of
SafeShops
Need
for
support
versus
members
-‐
full
audit
Timing:
Adapta>on
current
ques>onnaire
–
Start
2017
Full
audit:
start
offer
2017
44. THE COMPLETE E-COMMERCE MARKETING ROADMAP
BUILD A STRONG BASE ROAD
Content MarketingInfluencer Marketing
HERE I AM SOCIAL MEDIA GOOGLE TRUST &
USABILITY
E-COMMERCE
SALES FUNNEL
1
2
3
4
5
45. THE COMPLETE E-COMMERCE MARKETING ROADMAP
HERE I AM
Basic features in order to be found are surprisingly difficult:
Your content should be coherent with what people search for: other
qualitative websites and influencers should refer to your website and
your webpages should be neat and structured.
Knowledge check: keywords can be determining for each target
audience and location. Think like a customer, focus on Google’s
Algorithm updates, apply long tail-theory and know tools like
ubersuggest.org.
48. LATENT NEEDS
Type of needs the customer
isn’t aware of yet. By tracking
down these latent needs you
already know the possible
necessities of your customer
and can target them right
from the very beginning of
their Digital Customer
Journey.
49. CASE – TARGET
A father in America was shocked that
his daughter received coupons for
baby clothes and nursery furniture in
the mail while she is still in high
school. Afterwards it seems to be
that the mailing system of Target was
pretty accurate because this specific
parent called the manager for an
apology afterwards because his
daughter is due in August.
50. HOW IS THIS POSSIBLE?
Target uses these predictive analytics
by combining the insights they
obtained from all their other clients
and this specific girl using the
customer’s Guest ID which is tied to
their credit card, name or email.
By connecting all these pieces of
data into a profile they are able to
collect data from every purchase you
did including all the demographics.
51. IS THIS EFFECTIVE?
Sending these kind of people a
catalogue which says
‘Congratulations on your first child’ is
rather spooky than helpful. Certainly
when this particular person isn’t
aware of the activity in their womb.
Even if you are following the law you
can do things very intrusive.
52. SOLUTION
Target create their personalised
booklets subtler and put the accurate
coupons like baby clothes between
random articles like lawnmowers. By
doing it this way it doesn’t create an
uncomfortable customer experience
and even more: people are more
likely to use these ‘accurate’ coupons.
53. KEY MESSAGE
Same principle on social
media: even if you stalk
people on Facebook and
LinkedIn you should pretend
like you didn’t, to avoid
awkward situations.
54. “IF I HAD ASKED PEOPLE
WHAT THEY WANTED, THEY
WOULD HAVE SAID FASTER
HORSES.”
― Henry Ford
55. HORSELESS
CARRIAGE-SYNDROME
A very important reason why
someone doesn’t have a
certain need of a product or
service is just because they
aren’t aware of it. Today we
deal with the same issue.
Everything is connected and
we still aren’t aware of all the
possibilities.
57. HOW CAN WE FIND THEM?
Once we know that we can predict
people’s latent needs, the essential
element to be one step ahead of
them is to think about the formation
of this specific need.
Example
People who are keen to buy a car
during summer aren’t aware of the
fact that they need adapted tires
during the upcoming winter season.
58. TOOLS
To make latent needs public you’ll need certain
tools which will help you analysing or the topics
are trending or not. Google Trends and AdWords
Keyword Planner can give you strong insights
and you can see immediately whether a query is
trending or not.
Besides you can utilise a public databank to
obtain information like which area have more
burglaries than others. This can be very
interesting to security companies or to police
departments in certain areas.
59. BEWARE
Don’t focus exclusively on your
target audience but maintain a
broader view on their personal
behaviour and their life stage.
Think where they are before
they get in touch with your
brand or product.
60. eCOMMERCE CALENDAR
You select the events where you as a company can anticipate on and
where you can deliver content for on your platforms including offers.
Januari
Februari
Maart
April
Mei
Juni
Nieuwjaar
Sport & fitness
Autosalon
WK veldrijden
Valentijn
Lente schoonmaak
Vakantiesalon
Batibouw
Tuinieren
Pasen
Moederdag
Sport
Wielrennen
Secreteressedag
Communie
Eurosong
Moederdag
Festivals
Vaderdag
Einde school
July
Augustus
September
Oktober
November
December
Zomersolden
Tour de france
Zomervakantie
Festivals
Olympische spelen
Festivals
Terug naar
school
Herfst
Halloween
Winter mode
Open bedrijvendag
Black Friday
Cyber monday
Sinterklaas
Kerst
Wintersolden
64. WAVES OF DISRUPTION
1995+ 2010+ 2015+ 2020+
Music
Photography
Video Rental
Print Media
TV
Travel
HR
Retail
Healthcare
Automotive
Education
Telco / Food
FMCC
Banking/Insurance
All save havens will
be subject to
digital disruption
67. TRENDS . TRUST IN TECHNOLOGY
The research agency iVox investigated
the opinion of the Flemish people
concerning technology. About 70 %
claimed that technology is playing a big
role in their daily lives.
Remarkable is that the younger
generation is more sceptical in trusting
third parties and giving up their privacy
than the older generation.
69. THE COMPLETE E-COMMERCE MARKETING ROADMAP
SOCIAL MEDIA
Social Media: maximize your reach by using a Content
Marketing Plan for your valuable channels like Twitter,
Facebook, LinkedIn, Snapchat, Instagram, Pinterest,
Google+ and WhatsApp.
Who should I follow? create a list of the influencers in
your market and collaborate with them in order to
gain credibility.
71. BEST ROI ON SOCIAL MEDIA PLATFORMS
Social Media Platforms that produce the best ROI according to
Social Media MarketersWorldwide, March 2016 (% of respondents)
Facebook
Twitter
Instagram
Pinterest
Linkedin
Slideshare
Snapchat
95,8%
63,5%
40,1%
37,7%
10,4%
3,9%
2,1%
72. BELGIUM VS EUROPE
Belgium scores better than the European
average concerning the highlighted items.
11.34M 9.64M 6.00M 13.18M 4.7M
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
73. THE SOCIAL WAVE
Percentage of Demographics who access social media at least once a week
80%
18-24’s
25-34’s
72%
71%
62%
56%
35-44’s
45-54’s
55-64’s
74.
75.
76. CASE:
FRESHLY PICKED
Susan Petersen is the founder
of Freshly Picked, which makes
tiny leather moccasins for
babies.
She has been very successful
due to using Instagram in the
right way by targeting new
moms with the right channel.
77. CASE:
FRESHLY PICKED
She started in 2012 with 600
followers, yet she wanted to
reach 10 000 followers by the
end of that year.
Now, 4 years later, she has
690 000 loyal followers who
engage often with her content
and keep buying a pair of
moccasins.
78. CASE:
FRESHLY PICKED
93 % of USA mothers use
Instagram at least once a week
68 % of American moms use
Instagram daily and check it up
to 6x a day
¼ of the USA women over the
age of 18 are a mom
2/3 of all consumer spending
will be driven by women by
next decade
80. CASE:
FRESHLY PICKED
Petersen never admired being too
transactional on Instagram. Instead,
she wanted to build a community
and gather new moms with valuable
and recognizable content.
She wanted to create a relaxed
atmosphere with real and honest
posts by giving them the feeling of
support and understanding.
THE POWER OF HER SUCCESS IS BASED ON:
• level of recognition and honesty
• level of virtuosity
• strategically deciding
84. 2012
2013
2014
2015
64,4%
78,8%
69,4%
53,0%
TABLET STAGNATES – AND IN USE
Bron: Iminds
DAILY USE OF TABLET (WITHIN TABLET OWNERS)
85. MORE MULTISCREEN HOUSEHOLDS
0%
A
Bron: Iminds
0%
7%
8%
16%
13%
23%
20%
32%
33%
21%
26%
B
C
D
E
F
#SCREENS IN THE HOUSEHOLD?
television, dekstop, laptop, smartphone or tablet
2014
2015
79%
3+ screens (+3)
26%
5+ screens (+5)
86. App TheTake
TheTake gives you instant
access to buyable products
and locations from your
famous favourite films and
TV shows like Spectre and
House of Cards. Discover
what products are trending
or watch movie trailers to
see your favourite products
in action by using the
website or the application.
87. APP SPOTT
This Belgian application on
your smartphone can detect
which program you’re
watching by analysing the
sound of the specific
program and immediately
shows you all the buyable
products of that episode.
89. THE COMPLETE E-COMMERCE MARKETING ROADMAP
GOOGLE
Google Analytics: gain insights by using advanced software that
will help analysing your conversions, behaviour of your target
audience and more. Generate and share rapports internally.
Google AdWords: if you use the right keywords and target the
right audience at the right time and place, you’ll be able to score
in paid search results. You’ll pay only for the CPC so you can
manage your budget at any time.
90. GOOGLE
ALGORITHM
Every year the secret algorithm
changes about 500 to 600
times. Although most of them
are small modifications,
Google rolls out major updates
as well, known as Google Panda
and Google Hummingbird.
These modifications will affect
the search results significantly.
92. GOOGLE ANALYTICS
360 SUITE
In mid-March, Google launched their
newest innovative offerings for
enterprises who need a more
sophisticated version of the existing
Google Analytics tools.
You will now be able to manage larger
quantities of data more advanced
than ever before because Google
really listened to enterprise marketers
needs.
93. THE COMPLETE E-COMMERCE MARKETING ROADMAP
TRUST & USABILITY
Design is crucial: Thinking in terms of usability on all kinds of platforms will avoid
unpleasant consumer experiences and will make them come back even faster than
they did the very first time. Pay attention to things as online copywriting, lay-out
and keep the structure on your channels user/mobile friendly. Moreover, give them
a certain amount of options like using a guest account while checking out and keep
your forms in 1 column for being.
Consumer’s choice: They pick your company and not the other way around. They
decide if a brand is meeting their standards before they are willing to engage to
your company. Utmost, you need to help convincing them by giving the right
content on the right channel and use transparent communication.
94. TOP 10 CONVERSION OPTIMIZATION PROBLEMS IN CHECKOUT PROCESS
INSECURE CHECKOUT NOT ALLOWING
FOR GUEST CHECKOUT
DISPLAYING WEBSITE
NAVIGATION DURING
THE CHECKOUT PROCESSS
LOSING CUSTOMER
INPUT WHEN A
SUBMISSION CAUSES
AN ERROR
LAYOUT PAGE DESIGN
THAT CONFLICT
WITH EYE FLOW
MULTIPLE CALLS TO
ACTION BUTTONS
WITH THE SAME DESIGN
AND IN CLOSE PROXIMITY
NOT DISPLAYING
VISITORS’S PROGRESS IN
THE CHECKOUT PROCESS
DISPLAYING DISCOUNT
CODE BOX LATE
IN THE CHECKOUT
REQUIRING
UNNECESSARY
INFORMATION
USING CROSS SELLS
AND UP SELLS DURING
THE CHECKOUT PROCESS
95. INNOVATIVE MARKETING
THE LATEST MARKETING
EQUIPMENT YOU NEED
Disruptive innovations are
everywhere, even in dark
little corners. Watching you
fight the daily battle of being
unique.
When you least expect it they
open a hidden door with new
opportunities. But are you
ready to grab them?
• 13 SESSIONS
• SEASONED PROFESSIONALS
• COACHING SESSIONS
• 50 % DISCOUNT FOR YOUR
COLLEAGUE
• CERTIFICATE
103. Levering
van
goederen
vs.
verrichten
van
diensten
Onderscheid:
§ Soms
moeilijk
te
maken
§ Belang
van
onderscheid:
§ Belgische
btw
aanrekenen?
§ Btw-‐tarief?
105. Plaats
van
levering
van
goederen
Hoofdregel:
plaats
waar
het
goed
ter
beschikking
wordt
gesteld
van
de
verkrijger/
overnemer
Uitzonderingen:
§ Met
vervoer:
plaats
van
aanvang
van
verzending/vervoer
§ Verkoop
op
afstand:
plaats
van
aankomst
van
verzending/vervoer
§ Intracommunautaire
verwerving:
plaats
van
aankomst
van
verzending/
vervoer
of
EU-‐lidstaat
die
btw-‐iden=fica=enummer
heej
toegekend
aan
afnemer
§ Invoer:
plaats
waar
goed
in
vrije
verkeer
binnen
EU
wordt
gebracht
106. Wie
moet
de
btw
voldoen?
Lokale
levering
in
België
§ Onderworpen
aan
Belgische
btw
§ Leverancier
moet
Belgische
btw
aanrekenen
Uitvoer
van
goederen
naar
een
land
buiten
de
EU
§ Vrijgesteld
van
Belgische
btw,
mits
leverancier
vermeld
staat
als
uitvoerder
op
het
uitvoerdocument
107. Wie
moet
de
btw
voldoen?
Invoer
van
goederen
§ In
vrij
verkeer
stellen
maakt
btw
principieel
opeisbaar
§ ET
14.000
vergunning?
§ Einde
vrijstelling
kleine
zendingen?
Intracommunautaire
levering
van
goederen
in
andere
EU
lidstaat
(infra)
Verkopen
op
afstand
(infra)
108. Intracommunautaire
leveringen
van
goederen
=
levering
met
verzending
of
vervoer
van
het
goed
van
België
naar
een
andere
EU-‐lidstaat
tussen
btw-‐plich>gen
Vrijgesteld
van
Belgische
btw,
mits:
§ Werkelijk
verzonden/vervoerd
buiten
België,
maar
binnen
EU
§ Klant
heej
geldig
btw-‐iden=fica=enummer
in
een
andere
lidstaat
dan
de
lidstaat
van
vertrek
109. Intracommunautaire
leveringen
van
goederen
Voorbeeld
1
Een
Belgisch
betonbedrijf
verkoopt
via
haar
online
plaoorm
betonblokken
aan
een
bouwbedrijf
in
Nederland.
De
goederen
worden
vervoerd
naar
een
construc>esite
in
Nederland
voor
rekening
van
het
Nederlands
bouwbedrijf.
Plaats
van
levering:
België
Intracommunautaire
levering
van
goederen
vrijgesteld
van
btw
in
België,
mits
het
Nederlands
bouwbedrijf
over
een
geldig
Nederlands
btw-‐
iden>fica>enummer
beschikt
NederlandBelgië
110. Verkopen
op
afstand
Regeling
is
van
toepassing
wanneer:
§ goederen
worden
verkocht
aan:
§ Par=culieren
§ Kleine
ondernemingen
§ Niet
belas=ngplich=ge
rechtspersoon/vrijgestelde
btw-‐plich=ge
die
noch
de
drempel
van
11.200
EUR
heej
overschreden
noch
heej
geopteerd
§ een
bepaalde
(omzet)drempel
wordt
overschreden
in
een
EU
lidstaat
§ de
leverancier
in
staat
voor
vervoer
Onderworpen
aan
btw
in
EU
lidstaat
van
aankomst
van
de
goederen
111. Verkopen
op
afstand
(Omzet)drempel
§ Bepaald
per
EU
lidstaat
§ Niet
van
toepassing
in
geval
van
verkoop
van
minerale
oliën,
alcohol
en
alcoholische
dranken
alsmede
tabakfabrikaten
§ Op=e
ongeacht
overschrijden
van
voormelde
drempel
§ Mogelijks
registeren
voor
btw-‐doeleinden
in
meerdere
EU
lidstaten
Let
op:
bij
verkoop
aan
par>culieren
in
principe
geen
verplich>ng
tot
het
uitreiken
van
facturen.
Maar
bij
verkopen
op
afstand
is
het
uitreiken
van
facturen
(aan
par>culieren)
wel
verplicht.
112. Verkopen
op
afstand
Voorbeeld
1
Een
Belgische
onderneming
verkoopt,
via
haar
webshop,
fotoboeken
aan
par=culieren
in
Nederland
en
bezorgt
deze
bij
de
par=culier
thuis
In
principe
moet
de
Belgische
onderneming
Belgische
btw
aanrekenen
Tenzij
de
Belgische
onderneming
de
drempel
voor
de
verkopen
op
afstand
in
Nederland
heej
overschreden
(=
100.000,00
EUR),
dan:
§ Registra=everplich=ng
in
Nederland
§ Nederlandse
btw
aanrekenen
Belgische
onderneming
kan
opteren
om
vanaf
de
eerste
levering
Nederlandse
btw
aan
te
rekenen
NederlandBelgië
113. Verkopen
op
afstand
Voorbeeld
2
Een
Belgische
onderneming
verkoopt,
via
haar
webshop,
fotoboeken
aan
par>culieren
in
Nederland.
De
Nederlandse
par>culier
haalt
deze
goederen
zelf
af
in
het
magazijn
van
de
Belgische
onderneming.
Regeling
verkopen
op
afstand
niet
van
toepassing
Belgische
onderneming
moet
Belgische
btw
aanrekenen
België Nederland
115. Uitdagingen
en
opportuniteiten
Gebrek
aan
harmonisering
§ Btw-‐registra=e
verplich=ngen,
factura=everplich=ngen
en
btw-‐rapportering
in
verschillende
lidstaten
§ MOSS
voor
goederen
in
de
nabije
toekomst?
§ EU
btw-‐drempel
in
toekomst?
Terugzendingen
van
goederen
Btw-‐navorderingen,
boetes
en
interest
Base
Erosion
and
Profit
Shiqing
–
BEPS
Milieuheffingen
141. VOORBEREIDING
Met een gedegen voorbereiding en strategie,
gaat er een (digitale) wereld voor u open.
142. VOORBEREIDING
WEBSHOP
• Denk
goed
na
wat
U
wilt
gaan
verkopen
• Doe/laat
een
marktonderzoek
doen
• Verken
uw
financiële
mogelijkheden
• Praat
eens
met
een
‘E-‐ondernemer’
146. TOOLS
!
SAAS/CLOUD
VS
ZELFINSTALLATIE
SAAS
/
CLOUD
ZELFINSTALATIE
• Al=jd
backup
• Any=me
Anyplace
• Performance
afgestemd
• Geen
grote
investering
vereist
• Kennis
• Makkelijk
uitbreidbaar
• Kennis
vereist
• Eigen
onderhoud
• Grote
investering
E-‐COMMERCE
SOLUTIONS
147. TOOLS
!
SAAS/CLOUD
VS
ZELFINSTALLATIE
BIG
DATA
Store
automa=on
–
POS
–
Customer
experience
–
Instore
displays
Social
commerce
Mobile
commerce
E-‐commerce
–
Online
shopping
148. TOOLS
/
SOFTWARE!
FUNCTIES
TOOLS
SOFTWARE
Verschillende
pakkeqen
met
diverse
func=onaliteiten
149. TOOLS
/
SOFTWARE!
FUNCTIES
Marke=ng
Ac=viteiten
om
uw
verkoop
te
bevorderen
Sales
Op=maliseer
en
vergroot
uw
inkomsten
door
nieuwe
klanten
te
vinden
Repor=ng
Sta=s=sch
overzicht
van
uw
handel
ERP
Enterprise
Resource
Planning
CRM
Customer
Rela=on
Management
Financial
Hou
controle
over
uw
financiën
POS
Point
Of
Sale,
Geintegreerd
in
e-‐Commerce
Mobile
sales
Kopen
en
verkopen
van
goederen
via
je
Smartphone
Webshop
Beheer
je
online
winkel
Delivery
Tracking,
Parcel
delivery
Shipment
Fulfillment
Voorraad
en
orderverwerking
op
maat
Payment
Mogelijkheden
om
een
betaling
uit
te
voeren
E-‐COMMERCE
FUNCTIONS
Van
ieders
wat
te
veel
enz
ja
hela
150. TOOLS
!
ZELF
ONTWIKKELEN
OF
UITBESTEDEN?
AANDACHTSPUNTEN
• GOEDKOPER
Maar
vergt
veel
=jd
en
kennis
• SUPPORT
Meestal
geen
ondersteuning
• PROFESSIONEEL
Kennis
en
kunde
aanwezig
• SUPPORT
Volledige
ondersteuning
• ONDERNEMEN
Hou
u
bezig
waar
u
goed
in
bent…
ondernemen!
151.
DESIGN
/
OPMAAK
Mooie uitstraling zorgt voor sterke communicaFe
161. BETAALMETHODES
BETAAL
MOGELIJKHEDEN
Compleet
aanbod
aan
betaalmiddelen
(Bankcontact,
Paypal,
Kredietkaarten)
VERSCHILLENDE
TARIEVEN
Voor
ieder
bedrijf/product
andere
mogelijkheden
en
tarieven
Betaal
Providers
162. DANK
U
Erik
Proost
erik.proost@zibbra.com
+32
3
535
55
55
hqp://www.zibbra.com
191. 5
Solve
your
eCommerce
challenges
with
an
integrated
solu>on
192. delivery
solu=ons
web
services
B2B/B2C
fulfillment
Integrated
partner
193. USA
CHINA
EU
Our
Customers
are
Retailers,
E-‐tailers,
Fulfilment
Operators,
Brands
and
Market
Places
in
BeNeLux,
EU,
China
and
USA
Footprint
in
Belgium,
China
and
USA
(later
in
2016)
ONE
INTEGRATION
–
ONE
LABEL
195. Select
your
specific
‘blend’
of
services
WEBSHOP
DELIVERY
FULFILLMENT
§ Zibbra
plavorm:
fully
integrated
with
SprintPack
§ Or
Integra=on
with:
Magento,
Prestashop,
SEOshop
§ Warehousing
by
SprintPack
Logis=cs
or
in
your
own
warehouse
§ Fully
managed
by
SprintPack
§ Return
solu=on
All
our
services
are
modular
and
according
to
your
needs
you
select
the
best
op>on
for
your
business
196. MOBILE
SALES
FINANCIAL
CRM
REPORTING
WEBSHOP
PAYMENT
§ Easy
to
use
webshop
plaoorm
§ Customized
design
by
your
marketer
or
Zibbra
§ Responsive
templates
§ Payment
&
delivery
op>ons
§ Backoffice
integra>on
(op>onal)
§ Integra>on
with
marketplaces
Shopping
plaoorm
197. Fulfilment
PACKAGING
FULFILMENT
STOCK
MGMT
§ Warehousing
§ Order
acceptance
>ll
6PM
for
next
day
delivery
§ Order
picking
§ Packaging
§ Print
&
put
address
label
on
box
§ Hand
over
to
distributor
§ T&T
message
to
consumer
§ FAVV
cer>fied
198. WMS
Warehouse Management system
Inventory management
Stock visibility
TMS
Transport Management system
Label generation
Track & Trace
Order Processing Options
§ Excel files per emai
§ Remote based applications
§ Order input / status interface
§ Bol.com integration available
Warehouse Management Options
§ Batch & multi order picking, order consolidation, back order
functionality
§ Value added: gift packaging, on demand giftcard printing,
customized delivery note , personalized labels, brand specific
packaging
Transport Management Options
§ Final mile label option
§ Email messaging
§ Track & Trace functionalities
OEM
Order Entry Module
Order management
Local Stock Management
Financial Management
Fulfilment
IT
modules
199. Distribu>on
DELIVERY
TRACK
&
TRACE
HAPPY
CUSTOMER
§ Delivery
op>ons
§ Home
Delivery
Tracked
§ Home
Delivery
Untracked
§ PUDO
§ Worldwide
delivery
§ Specific
UK
and
CHINA
solu>ons
§ Daily
departures
200. Distribu>on
network
across
+200
countries
SPRINTPACK
DELIVERY
PARTNERS
SPRINTPACK
PICK-‐UP
PARTNERS
BENELUX
REST
OF
WORLD
(SELECTION)
201. Our
goal:
a
happy
customer!
§ Seamless
delivery
§ LeXerbox
§ Home
§ Pick-‐up
point
§ Customer
service
§ Easy
return
process
Returns
HAPPY
CUSTOMER
203. § SprintPack
selected
to
pick-‐up
goods
from
their
DC
in
Nivelles
and
deliver
goods
ordered
on
the
Kiehl’s
webshop
in
Benelux
in
24h
DELIVERY
HAPPY
CUSTOMER
204. § SprintPack
organises
fulfilment
and
delivery
for
all
webshop
sales
from
Belgian
consumers
§ Tailor-‐made
packing
in
special
boxes
with
filling
and
thank
you
card
DELIVERY
FULFILMENT
HAPPY
CUSTOMER
205. § SprintPack
organises
fulfilment
and
delivery
for
all
webshop
sales
from
Belgian
consumers
§ Tailor-‐made
packing
of
biscuit
types
in
special
packaging
DELIVERY
FULFILMENT
HAPPY
CUSTOMER
206. § SprintPack
selected
to
organise
the
fulfilment
and
distribu>on
for
the
UK
and
US
webshops
§ SprintPack
will
set
up
opera>ons
in
Miami
for
the
US
market
§ Temperature
controlled
fulfilment
and
shipping
DELIVERY
FULFILMENT
HAPPY
CUSTOMER
207. § SprintPack
organises
fulfilment
and
delivery
for
all
webshop
sales
from
Belgian
consumers
§ Special
packaging
for
large
variety
of
design
products:
books,
clothing,
carpets,
furniture,
…
DELIVERY
FULFILMENT
HAPPY
CUSTOMER
208. § SprintPack
selected
to
organise
fulfilment
and
delivery
of:
§ Sergio
Herman
books
§ The
Jane
merchandising
§ Strandhotel
merchandising
DELIVERY
FULFILMENT
HAPPY
CUSTOMER
209. DELIVERY
FULFILMENT
HAPPY
CUSTOMER
§ SprintPack
selected
to
organise
fulfilment
and
delivery
of
Pernod
boXles,
glasses
and
merchandising
§ Parcels
and
heavy
weight
items
like
parasols
(65kg)
210. DELIVERY
FULFILMENT
HAPPY
CUSTOMER
§ SprintPack
organises
fulfilment
and
delivery
to
all
pubs
in
Belgium
of
glassware
and
merchandising
(B2B)
§ SprintPack
organises
fulfilment
and
delivery
for
all
webshop
sales
from
Belgian
consumers
(B2C)
211. DELIVERY
FULFILMENT
HAPPY
CUSTOMER
WEB
SHOP
PAYMENT
-‐
ADMIN
§ Duval
Union,
Zibbra
ans
SprintPack
selected
to
develop
web
shop
and
organise
fulfilment,
delivery
&
payment
§ Subscrip=on
model
of
coffee
machines
and
pads
MARKETING
212. DELIVERY
FULFILMENT
HAPPY
CUSTOMER
§ SprintPack
selected
to
organise
fulfilment
and
delivery
of
Kids
with
Flair
products,
mainly
clothes
for
children
§ Customer
journey:
25
days
between
formal
approval
and
kick-‐off,
including
transfer
to
SEOshop
plaoorm
213. DELIVERY
FULFILMENT
HAPPY
CUSTOMER
WEB
SHOP
PAYMENT
-‐
ADMIN
§ SprintPack
selected
to
develop
web
shop
and
organise
fulfilment,
delivery
§ Go
to
market
in
October
to
support
retail
offer
§ Shops
in
Antwerp,
Amsterdam,
Hong
Kong
(scheduled)
215. 1
E-‐Commerce
is
catching
up
in
Belgium,
many
new
ini>a>ves
are
launched
and
s>ll
a
lot
of
growth
poten>al,
but
…
2
3
E-‐Commerce
is
complex
and
many
ini>a>ves
fail
due
to
lack
of
knowledge,
integra>on
and
focus
There
is
a
need
for
fully
integrated
solu>ons
to
allow
the
webshop
to
focus
on
sales
only
216. Thank
you
for
your
aXen>on
Peter
Somers
peter.somers@sprintpack.be
Mobile:
+
32
475
46
35
24
217. E-‐Commerce
van
A
–
Z
09h00
Welkom
Peter
Somers
09h05
Trends
en
evolu>e
E-‐Commerce
Greet
Dekocker
09h25
E-‐Marke>ng
Carole
Lamarque
09h45
BTW
en
E-‐Commerce
Gladys
Cristaensen
10h05
Juridische
aspecten
E-‐Commerce
Tim
Fransen
10h25
IT
&
webshops
Eric
Proost
10h45
E-‐Commerce
logis>ek
Peter
Somers
11h05
Vragen
&
Antwoorden
11h20
Rondleiding
e-‐fulfilment
Peter
Somers
12h00
Koffie
&
napraten