Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PERSONAL BRANDING FOR WOMEN

3,207 views

Published on

The term branding is relegated to companies, however today almost every individual has a personal brand. Start thinking of yourself as a brand, to be a better leader, to be a better employer brand, to celebrate your accomplishments.

Published in: Marketing
  • Login to see the comments

PERSONAL BRANDING FOR WOMEN

  1. 1. PERSONAL BRANDING Carole Lamarque MOVIE: THE SKY IS THE LIMIT
  2. 2. THERE ARE TOO MANY WOMEN WORRYING ABOUT THEMSELVES.
  3. 3. TODAY WE SEE WOMEN running for president taking a bravestands on the refugee issue leading multi billion dollar companies breaking world records making world changing impact
  4. 4. WITH SO MANY WOMEN DOING GREAT THINGS YOU WOULD THINK COMPANIES COULD FIND SOMETHINGTO TALK ABOUT OTHER THAN YOUR WEAKNESSES. ‘ ’
  5. 5. WHY DO SO MANY THINK THAT TO EMPOWER WOMEN THEY NEED TO FOCUS ON THEIR VULNERABILITIES?THIS IS A TREND THAT NEEDS TO END!
  6. 6. IT IS TIME FOR WOMEN TO STOP TRYINGTO ‘FIX’ WOMEN … AND INSTEADGET BEHIND THEIR PROGRESS & STRENGTHS.
  7. 7. PROGRESS IS HAPPENING OVER 50% OFMANAGERS ARE WOMEN THESE DAYS. Riseofwomen ted talk
  8. 8. IN CHINA, PRIVATE ENTREPRENEURSHIP IS RISING WITH WOMEN, FASTER THAN MEN. Rise of women ted talk PROGRESS IS HAPPENING
  9. 9. PROGRESS IS HAPPENING IN 1998 ONLY 2 WOMEN WERE CEO’S OF FORTUNE500 COMPANIES, IN 2015 THAT NUMBER HAS RISEN TO 27 CEO’S. Fortune magazine, sept 15, 2015
  10. 10. “FEMALE FOUNDERSON UPWARD TREND ... IN 2009, 9.5% STARTUPS HAD AT LEAST ONE WOMAN FOUNDER.BY 2014 THAT RATE HAS DOUBLED TO 18%” TechCrunch, may 2015 PROGRESS IS HAPPENING
  11. 11. PROGRESS IS HAPPENING BELGIAN LAW PRESCRIBES THAT BY 2017 EVERY STOCKMARKET LISTED COMPANY MUST HAVE A BOARD THAT CONSISTSOF AT LEAST 1/3 WOMEN
  12. 12. “WOMEN RATED BETTER THAN MEN ON 12 OUT OF 16 LEADERSHIP COMPETENCIES... NYTIMES PROGRESS IS HAPPENING
  13. 13. WOMEN ARE IMPORTANT TO THE HEALTH, THE ECONOMIC SUCCESSAND THE SOCIAL STABILITY OF THE WORLD AT LARGE
  14. 14. WHAT CAN A PERSONAL BRAND DO FOR YOU AND WHAT’S THE BEST WAY TO START BUILDING ONE? SHOW: MAD MEN
  15. 15. Here’s the thing… Personal Brand. Those words imply that people need to adopt identities that are artificial and plastic and packaged.
  16. 16. When what actually works is Authenticity BIO: ADAM DRIVER
  17. 17. One of the fabulous things I’ve enjoyed about my career is collaborating with so many different leaders. And without exception the successful ones have always been comfortable in their own skin.
  18. 18. RESILIENCE the ability to hang in there when things are difficult is critical in a career, and if you’re spending every hour of the day pretending to be someone you’re not, you’ll be exhausted and won’t have the energy needed to face your real work.
  19. 19. On the flip side, if you’re genuinely excited about what you’re doing, and have that light in your eyes, it will attract other people to you, and motivate them.
  20. 20. HOW DOES THE RECOMMENDATION TO “BE YOURSELF” HOLD TRUE IF YOU’RE NOT CERTAIN YOU’LL BE EFFECTIVE? MOVIE: THE ARTIST
  21. 21. Expressing a point of view is always legitimate, and if you’re doing it because you’re genuinely passionate about a topic, I don’t think anyone will have a problem with that.
  22. 22. HOW WOULD YOU ADVISE PEOPLE WHO ARE NERVOUS ABOUT PUTTING THEMSELVES OUT THERE AND MAKING MISTAKES? MOVIE: SABOTAGE
  23. 23. “Carole, what do you think they’re going to do to you? Take away your children?” Regardless of the situation, if you’re really valuable and you do a great job, you’re not going to get killed. Take a chance. Just speak your mind. There’s no bad outcome.
  24. 24. DOES A PERSONAL BRAND HAVE TO CHANGE AS YOU BECOME MORE SENIOR? MOVIE: PROMO PICTURE, MOVIE UNKNOWN
  25. 25. There’s a common misperception that you have to take on a new persona when you enter the leadership ranks: to become more restrained, intellectual, cerebral.
  26. 26. Whatever humility or generosity or warmth made me successful early in my career, I tried to keep when I evolved and become senior executive and entrepreneur.
  27. 27. YOUR PERSONAL BRAND NEEDS TO BE … MOVIE: TARZAN
  28. 28. YOUR PERSONAL BRAND NEEDS TO BE Compelling to your audience Well-knownAuthentic Consistent
  29. 29. MOVIE: TARZAN UNDERSTAND TRIGGERS Weak brands focus solely on intellectual arguments. Strong brandstap into emotions the subject you need to master is psychology. Become a student of it
  30. 30. SO WHAT DO YOU NEED TO DO TO MAKE IT HAPPEN? HERE ARE SOME IDEAS.
  31. 31. WHAT IS PERSONAL BRANDING? TELLS YOUR AUDIENCE 3 THINGS • Who you are. • What you do. • What makes you different; or how you create value for others.
  32. 32. INCREASED CREDIBILITY WHY IT’S IMPORTANT. MORE OF THE RIGHT KIND OF CLIENTS INCREASED EARNING POTENTIAL CONSISTENT FLOW OF BUSINESS DRAWS BENEFICIAL PEOPLE “TOP-OF-MIND” STATUS LEADERSHIP ROLE ADDED PERCEIVED VALUE ASSOCIATIONWITH A TREND ENHANCED PRESTIGE
  33. 33. HOW DO YOU USE IT TO INTRODUCE YOURSELF VERBALLY, VISUALLY, AND IN WRITING. TO CREATE AN AURAABOUT WHAT YOU DO AND HOW YOU DO IT. TO DEMONSTRATE TO OTHERS ABOUT YOUR BELIEFS, VALUES, AND ABILITIES. TO CHANGE/ CLARIFY/CREA TE PERCEPTIONS. TO INFLUENCE 1 2 3 4 5
  34. 34. Rethink the way you view your career. Ask yourself: What do I do that brings value? What I am most proud of? MOVIE: THE GREAT DICTATOR
  35. 35. Authenticity Anything other than the real you won’t do. Discover exactly what makes you fascinating. Build your brand on your true strengths. MOVIE: VERTIGO
  36. 36. Reassess your loyalties. Put loyalty to yourself first. Then be loyal to your team, your project, your customers, and your company. MOVIE: THE GODFATHER
  37. 37. Make yourself visible. Build your profile internally and externally. Ways to do this includes networking, signing up for high-profile projects, showcasing your skills in presentations or workshops, writing for internal or external publications, volunteering for committees or panel discussions at a conference. MOVIE: THE INVISIBLE MAN
  38. 38. Be consistent. Ensure that your message is consistent. If it is erratic, it will undermine your efforts. MOVIE: SINGING IN THE RAIN
  39. 39. Balance substance with style. Don’t forget that the way you do things is often as important as what you do. Do you look the part? MOVIE: THE SWING TIME
  40. 40. Build and manage your marketingnetwork. Your friends, colleagues, clients and customers are an important marketing vehicle for your brand. What is said about you will determine the value of your brand. KATHRINE SWITZER
  41. 41. Seek feedback It’s critical to keep checking the value of your brand. This can be done by formal methods such as 360 feedback or informally, by asking people around you for feedback. MOVIE: UNKNOWN
  42. 42. Reassess Keep checking what motivates you. What’s your personal definition of success? Write yourself a personal statement about why you work and check it regularly. MOVIE: DOUBLE INDEMNITY
  43. 43. OF PEOPLE ONLY LOOK AT THE FIRST PAGE OF GOOGLE RESULTS 94%
  44. 44. NAMES ARE SEARCHED IN GOOGLE EVERY DAY 1 BILLION
  45. 45. WAYS TO BUILD YOUR PERSONAL BRAND 10
  46. 46. 1. DEFINE YOUR BRAND MOVIE: CAREFREE
  47. 47. BRANDING IS ABOUT YOU • A strong personal brand is not about how long you’ve been building it, but how well you’ve been doing it. Like a great pair of shoes, it must: • Make you feel powerful and happy • Fit • Feel good • Tell a story
  48. 48. YOUR CHECKLIST o Mission o Elevator Pitch o Niche Market o Competition o Profiles (social and other) o Content Strategy o Graphics Brand o Personality o Tagline
  49. 49. GRAPHIC DESIGN Everything you create should be presented with class and continuity. Develop a tasty logo, color palette and design standards that reflect well on your brand See : www.duvalunionconsulting.com
  50. 50. WHY EMPLOYERS SHOULD CARE Strong personal brands add value to corporate brands! EMPLOYER PUBLICITY & VISIBILITY BUILD ORGANIZATIONALCREDIBILITY INCREASED ENGAGEMENT LEVELS EXPANDS INFLUENCE HUMAN CONNECTION TO THE ORGANIZATION HALO EFFECT
  51. 51. 2. HAVE A SPECIALTY MOVIE: SPACE INVADERS
  52. 52. 2. HAVE A SPECIALTY Specializing in a skill that is relevant to your field and being vocal about that! will help you stand out in the crowd.Companies call this a point of differentiation. Consider how your brand (in this case, you) is different from everyone else “on the market”. Why should people choose you over everyone else?
  53. 53. 3. WRITE YOUR BIO MOVIE: BRAZIL
  54. 54. 3. WRITE YOUR BIO Carole Lamarque Founding Partner, Duval Union Consulting - Go-to-Market expert with a long track record in opening new, disruptive markets (Telenet Yelo), target new segments, launching innovations and new technologies (Energy/Electrabel, Telecom/Belgacom, Retail/Zalando),sharing knowledgewith her clients. - StrategicMarketing expert with Digital media atthe center of the Integrated Marketing Plan,with InfluencerMarketing as a key success factor for new and installed markets. - We sharpen and transformyourmarketing plans,implement new trends and create yourunfairadvantage.Wethink and strive like business owners, so we are commited to results. - Proudly partof the VRT Expert Data base and StraffeMcommunity LinkedIn : https://www.linkedin.com/in/carolelamarque Twitter : https://twitter.com/caroberry
  55. 55. TAGLINE Think of it like a signature. It should be sticky, meaning stating it unexpectedly so it’s memorable. Marketing pro with an eye for Innovation. – Carole Lamarque I help people to transform their businesses, their careers, and their lives. – John Purkiss “I’m Robin Fisher Roffer… I reinvent brands and reignite professionals.” I help people to clear their head trash and find their mojo. And, once they’ve found their mojo I help them to set it on fire! – Alexia Leachman
  56. 56. KEYWORDS When surfers go a-Googling, which words will lead them to you? Build a short list of the most relevant keywords and use them often See : www.duvalunionconsulting.com
  57. 57. 4. CREATE A BLOG OR PERSONAL WEBSITE MOVIE: PAN
  58. 58. BLOG An insightful website is the engine of your personal brand. Your blog is the fuel. You need to start a blog, and once you do, there’s no stopping See : www.duvalunionconsulting.com
  59. 59. 4. CREATE A BLOG OR PERSONAL WEBSITE See : www.duvalunionconsulting.com
  60. 60. 5. USE LINKEDIN MOVIE: METROPOLIS
  61. 61. REGULAR POSTS Links generateabout 50 % more clicks on your content. It makes userscurious and works rewarding. • Don’t make them too complicated • Make it relevant A strong visualsaysmore than1000 words ever will, dare to say less and show more. It eventually generates 98 % more reactions. Moving visualscan boost your amount of shares with 75 %. It works more appealing thana textual post,if relevant of course. • Don’t show “movies”, show “trailers”
  62. 62. 6. BUILD YOUR COMMUNICATION SKILLS MOVIE: HIS GIRL FRIDAY
  63. 63. 6. BUILD YOUR COMMUNICATION SKILLS
  64. 64. 9. SAY NO MOVIE: TEENAGERS
  65. 65. 9. SAY NO Now that you have your personal brand in place, protect it. Say no to opportunities, projects, freelance work, or social media posts that are not aligned with your brand.
  66. 66. 10. DO GOOD WORK & LIVE YOUR VALUES MOVIE: SILK STOCKINGS
  67. 67. 10. DO GOOD WORK & LIVE YOUR VALUES Your work and actions speak volumes about your personal brand and you, as an individual. You can say you hold certain values, but your actions, your experience, and your words have to embody them.
  68. 68. 5 QUESTIONS QUESTION #1 : What are your goals? QUESTION #2 : What do you value? QUESTION #3 : What are you passionate about? QUESTION #4 : What motivates you? QUESTION #5 : What makes you remarkable?
  69. 69. 5 STEPS STEP #1 : Take Inventory STEP #2 : Develop a (Brand)Plan STEP #3 : Craft Your Identity STEP #4 : Choose the Right Tools & Channels STEP #5 : Measure & Repeat
  70. 70. 5 RULES RULE #1 : Be Diligent RULE #2 : Be Consistent RULE #3 : Be Relevant RULE #4 : Be Interesting RULE #5 : Be Yourself
  71. 71. WOMEN NEED TO UNDERSTAND THE IMPORTANCE OF WORKING IN TEAM. WOMEN NEED TO HELP EACH OTHER.
  72. 72. WOMEN CAN’T AFFORDTO BE THE LAST TO GRASP THIS
  73. 73. IT’S KIND OF COOL TO BE A WOMAN THESE DAYS.
  74. 74. “2016 WILL BE THE YEAR IN WHICH THE FORCESOF ENTREPRENEURIALISMAND WOMENISM CONVERGE.
  75. 75. DON’T PREY ON YOUR WEAKNESSES KNOW WE ARE NOT A SPECIAL INTEREST GROUP AND NEVER,EVER FEEL SORRY FOR YOURSELF
  76. 76. CELEBRATE WHAT YOU HAVE ACHIEVED HIGHTLIGHT THE STRENGTHS OF OTHER EVERYDAY LADY’S TRY TO WORK AS A TEAM
  77. 77. CAROLE LAMARQUE carole.lamarque@duvalunion.com +32 478 33 7000 @caroberry FOLLOW ME ONTWITTER MOVIE: THE BAND WAGON

×