some background and techniques for brainstorming activities

2. Functionality chokes creativity Creativity skills functionality

3. In 90% of the cases It is about enthusiasm , and not about creativity.

5. Rational Rational Incubation Wall ldea Creative process

6. About incubation… I am just a copier, an impostor. I wait, I read magazines. After a while my brain sends me a product… I am my brain’s publisher Philippe Starck

8. What does the sign say?

11. What do you see?

13. Dare to let go unblock Re-connect Re-imagine Rational analyses Original Solution

14. Order Chaos creativity Force to fit Creativity Techniques From order to chaos and back to order - Blockade 4

23. Name the colors not the words – Blockade 6 Yellow Blue Orange Black Red Green Purple Yellow Red Orange Green Black Blue Red Purple Green Blue Orange

25. Vers Geld Flower association and Chain association Fresh Young Naive No fear MSN Broke Peer pressure Fresh Young Fridge Kitchen House Street

32. Order Chaos creativity Force to fit Creativity Techniques From order to chaos and back to order

33. More Connect the dots with 4 straight lines

35. If we had a thick pencil, we could join the dots with just three lines. Why stop at three lines? Why not take a very thick pencil and do the job with just one line? Even with a thinner pencil, we could still make do with three lines by folding the paper so that the dots were closer to each other. If we laid the paper on the ground, we could draw one very long line which encircles the Earth three times, joining one row of dots each time. And if that sounds a bit far-fetched, we could do the same thing by rolling the paper into a cylinder.

36. Yet another solution is to fold the paper in three, so the rows of dots all line up, and fold it again and poke the pencil through! In mathematical terms, parallel lines are sometimes considered to "join" at infinity, so here's a solution that uses just three lines! This solution uses five lines, but the rules said we were only allowed four! In this case, we're questioning the assumption that we have to follow the rules! We could tear the paper in pieces and line the individual strips of dots up. Or let somebody else draw that fourth line. Tie two pencils together and use them to draw the lines.

37. Now you might say that some of these "solutions" are outlandish, unfair and not within the spirit of the problem. And you would be right. In many situations, it's just not practical to do things like circling the Earth with a red pen, or it's not allowed to do things like breaking the rules. In these situations, you might be forced to live with certain constraints and assumptions. The point here is to encourage you to look for false assumptions and artificial constraints, and eliminate them.

42. 2. An example of MATEC Young Jumping School Study Driving license Free Horse Books Money Accident Celebrate Grass Writer Rich Insurance Party Green Word Hilton Fee Cake Army PC Minibar Flat You can also use a dictionary to choose random words Problem: Keep our young customers happy

49. 3. Idea selection: Scoring

50. 3. Scoring Diamond Proof On Wow On Core Competence On Consumer On Market potential Off Competitor

51. 3. Idea Selection: visualizing in a Now/Wow/How-matrix Low High Easy Difficult Originality Feasablity NOW WOW HOW

52. Vers Geld 3. Idea selection: visualizing in a Consultants matrix Low High Low High Criterium B Criterium A Feasability Attractiveness Customer Satisfaction Profit Potential Risk Effort Feeling

53. 3. Idea selection: Score by heart Everybody chooses their favorite idea The most radical ideas can only be judged bij the heart because there is not enough information for the head

56. Why innovation ? Explosive growth in Information Technology and its appliances Increasing number of competitors and more aggressive Financial markets are volatile Critical customers with changing needs

57. Why Venturing ? Creativity is thinking up new things. Innovation is doing new things. Venturing is earning money with it all. Free translation to Theodore Levitt

61. Inventions Bron: Business Week

62. Inventions Bron: Inventables

63. Trends from around…. Minipreneurs Curated Consumption Massclusivity No Frill Chic Online Oxygen Infolust

64. Trends from around…. Branded Brands Customer Made Innovative pop-up brand spaces

65. De Thermometer    10.30 9.00 12.00 17.00

68. Crea plaatjes

69. Avoiding loss