Angel hack presentation

BRAND YOU
STANDOUT
Creating your propriety knowledge kit
www.carolinebalinska.com

If you have a new
product/service/concept
or you want people to
notice you then this is
for you

I rescue entrepreneurs from overwhelm
By creating their marketing & business strategy.

• 15 years of marketing and business
ownership experience
• A very powerful combination that helps me
leverage my client’s potential
• I specialise in lead generation by creating savvy
automated sales funnels and outstanding sales pages
• I host a monthly marketing meetup for people
like you

I believe the key to success is

Who is your audience?
5 things to remember when promoting yourself
The What, Why & How
Where to promote yourself & your product
Your Proprietary Knowledge Kit

the end user
joint venture partner
a company
an investor
Who is your audience

Talk to 1 person
Otherwise you are diluting your story

Do what you love
Make it work for you
Do what you stand for

What are my biggest strengths?

What makes me unique?

People will ask you…
Why, How & What

Why should I care?
How will this improve my life?
What must I do?
tell them the benefits
give them a call to action
tell them the features

Your forums/networks- Use a signature
Retargeting - get people remembering you
Network events
Social media
Media - Offer to write for bloggers and magazines
Joint Ventures
Kickstarter campaign
Where to promote yourself &your product

You will be given access to these
slides and the template at the end

Please ask questions at the end
or feel free to send me an email

What is a
Propriety Knowledge Kit?
It tells the story of everything
that makes your
business/product/service/idea
what it is.www.carolinebalinska.com

STORIES SELL
FACTS TELL

Have a story to sell YOU and your business
Be ready for anything and any question

Where you can use itKickstarter
Landing pages
Emails
Opt-in banners
Advertising
Blog posts
Articles
Info documents
Videos
Social media
PR
Brochures
ANYWHERE YOU
NEED
CONTENT…..

**FIRST**
Know your target market

**SECOND**
Know your why
Why do you do what you do.
Write it as 1-2 sentences and as a longer 2-3 paragraph.

THIS IS
GOING TO
BE A GAMEwww.carolinebalinska.com

Determine 10 “need to knows” about
your service/offer
What are 10 questions your clients ask/need to know to understand
or master what you are offering/selling (This list can be longer than 10)
App
1. Who is this App
for?
2. How to download
it?
3. What is the best
feature of the app?
Service
1.What services does
2.How to know if this
is right for me?
3.How much is this
service?
Kickstarter
1.Who will promote
themselves
2.What they need to
do before setting
3.How much does it
cost to use?

NEED TO KNOWS
1
2
3
4
5
6
7
8
9
10
YOUR WHY

Complete the following for each “Need To Know”
A paragraph – Explain in 1 paragraph what you mean, offer or
teach
EG: KICKSTARTER
NTK= Who can promote themselves using kickstarter
This is designed for any person or business with an idea or concept
that needs funding to get started.

QUOTE AND/OR DATA
NEED TO KNOW
SHORT PARAGRAPH
5-10 KEY BULLET
POINTS EXPLAINING
YOUR PARAGRAPH
3 HEADLINE IDEAS
3-5 KEYWORD PHRASES
“STAGES/STEPS” HEADLINE FOR
THE PROCESS
CREATE “STAGES/STEPS” FOR
THE PROCESS
INCLUDE CASE STUDIE, TESTIMONIAL OR AN EXPERIENCE
IMAGE, MINDMAP, VIDEO,
CHART, GRAPH, INFOGRAPHIC

5-10 key bullet points explaining your paragraph.
Don’t bother with full sentences. Highlight facts, statistics,
learning's, phrases, logical and emotional triggers. Think of
questions you are asked by customers or people asking about what
you do.
EG:
• Easy to set up
• No upfront cost
• xx% of people are looking for funding
• xx% of people want to fund a new idea
• Helping those ideas from concept to creation

3 headline ideas
From what you have written jot down 3 ideas you may use for a
blog or any other content.
EG:
• Kickstart your concept
• Need funding? Get funding
• Your concept can now be a reality

5-10 keywords phrases relating to this “Need To Know”
EG:
• crowd funding
• raise money
• business startup
• tech startup
• fund my idea

Create “stages/steps” headline
Anything can be broken down into steps/stages.
What steps does a person need to implement, take, learn to this NTK
Words that can be used are:
Secrets
Laws
Things
Rules
Mistakes
Questions
Elements
Keys
Steps
Habits
Reasons
Ways
EG:
• 7 Secrets to get the money you always need
• 3 Mistakes made by startups
• 4 Laws every startup must follow
• 2 Elements to the perfect investment portfolio
• 5 Things you should know about raising money

Create “stages/steps” for the process
EG:
3 Mistakes made by startups
Mistake #1 -
Mistake #2 -
Mistake #3 -

Include case studies, testimonials or an experience
about this NTK.
If you don’t have a case study or testimonial then tell a story.
People love stories, give details about a situation, don’t lie, but it
can even be someone else’s story if told right.

Create images, mindmaps, video, charts, graphs, infographics
for each NTK.
People love visual representations. This will help tell the story.

Use quotes & data for each NTK
Google this. This will help tell the story.

carolinebalinska.com/angelhack
PDF of slides
Access to google doc template
JOIN ME AT
meetup.com/I-Love-Marketing-Barcelona/

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Angel hack presentation