Slides from the Atlanta SEO Meetup on April 2, 2019
Is voice the next frontier?
Publishing an Alexa Skill for your company could become as ubiquitous as having a website.
Amazon has spent millions in people and resources to sell and put an Amazon Alexa in every household in the US.
https://www.emarketer.com/Article/Alexa-Say-What-Voice-Enabled-Speaker-Usage-Grow-Nearly-130-This-Year/1015812
This year, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year.
Amazon’s Echo speaker will have 70.6% of users. Meanwhile, Google Home will trail far behind with just 23.8% of the market.
https://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459
In fact, ComScore says that by 2020, 50 per cent of all searches will be voice searches.
https://www.wordstream.com/blog/ws/2018/04/10/voice-search-statistics-2018
3. 13% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022.
How to get started:
How to get your AWS hosting for free: https://developer.amazon.com/alexa-skills-kit/alexa-aws-credits
Testing
https://echosim.io/welcome
Blueprints are a way for users to create Alexa Skills without coding. Users simply select from a menu of templates ranging from Q&A, quizzes, or a flash briefing, fill out the information, and voilà, create a skill without coding.
http://alexa.design/guide
http://alexa.design/docs
https://www.twitch.tv/amazonalexa
http://Alexa.design/slides
https://github.com/alexa
https://www.youtube.com/channel/UCbx0SPpWT6yB7_yY_ik7pmg
2024 WTF - what's working in mobile user acquisition
The Next Frontier: Amazon Alexa - April 2, 2019
1. AGENDA
• Introductions
• Is VOICE the next Frontier?
• What about Google Home?
• Voice Search
• What can I do?
• Where can I start?
2.
3. CAROLINE DUNN
• Georgia Tech – Electrical
Engineering
• MBA in Marketing
• First 1,000 Amazon Alexa
Developers
• YouTube Creator – 16K+ Subs
• Featured Twice on the front page of
Amazon’s Alexa Store
5. • 430 Entries
• 10 Finalists
• Of the 10 Finalists, I am the
only:
• Female
• Fitness related
• South East USA
• $150K in prizes / $20K for
winner
• Why? Get developers to Beta
7. WHAT IS AN ALEXA SKILL?
• Similar to an app on your
smartphone
• User must “open” or “launch”
selected skill
• Free and Freemium models
• News, games, entertainment,
information
• Adds function and content to
your Alexa
11. VOICE SEARCH?
• Who has cracked the Google Search
Algorithm?
• Amazon and Google are experts with
their search algorithms
• Algorithm changes constantly
12. VOICE SEARCH EXAMPLES
Alexa Google Home
Who is Jeff Bezos? Wikipedia Wikipedia
Find an ice cream shop /
real estate agent
Yelp Google Maps
How do I cook an egg Kitchen Stories Google search
What is Lenovo? Wikipedia Wikipedia
What is Park Mobile? I don’t know that one Google
Brush my teeth Recommend Chompers Skill Pandora song
Domino’s pizza Yelp search or recommend
Skill
Google Maps
13. QUESTIONS TO ASK
YOURSELF
• Are people searching for your
business by name on a voice
device?
• Are you the top SEO result in
Google or Yelp?
• Are you using best practices
in your SEO strategy today?
What can
YOU DO to
be present
on Alexa?
19. HOW TO LEARN FOR FREE
Please take a picture of this slide
• Where to Start: alexa.design/start
• How to Design for Alexa: alexa.design/guide
• Technical Documentation: alexa.design/docs
• Webinars: www.twitch.tv/amazonalexa
• GitHub: github.com/alexa
• My Blog: alexadevgroup.com/blog
• Today’s Slides: https://www.linkedin.com/in/carolinedunn/
3. 13% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022.
4. There will be an estimated 21.4 million smart speakers in the US by 2020, per Activate.
5. The voice recognition market will be a $601 million industry by 2019, per Technavio.
6. One-in-six Americans (16%) own a voice activated smart-speaker, per Edison Research and NPR.