• PESTLE analysis by Alison O’Hara, Chief Executive ANE. PESTLE is an analysis of the external macro environment (big picture) in which a business operates. Alison will explore the political, economic, social, technological, legal and environmental factors affecting the cultural sector now and in the near future.
15. “‘Edge to centre’ – moving people from the edge of activity to centre stage”
16. Liverpool abandoned its Big Society pilot project as the cuts have hit voluntary groups who were to take over some of the services under the programme
17. Voluntary sector faces estimated £1.14bn cut in local government grants this year4 The Big Society Tyneside Cinema. Image: Ronnie Hackston
42. Economic Great Street Games part of Great North Run Cultural Programme and Juice – Newcastle Gateshead’s festival for children and young people 2009. Image: NorthNews 8
48. Business investment in the arts and heritage at its lowest point since 2004 (falling by 12% last year to £144m from an all-time high of £172m in 2006/7).
68. Those donating a sum such as £20 will be able to join in discussions between the artist and curator and those contributing £100 can have a say in the creative process by asking questions and making suggestionsmima 12
69.
70. In the last year the management team has developed a new organisation, Northamptonshire Arts Management Trust, to deliver finance, administration, sales, marketing, human resources, IT programming and management services for both Royal & Derngate and a new theatre, The Core that opened in November 201013
101. Actually need to know what is happening in consumers’ lives – tapping into social networks to find this out
102. Interflora launched a social media campaign in the UK designed to brighten up the lives of Twitter users by sending them flowers. As part of the campaign, Interflora monitors Twitter looking for users that it believes might need cheering up. Once found, the users are contacted by tweet and sent a bouquet of flowersRandom acts of kindness 21
110. Free, weekly, 5km timed runs, open to everyone, free, take place in pleasant parkland surroundings and encourage people of every ability to take part www.parkrun.comWellthy 22
133. Group members bought M&S shares and had planned to tackle the company’s CEO on the issue of the ‘tit-tax’ at the company’s AGM
134. Marks & Spencer launched full-page ads in national newspapers to apologise for its decision to add a £2 surcharge on the price of larger bras
135. The ad says that the company had decided to charge more on the basis that larger bras cost more to make, but admitted they were wrong “so as from 9 May the storm in a D cup is over”
136. M&S reduced the price of its larger bras by £2 and offered 25% off all bras for a two-week period (May 2009)29
137.
138. Trial community ‘book points’ and e-book readers will be piloted in Northumberland and County Durham – book clubs, book donations and informal book swapping
139. The two county councils joined forces on the Future Libraries Programme and their joint bid – Going Digital, Going Local – was one of 10 chosen from across the country as pilot schemes
140. Local people will be able to request books by phone or using the library online catalogue, email and text messaging will be heavily used by the library service to keep in touch with customers
141. The scheme will also assess the effectiveness of e-books in providing the reading needs of over-60s and low-income familiesNew approaches to location 30
149. Social Media 33 Editorial or marketing? Celebrity endorsement of products and companies on blogs Facebook promotions guidelines Like It and Land It
159. While 40% of consumers say they are willing to purchase green products, only 4% of consumers do when given a choice (Journal of Marketing September 2010)Eco superior Audience interaction with a water sculpture at The Alnwick Garden 36
164. 2011’s big event? ‘Temenos’ by Anish Kapoor and Cecil Balmond, the first of the ‘Tees Valley Giants’, the biggest public art project in the world. Image: Alan Jukes 38