Driving Business Performance Through Member Communications

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Connect with Caroline Kealey at Ingenium Communications: WEBSITE: http://www.ingeniumcommunications.com TWITTER: @CarolineKealey SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/

Business Education

DRIVING
BUSINESS PERFORMANCE
THROUGH MEMBER
COMMUNICATIONS

“THERE IS ONLY ONE WAY OUT
OF THIS MESS: OUTCOME-BASED
MEMBER BENEFITS”
- Sarah Sladek

MEMBER BENEFIT MATRIX
- ASAE, 2011
1
2
3
4
5
6
7
8
9
1 2 3 4 5 6 7 8 9
MOST SOME LESS
MOSTSOMELESS
Problem Solving
Emotional
Optimal
Position

VALUE
CONTENT
RELATIONSHIP
RETENTION/
RECRUITMENT
PROPOSITION

WWW.INGENIUMCOMMUNICATIONS.COM
@carolinekealey
caroline@ingeniumcommunications.com

Want to become a communications rock star? Get started
with the Results Map Handbook. Full of easy to use templates,
worksheets, samples and case studies covering the full spectrum
of communications, the Handbook is your ticket to stardom.
Get your copy today!
BE Strategic, add value,
do more with less.
info@resultsmap.com 613.729.1721 www.resultsmap.com
Learning Opportunities
Using tools and templates that are easily applied to your
day-to-day, our retreats and training workshops provide
common ground that can transform the strategic impact
of your communications team.
Find the workshop that’s right for you!Book
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1. DRIVING BUSINESS PERFORMANCE THROUGH MEMBER COMMUNICATIONS

4. 1 INDUSTRY CONTEXT

5. THE ENDOF MEMBERSHIP AS WE KNOW IT

7. COMMUNICATIONS PERFORMANCE

8. 2 THINKING ABOUT THE PRODUCT

9. WHAT IS YOUR CUSTOMER REALLYBUYING?

10. “THERE IS ONLY ONE WAY OUT OF THIS MESS: OUTCOME-BASED MEMBER BENEFITS” - Sarah Sladek

11. MEMBER BENEFIT MATRIX - ASAE, 2011 1 2 3 4 5 6 7 8 9 1 2 3 4 5 6 7 8 9 MOST SOME LESS MOSTSOMELESS Problem Solving Emotional Optimal Position

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13. 3 BUILDING RELATIONSHIPS & RELEVANCE

14.

15.

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17. 17 INFORMATION E O I O N M

18. VALUE CONTENT RELATIONSHIP RETENTION/ RECRUITMENT PROPOSITION

19. PLAN TO SUCCEED

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