From IABC Ottawa's October 18th Professional Development event.

1. Secrets of Success:
How to Build Award-Winning
Communications Plans
October 18, 2016
IABC Ottawa

2. 2

3. THE CHALLENGE
35

4. 4
Immeubles
Énergiseurs d’idées
Facilities
We power ideas
28

5. • Traditional organization
• Strong reliance on
legacy processes
• Budgetary pressures
• Client satisfaction
dropping
• Silos
• Mobile workforce
• Complex network of
key stakeholders
The message was clear…
Facilities had to find a way to do more
with less.

6. Improve client SATISFACTION
Deliver VALUE to the University
OUR FOCUS

7. WHAT WE DID
35

8. ü Research & consultation
ü Communications & Change Management Strategy using the
Results MapTM process
ü Capacity building programs for managers
ü Pulse Check & client satisfaction surveys
ü Rebranding the Service
ü Strategic counsel and coaching
ü Employee Engagement Campaign: We Power Ideas
AT A GLANCE

13. THE RESULTS

14. PRODUCTIVITY
$2.3M

17. EFFECTIVENESS RATINGS
Television
monitors with
Facilities
information
Email updates
Coffee with
Claudio
General
Assembly
Leadership
Sessions
Effective 38% 71% 47% 71% 40%
Not Effective 29% 12% 26% 12% 25%
N/A 33% 17% 26% 17% 36%
NEW EMPLOYEE COMMUNICATIONS TACTICS
Television monitors with
Facilities information
Email updates
Coffee with
Claudio
General Assembly
Leadership
Sessions
USAGE RATES 100%
CREATING AWARENESS OF THE POSITIVE
CHANGES AT FACILITIES

18. • 100% positive feedback from
employees on the poster
campaign
• Staff were honoured to be a
part of campaign
• “We Are Facilities” video
received 370 views (well beyond
174 employees), 100% positive
feedback (likes)
• Exam set-up video launched
April 28th with 2,383 views
and 100% positive feedback
(likes)

20. SUCCESS
3 CRITICAL
22
FACTORS

21. 21
VISIBLE
EXECUTIVE
SPONSORSHIP
THE SINGLE MOST IMPORTANT
CONTRIBUTOR TO SUCCESS IS…

23. 23
THE PROCESS OF
STRATEGIC COMMUNICATIONS
& CHANGE PLANNING
IS AS IMPORTANT AS THE
DOCUMENT

24. 24
ü CONVERSATION
ü COLLABORATION
ü COMMUNITY
CHANGE COMMUNICATIONS IS ABOUT
PROVIDING OPPORTUNITIES FOR
CREATING SHARED MEANING THROUGH:

25. www.resultsmap.com/IABCOttawa
25

26. 26

27. @carolinekealey
caroline@ingeniumcommunications.com
www.ingeniumcommunications.com
Institute for Strategic Communications & Change
www.resultsmap.com
Centre for Continuing Education
Centre de formation continue https://continue.uottawa.ca/en/stratcom-change