Information for municipal residential recycling programs

1. Carton Container Recycling
Information for Municipal Residential Recycling Programs
©November, 2012
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2. Carton Council of Canada Welcomes…
• Information-sharing
• Problem-solving
• Collaboration
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3. Who We Are
» The Carton Council of Canada (CCC) represents
the leading carton manufacturing companies in
Canada
» Our member companies manufacture and market
processing and packaging systems that are
convenient, safe and environmentally sound.
•
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4. How We Came To Be
Need Affiliates
The Carton Council of Canada was The Carton Council of Canada is a part of
established to advance sustainable the Carton Council of North America.
recycling solutions in Canada.
In France, carton manufactures belong to
Cartons are a valuable industry the Alliance Carton Nature (ACN).
commodity with multiple end markets,
including tissue and other value added Carton Manufacturers in other European
products. countries and the United Kingdom are a
part of The Alliance for Beverage Cartons
and the Environment (ACE).
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5. What We Endeavour To Achieve
Mission Vision Initial Goals
The Carton Council of Our vision is a world in Our goal is to work with the entire
Canada’s mission is to which every carton is recycling value chain to facilitate a
increase the recycled. sustainable infrastructure for carton
environmental recycling.
performance of food and
beverage cartons through • Work with processors to sort cartons
minimizing their life cycle into a separate grade
impacts, including • Facilitate strong North American end-
diverting them from markets for cartons while taking
landfills through increased advantage of existing export end
recycling. markets
• Create top-of-mind awareness
among consumers for carton
recycling
• Share our knowledge and industry
expertise with governments to
promote attainable waste diversion
goals.
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6. What Do We Mean by “Cartons?”
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7. For Consideration: Challenges and
Critical Success Factors
• What are the critical success factors for
successful diversion of carton containers in
blue box recycling programs?
• What are/have been key barriers and
challenges to optimize carton container
recycling in your program?
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8. Overview of North American Mills Consuming
Polycoat Used Cartons
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9. Canadian Goals
Sorting into separate grades Ensure robust North American
end-markets for cartons
Drive consumer awareness Stakeholder engagement
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10. Carton Council Focus Areas for Ontario
Recycling Growing Stakeholder
Policy Recycling Engagement
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11. Growing Recycling: Key to Success
Growing
Recycling
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12. What is Needed
Consumers
Awareness –
Collectors
must know cartons
are recyclable & how Assurance –
Sorters
& why to do so proof that markets
want & will recycle Assurance –
Markets
Access –
Canadians able to cartons proof that markets
conveniently recycle Assistance - want & will recycle Assurance -
their used cartons at technical & cartons pricing sufficient to
home & on-the-go promotional support Assistance - encourage
to establish carton technical & collection/sorting;
recycling programs potentially financial sufficient cartons
assistance to build a volume to justify
business case to sort buying
cartons Assistance –
technical &
potentially financial
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13. Building Sustainable Markets
Markets
Step 1
 Identify suitable North American mill partners
 Negotiate agreements with partners to buy cartons
at prices that drive collection & sorting
 Develop broker ties to move supply to markets
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14. First Priority
• Clear up misconception that gable top &
aseptic cartons cannot be successfully
recycled
» There is no wax coating on cartons
» Aluminum foil in aseptic cartons does not prohibit
recyclability
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15. Cartons – Source of High Quality Fibre
• Cartons = high quality, long strand, bleached virgin fibre
source
• Primary markets are deinked pulp & tissue users - a stable
secondary fibre market in North America
• Conventional fibre supply (e.g., office paper) is not increasing
enough to keep up with mills’ demand
» seeking alternative sources of high-quality fibre
• Yield for carton fibre comparable to Sorted Office Paper
(SOP) & Coated Book (CBS)
• Carton fiber does not require deinking because printing is on
outer polyethylene layer
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16. In 2008…
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17. Engaging with Various End Markets
in North America
Grupo Empresarial Transforma
Great Lakes Tissue Company
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18. Mill Successes in 2012
Great
Lakes
Tissue
GRUPO
EMPRESARIAL
TRANSFORMA
©CCC November 2012
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19. Traditional Recycling Technology
• Repulping of PC Cartons in hydro-pulper (large blender)
» Water + small amount of chemicals (possibly)
» Pulp until fibers have separated from poly or poly/aluminum
» Send fibers through screens and cleaners to remove any
contaminants
» Result: fiber becomes new paper products (tissue, toweling or fine
paper) OR
» Air Dry or Wet Lap pulp to be sent to mills for paper products
» Poly and poly/Aluminum residual can go to companies to make
products or may be used as fuel on site.
» End users: Fibrek, Great Lakes Tissue, KC Mexico, REPAK, GET
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20. Alternative Recycling Technologies
• Extrusion: whole carton • Thermo Compression: whole
solution carton solution
» Inbound furnish ground » Shredded carton material
up, blended together and sandwiched between 2 sheets of
extruded LDPE
» can produce Wood » Heat and pressure applied from
Plastic Composites above and below
» Can provide end market » Produces ceiling tiles, wallboard
for poly & poly/aluminum (replacement for OSB & Dura
residual from re-pulping Rock/cement board) & roof tiles
mills » Can provide end market for poly &
» End users: Ecomadera poly/aluminum residual from re-
and Perlamec pulping mills
» End users: Rewall & Placove
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21. Continue to Build on Campaign Success
Cartons are now an ISRI traded commodity
(Grade #52) & demand is strong
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22. Carton Pricing in Ontario
• Carton pricing generally follows Sorted Office
Paper (SOP) pricing
» Varies by location of source, fibre mix, etc.
• Export pricing varies based on shipping container
weights & shipping locations – strong export
demand
» Over 140 mills consuming cartons worldwide
• Brokers can provide municipalities with enhanced
shipping options when volumes are low
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23. Carton Value Not Volatile
$800
$700
$600
$500
$400
PET (mixed)
Newspaper (ONP #8)
$300
Polycoat Containers
$200
$100
$-
2011 2011 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012
Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct
Source: StewardEdge monthly price sheet (figures in $/tonne)
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24. For Consideration: Market Update
• Are there opportunities for you to optimize your
end markets for carton containers?
• What support would be helpful to optimize end
markets for carton container recycling?
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25. Increasing Carton Recycling
Engaging Municipalities and Consumers in The Carton
Council of Canada’s Goals
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26. Stakeholder Engagement
 Creating a two-way dialogue
 Provide communications content support to municipal
recycling coordinators
 Engage in municipal promotion and education efforts to
improve residential capture of used cartons
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27. Engaging Municipalities & Stakeholders
• Collaborative Efforts
• Social Media Support
• Toolkit Templates
• Video Footage
• Stakeholder FAQs for
Communities, Haulers and MRFs
• Technical Assistance
• Our Website
•www.recyclecartons.ca
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28. How We Can Help
• Drive consumer awareness
• Promote the broader positive sustainability profile
of cartons to ensure consumers make smart
purchases
• P&E materials for communities to customize
• CCC plans to provide targeted P&E support in
2013
» In development now
» For community initiatives that meet criteria
» Expect small pool of matching funding
» Program launch in 2013
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29. Toolkit Resources for Your Use (1)
• Ad Materials/Bill • Door Hangers
Stuffers
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30. Toolkit Resources for Your Use (2)
• Magnets • FAQ
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31. Toolkit Resources for Your Use (3)
• 3-Fold Brochure • Bookmark
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32. CCC Materials Are a Starting Point
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33. Achieving our Vision
A world where used packaging and
printed paper are seen as valuable
resources to be recovered in an
economically and socially
responsible manner
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34. For Consideration: Communications
• What types of communication materials/efforts are
needed or might be effective to drive higher carton
container recycling?
• Any feedback on the CCC communication
materials and would these materials be useful to
your communication efforts?
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35. For Consideration: Next Steps
• Reflecting on the barriers and critical success
factors discussed earlier, what are some solutions
and actions that could be undertaken to grow
carton container recycling?
• How can the CCC best support municipal efforts?
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36. For Consideration: Final
Recommendations
• What is the ONE key thing the Carton Council could
do and the one key thing you/municipalities could do
to support increased recycling of cartons?
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37. Thank you!
• Contact information:
» Giovanna Lemos:
giovanna.lemos@tetrapak.com
» Jason Pelz:
jason.pelz@tetrapak.com
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