During this Big Data Warehousing Meetup, we discussed how graph databases work, shared some real world use cases, and showed a live demo of the world’s leading graph database, Neo4J. Pitney Bowes demonstrated their new MDM product developed on a graph database. For more information, check out the other slides from this meetup or visit our website at www.casertaconcepts.com

1. Using Graphs for Next-Gen Master
Data Management with Pitney Bowes
Spectrum
Aaron Wallace
Global Product Manager
Pitney Bowes Software
@aaronw_pb
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2. powered by
Consume
Search
Integrate
Visualize
Complete View of Individual
InteractionsSingle view of Individual
+ relationships
+ all interactions
Transactional Information with
Business Applications
Interactions Information from
Social Media
Sales, Billing, Customer center,
Support, etc
Applying analytical capability
to create insight
Insights
Explore Data
Predict
Optimize Interactions
Complete View of Individual
Interactions
Single view of Individual
+ relationships
+ all interactions
Transactional Information with
Business Applications
Interactions Information from
Social Media
Sales, Billing, Customer center,
Support, etc
Single View of
Individual
Relationships
Products and services
Purchased
Household Relationships
Organizational
Relationships
Location
Relationships
Social Network
Single View of
Individual *
* Individual could be a customer, prospect,
victim, terrorist, etc
Data integration
Data cleansing (data
quality)
Data supplementation
(Reference data)
Data enrichment
(geocoding)
Master Data Management

3. powered by
Graph Modeling

4. powered by
Choosing Graph and Neo4j
• Started with graph databases
and Neo4j in 2010
• Early prototypes revealed key
differentiators for MDM space
• Why Neo4j?
• Java
• Multi-platform
• High Performance
• ACID
• Market Leader

5. powered by
Best of Suite CIM
• Platform approach must account
for all key Customer Information
Management functions
• Data Quality
• Data Integration
• Data Enrichment
• Master Data Management
• Data Governance

6. powered by
Market Perspective
• Gartner
• On the rise in Hype Cycle reports
• “The amount of business situations in which
graphs constitute the ideal presentation
framework is staggering”
• Forrester
• Hub for Context
• “Much more intuitive, analytic, and intelligent
for master data”

7. powered by
Demonstration - Spectrum
Use Case – Master Data
for Retail Marketing
Analysis

8. SAN FRANCISCO | 10.22.2014
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Thank You