Big things are happening in programmatic.
We’ll share actionable insights to drive business results in 2021, while exploring the potential impact of each trend over the next decade. Sign up and uncover strategies to address key trends like:
- Cookieless World: The future of identity & audiences
- Video: Learn why a fragmented video landscape needs integration
- AI: Humans are advancing AI into unique and creative use-cases
- Ecommerce: All brands are now ecommerce brands, what does that mean for marketers?
- Gaming: Already bigger than the Super Bowl! Never been a better time to get in the game
- Creative: Creative meets digital for hyper-targeted, customization at scale
- Omnichannel Activations: Consumers are everywhere, are you?
5. Platform Instructions
5
Unable to use the Q&A feature? Email Info@CatalystDigital.com for assistance.
Click the Q&A icon in the
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screen.
Enter content or
platform questions in
the Q&A window.
You may enter your
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or name yourself.
We’ll publish content
questions valuable to
the broader audience.
14. AI in 2021: Test & Learn
14
HUMAN
Test a hypothesis and learn
DSP
Lock in on best performance
CUSTOM AI
Find granular value of each
opportunity in real time
Test and learn quickly without cutting out opportunities
17. Ecommerce in 2020
17
79% 155% 63%
https://www.digitalcommerce360.com/2020/11/17/walmarts-ecommerce-sales-jump-79-in-fiscal-q3/
https://corporate.target.com/article/2020/11/q3-2020-earnings
https://www.catalystdigital.com/original-research-the-state-of-ecommerce-2021/
Increase in U.S.
ecommerce sales in Q3
Increase in digital sales
in Q3 2020
of Instacart users report
they’ll use the platform
more in the future
21. Omni-channel in 2021
21
Waiting
for transit
At work
Commute
At the gym
Taking the
bus home
Enjoying
TV time
Trying a
new recipe
more people are playing games on mobile
84%
increase in time spent on CTV per day
33.8%
of consumers like using chatbots
to interact with businesses
62%
of marketers plan to increase investment
in programmatic audio
60%
15%
increase in time spent on digital media
across the board
24. Gaming in 2021
24
gamers globally
2.7 BILLION
of the world population
35.5%
of internet users in US play digital games once per month
60%
people will watch esports in 2023
646M
3 out of 4 people in the US played video games in 2020
244M
GAMERS
ARE NOT
JUST MEN 54%
46%
3X SPEND ON MUSIC AND MOVIES COMBINED
IT WILL BLOW YOUR MIND
$159
Billion
GLOBAL GAMING REVENUE
$20
Billion
$42
Billion
MUSIC
INDUSTRY
GLOBAL
BOX OFFICE
$3,025,900
2019 FORTNITE WORLD CHAMPION
Kyle Giersdorf
$2,983,748
$2,700,000
$2,070,000
2019 WIMBLEDON | Novak Djokovic
2019 INDY 500 | Simon Pagenaud
2019 MASTERS | Tiger Woods
2019
SUPERBOWL
2018 LEAGUE OF
LEGENDS FINALS
107 million viewers 99.6 million viewers
Players 18-34 spend more time on games than social media or TV
25. Gaming in the Future
25
This image isn’t an illustration of the future. It’s from 2019
League of Legends World Championship Finals drew an
average minute audience of 21.8 million viewers globally.
27. Media KPIs in 2021
27
TRANSFORM
E.g. CPL, CPCV
Advanced,
multi-metric,
performance,
e-commerce.
E.g. ROAS, SES
Advanced,
multi-metric,
tie in offline data.
E.g. foot traffic,
sales lift
SAVE
GROW
E.g. CTR, CPM
‘Custom Outcome
Indicators’ (COI).
E.g. ‘deposits per
marketing dollar’,
‘purchase intent’, ‘total
revenue per available
seat mile’.
DEGREE OF COMPLEXITY
VALUE
SIMPLE
METRICS
EFFICIENCY
METRICS
DIGITAL
KPIS
INTEGRATED
KPIS
CUSTOM
KPIS
28. Media KPIs in 10 Years
28
REALTIME
All marketing
optimized
to true business
outcomes
37. More Resources
37
Podcast: Thriving in a Cookieless Future
Catalyst’s Stu Richards and Xaxis’ Nishant Desai join
Salsify’s Rob Gonzalez and Peter Crosby to share strategies
for thriving in the cookieless world.
www.DigitalShelfInstitute.org/podcast-unpacking-the-
digital-shelf
Whitepaper: The State of Ecommerce 2021
Catalyst and Kantar’s original ecommerce research to
fuel your omnichannel commerce strategy in 2021.
StateOfEcomm2021.com