This document summarizes a presentation on charting a course for success with retail media partners. The presentation recommends three steps: 1) Collaborate early with retailers to unlock opportunities like seasonal placements and build retail-specific content. 2) Inspire shoppers across the path to purchase by discovering possibilities and recommendations. 3) Unleash agency specialists to optimize results through collaboration, experimentation, organic visibility, and applying best media practices around structure, bidding and budgeting. The presentation emphasizes that retail media is easy to get started with and is more than just product listing ads, advising attendees to test and learn against benchmarks.
3. What is the New Commerce Conference?
• Digital commerce thought-leadership to prepare
marketers for the changing world of commerce &
retail media.
• Insights, tips, & recommendations to better
understand today’s consumer and maximize online &
in-store sales.
• Expert perspective from industry trailblazers.
The New Commerce Conference
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ON-DEMAND SESSSIONS: www.catalystdigital.com/the-new-commerce-conference
5. Housekeeping & FAQs
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Will recording be shared?
Yes!
Will slides be shared?
Yes!
How do I ask a question?
Type your question in the "[Enter question for staff]"
field. Only the presenters see the question. Questions
will be addressed at the end of each session.
Other questions?
Email info@catalystdigital.com.
6. Agenda & Speakers
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Michael Schuh
Kroger Precision Marketing,
84.51°
Peter Johnson
PromoteIQ
Kerry Curran
GroupM Services &
Catalyst
Meghan Lavin
Catalyst
Riyaad Edoo
Mindshare
MODERATOR
SPEAKERSCharting a Course to Success
with Your Retail Media Partners
• Retail Media Today
• Maximizing Your Retail Media
Relationships:
• Collaborate Early
• Inspire Shoppers
• Unleash Specialists
• Audience Q&A
9. 2,757
Locations
Or, about 900 more
locations than Target
98%
of Kroger households have
access to pickup or delivery
96%
of Kroger sales are
captured on loyalty cards
10. “Leading brands understand that
data isn't something they have a
right to own. Rather, it's something
that consumers are willing to give in
exchange for value.”
- Forbes, Sep 2020
11. Consumers Trust the Retail Value-Exchange
Opt-In
Membership
Kroger loyalty program
captures 96% of sales
Savings &
Rewards
Earn fuel points and
personalized offers
12. Retail media has
become a trusted
partner for brands
Catalyst/Kantar Survey, “State of Ecommerce” April
2020
37. More Resources
The State of Ecommerce 2021:
A landmark digital commerce study that
explores the new world of omnichannel
commerce and retail media.
www.StateOfEcomm2021.com