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Design Thinking and Innovation Collective: July 2017- Prototyping in 3 Acts

An exploration of why prototyping is valuable, and how to built to think, build to learn, and build to test ideas.

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Design Thinking and Innovation Collective: July 2017- Prototyping in 3 Acts

  1. 1. Design Thinking and Innovation Collective
  2. 2. Thanks to our Sponsors!
  3. 3. 4 1 3 2
  4. 4. Our goals for this Meetup Community ImpactSkill building
  5. 5. Design Thinking Process April May June July
  6. 6. Think with your hands
  7. 7. Time Fidelity Build to Think Build to Learn Build to Test
  8. 8. Prototyping in 3 Acts Build to Think Build to TestBuild to Learn
  9. 9. Build to Think
  10. 10. Build to Think
  11. 11. Build to Think
  12. 12. Build to Think
  13. 13. Mystery Bag/Build to Think Mystery Bag Prompts (6 minutes) • Design a new dining experience • Design a tool/activity that would make meetings more effective • Design a way for retail shoppers to indicate whether they want assistance • Design a way for adults to meet new friends in Seattle • Design a way to get more people to compost
  14. 14. Build to Learn
  15. 15. Build to Learn
  16. 16. • Identify 1-2 assumptions about expected user behavior with your prototype • Design an experience that allows someone to interact with your prototype while testing your assumptions (6 minutes) • Pair with another team, and take turns “talking out loud” while you test the other team’s prototype (8 minutes) Build to Learn
  17. 17. Build to Test (Experiments)
  18. 18. Mailbox App
  19. 19. Build to test
  20. 20. From Intuit Guide to Field Experimentation • Leap of Faith Assumption • Hypothesis • Experiment • Minimum Success criteria
  21. 21. Build to Test • Leap of Faith Assumption (People are willing to switch from their existing email client/app) • Hypothesis (X people will give us their email in exchange for a place on the wait list for our app) • Experiment (Launch video and wait list signup page) • Minimum Success criteria
  22. 22. Build to Test With your team, design an experiment you could run to gain a larger data set and capture metrics around user behavior, engagement and interest (without building the full product) How might you might design an experiment that helps you validate or invalidate whether it makes sense to continue investing in this idea? (Both outcomes are valuable!)
  23. 23. Taking it Home Photo by Jerry Meaden, Flickr
  24. 24. How might you prototype… In your job? In your community?With your family/friends?
  25. 25. Design Thinking Slack!
  26. 26. http://designthinking.is/ Step 1 Step 2
  27. 27. Thanks to our Sponsors!

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