Design Thinking Seattle: Designing for Cognitive Bias
•Download as PPTX, PDF•
1 like•205 views
Slides shared at the March 2018 Design Thinking Seattle Meetup.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Design Thinking Seattle: Designing for Cognitive Bias
Similar to Design Thinking Seattle: Designing for Cognitive Bias (20)
More from Catalyz
More from Catalyz (14)
Recently uploaded
Recently uploaded (20)
Design Thinking Seattle: Designing for Cognitive Bias
- 1. Seattle Design Thinking & Innovation Collective
- 3. Our goals for this meetup Community ImpactSkill building
- 4. Our goals for this evening UNDERSTAND what cognitive biases are and how they affect us PRACTICE a few techniques with a focus on bias busting CONSIDER how cognitive biases show up in the design process
- 7. What is a Cognitive Bias? A cognitive bias is a mistake in reasoning, evaluating, remembering, or other cognitive process, often occurring as a result of holding onto one's preferences & beliefs regardless of contrary information A cognitive bias is a mistake in reasoning, evaluating, remembering, or other cognitive process, often occurring as a result of holding onto one's preferences & beliefs regardless of contrary information
- 10. Economics Science that studies the production, distribution & consumptions of good and services Psychology The science of behavior and the mind Behavioral Economics
- 12. Cognitive Bias can (amongst other things)… • Lead us to believe people like, want, or need what we like, want, or need • Lead us to seek out evidence that supports our experiences, points of view, or preferences • Lead us to solve problems we understand or that have clear outcomes that we can envision • Lead us to become attached to things we have, have made, or attribute as “mine”
- 15. I dare you to say 63!
- 16. The racket and the ball cost $1.10. The racket costs $1.00 more than the ball. How much does the ball cost?
- 18. Now we know…
- 20. Three things that help Awareness TempoPerspective
- 22. Challenges our perspective and puts others at the center of our thinking Challenges our assumptions and beliefs with what we’ve learned Challenges us to consider solutions we don’t understand or can’t quite comprehend Challenges us to test our ideas early and often
- 23. Bias: Egocentricity Bias (Empathy Gap) Suggested Activity: Empathy Interviews
- 24. • Avoid leading questions that start with “Do you/Did you…” • Ask for specifics- don’t assume words/routines mean the same thing to your interviewee as they do to you • Defer judgement • Avoid correcting others • Ask open-ended questions Empathy Interview Tips
- 25. Bias: Hypothesis Confirmation Bias (Confirmation Bias) Suggested Activity: Personas & Journey Maps
- 26. Personas & Journey Maps
- 27. Bias: Ambiguity Bias Suggested Activity: Facilitated Brainstorming + Filtering for Risk
- 28. How might we…make visits to the dentist more delightful? Take 3m and write ideas individually? Take 5m, share with group, and build on each others ideas
- 29. • Take 5m • Place a dot sticker on each of the following: 1. Safest Bets 2. Riskiest Bets 3. Most Ambiguous
- 30. Bias: Endowment Effect Suggested Activity: Low-Fidelity Prototypes + Rapid Iteration
- 31. With your group: Spend 10 minutes prototyping one of your groups most ambiguous or riskiest ideas
- 32. With another group: Spend a total of 10 minutes getting feedback on your ideas 5 minutes for each group! I Like / I Wish / What If
- 33. Tempo
- 34. Tempo
- 35. Three things that help Awareness TempoPerspective
- 36. Books & Resources Make America Read Again! #MARA What’s in YOUR library?
- 37. Step 1 Step 2 I ❤ http://designthinking.is
Editor's Notes
- Delta Dental of Washington is really excited to support the Design and Innovation Collective. We started in 1954 with a handful of Longshoremen who wanted dental benefits for their kids. They were pioneers who saw a vision of a service not yet provided. Today we continue to innovate, seek to understand our customers, and be the solution for their smiles. We’re excited to be in a new Location in South Lake Union in the midst of other organizations who do amazing things for the community like Fred Hutch, the Allen Brain Institute, Bill & Melinda Gates Foundation and Seattle Cancer Care Alliance. We are continually looking for ways to “Get out of the Building,” and see what others are doing in the innovation space. Please come see me if you’d like to collaborate or exchange information on what you’re doing with innovation. Thank you! Feel free to give them my card or info! Amy Morehouse amorehouse@deltadentalwa.com
- BEN
- Diversity,
- Cognitive Biases comes out of study that has grown to be called “Behavioral Economics” - It is the combination of Economics + Psychology. Psychology: The science of behavior and mind Economics: Science that studies the production, distribution, and consumptions of good and services.
- Some of the ways biases can affect us - especially as it relates to solving problems and making decisions.
- System 1: Fast – Impulsive. Heuristics – or rules of thumb to make decisions System 2: Slow – Contemplative. Uses reason or more cognitive mental processing
- Some of the ways biases can affect us - especially as it relates to solving problems and making decisions.
- BEN
- BEN
- Delta Dental of Washington is really excited to support the Design and Innovation Collective. We started in 1954 with a handful of Longshoremen who wanted dental benefits for their kids. They were pioneers who saw a vision of a service not yet provided. Today we continue to innovate, seek to understand our customers, and be the solution for their smiles. We’re excited to be in a new Location in South Lake Union in the midst of other organizations who do amazing things for the community like Fred Hutch, the Allen Brain Institute, Bill & Melinda Gates Foundation and Seattle Cancer Care Alliance. We are continually looking for ways to “Get out of the Building,” and see what others are doing in the innovation space. Please come see me if you’d like to collaborate or exchange information on what you’re doing with innovation. Thank you! Feel free to give them my card or info! Amy Morehouse amorehouse@deltadentalwa.com