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Seattle Design Thinking
& Innovation Collective
Members
Like You!
Fjord Design & Innovation
from Accenture Interactive
Hello!
Drive businessvalue by pivotingyourservice,
product orentire organization,
with humansat the heart.
Envision and shape servicesthat simplify
the complex for consumersand employees,and work
across multiple touchpoints.
Shape,build and launch digital products
and connected physicalproductsthat
have impact.
Design-led strategy Service design Product creation
We put humans at the heart.
Our goals for this meetup
Community ImpactSkill building
Our goals for this evening
UNDERSTAND empathy
and why it matters
PRACTICE empathy
and build confidence
CREATE meaningful
connections
Design Thinking
Design Thinking Seattle: Empathy Extravaganza
Things in Common
warm up activity
What is empathy?
reflection
Brene Brown Empathy Animation
https://www.youtube.com/watch?v=1Evwgu369Jw
Empathy has no script.
There is no right way or wrong way to do it.
It’s simply listening. Holding space.
Withholding judgment. Emotionally connecting,
and communicating that incredibly
healing message of “you’re not alone.”
BRENÉ BROWN
Speaking & Listening
practicing empathy
Active Listening
• 90% listen, 10%talk
• Be curious
• Let them lead
• Don’t try to problem solve
• Acknowledge your assumptions
• Defer judgment
• Avoid correcting others
Active Listening
With your partner, share a
recent goal you set and
achieved.
Empathic Conversations
practicing empathy
Empathic Conversations
• Pay attention, physically and mentally, to what's happening.
• Listen carefully, and note the key words and phrases that people use.
• Respond encouragingly to the centralmessage.
• Be flexible– prepare to changedirection as the other person's
thoughts and feelings also change.
• Look for cues that you're on target.
• Ask open-ended questions.
Empathic Conversations
What is a barrier that
you are dealing with
right now?
why does empathy
matter?
Empathy isn’t just something that expands your moral
universe. Empathy is something that can make you a
more creative thinker, improve your relationships, can
create the human bonds that make life worth living.
But, more than that, empathy is also about
social change — radical social change.
ROMAN KRZNARIC
Embrace Warmer
Shadow a Student
Design Thinking Seattle: Empathy Extravaganza
Radical Candor
Radical Candor is the sweet spot
between managers who are
obnoxiously aggressive on the one side
and ruinously empathetic on the other.
It is about providing guidance, which
involves a mix of praise as well as
criticism, deliveredto produce better
results and help employeesdevelop
their skills and boundaries of success.
Bias Busting
Bias Busting
We think we know what other people are thinking
We are drawn to details that confirm our own existing beliefs
We imagine people or things we’re familiar with as better
Taking it Home
Group discussion
Taking it Home
1. Gather: Get into groups of 4-5
2. Discuss: How mightempathy supportinnovation and creativity?
3. Skit: For the audience on your card,create a short skit that is
tailored to teach them about empathy.
Tips
• Come up with a relevant scenario
• Skit should be less than 2 minutes
• Ensure everyone in your group has a role
• Use any props or materials you need
Spending Energy
connection
What is empathy?
revisiting…
Empathy
Challenge
Be an active listener.
Put aside your viewpoint, letting
go of your own judgments or
thoughts. Be present.
Seek to understand others.
Start by noticinghow they spend
their energy.
Resources
Radical Candor – Develop as a Leader and Empower Your Team
Kim Scott
https://www.radicalcandor.com/
The Power of Outrospection
Roman Krznaric
https://www.youtube.com/watch?v=BG46IwVfSu8
https://www.brainpickings.org/2012/12/05/the-age-of-outrospection-roman-krznaric-rsa-animate/
Why Does Empathy Matter?
https://greatergood.berkeley.edu/article/item/why_empathy_matters
https://www.psychologytoday.com/blog/the-empathy-gap/201703/what-s-the-matter-empathy
http://theconversation.com/understanding-others-feelings-what-is-empathy-and-why-do-we-need-it-
68494
http://designthinking.is/
Step 1 Step 2
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Design Thinking Seattle: Empathy Extravaganza

  • 1. Seattle Design Thinking & Innovation Collective
  • 3. Fjord Design & Innovation from Accenture Interactive Hello!
  • 4. Drive businessvalue by pivotingyourservice, product orentire organization, with humansat the heart. Envision and shape servicesthat simplify the complex for consumersand employees,and work across multiple touchpoints. Shape,build and launch digital products and connected physicalproductsthat have impact. Design-led strategy Service design Product creation We put humans at the heart.
  • 5. Our goals for this meetup Community ImpactSkill building
  • 6. Our goals for this evening UNDERSTAND empathy and why it matters PRACTICE empathy and build confidence CREATE meaningful connections
  • 9. Things in Common warm up activity
  • 11. Brene Brown Empathy Animation https://www.youtube.com/watch?v=1Evwgu369Jw
  • 12. Empathy has no script. There is no right way or wrong way to do it. It’s simply listening. Holding space. Withholding judgment. Emotionally connecting, and communicating that incredibly healing message of “you’re not alone.” BRENÉ BROWN
  • 14. Active Listening • 90% listen, 10%talk • Be curious • Let them lead • Don’t try to problem solve • Acknowledge your assumptions • Defer judgment • Avoid correcting others
  • 15. Active Listening With your partner, share a recent goal you set and achieved.
  • 17. Empathic Conversations • Pay attention, physically and mentally, to what's happening. • Listen carefully, and note the key words and phrases that people use. • Respond encouragingly to the centralmessage. • Be flexible– prepare to changedirection as the other person's thoughts and feelings also change. • Look for cues that you're on target. • Ask open-ended questions.
  • 18. Empathic Conversations What is a barrier that you are dealing with right now?
  • 20. Empathy isn’t just something that expands your moral universe. Empathy is something that can make you a more creative thinker, improve your relationships, can create the human bonds that make life worth living. But, more than that, empathy is also about social change — radical social change. ROMAN KRZNARIC
  • 24. Radical Candor Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, deliveredto produce better results and help employeesdevelop their skills and boundaries of success.
  • 26. Bias Busting We think we know what other people are thinking We are drawn to details that confirm our own existing beliefs We imagine people or things we’re familiar with as better
  • 27. Taking it Home Group discussion
  • 28. Taking it Home 1. Gather: Get into groups of 4-5 2. Discuss: How mightempathy supportinnovation and creativity? 3. Skit: For the audience on your card,create a short skit that is tailored to teach them about empathy. Tips • Come up with a relevant scenario • Skit should be less than 2 minutes • Ensure everyone in your group has a role • Use any props or materials you need
  • 31. Empathy Challenge Be an active listener. Put aside your viewpoint, letting go of your own judgments or thoughts. Be present. Seek to understand others. Start by noticinghow they spend their energy.
  • 32. Resources Radical Candor – Develop as a Leader and Empower Your Team Kim Scott https://www.radicalcandor.com/ The Power of Outrospection Roman Krznaric https://www.youtube.com/watch?v=BG46IwVfSu8 https://www.brainpickings.org/2012/12/05/the-age-of-outrospection-roman-krznaric-rsa-animate/ Why Does Empathy Matter? https://greatergood.berkeley.edu/article/item/why_empathy_matters https://www.psychologytoday.com/blog/the-empathy-gap/201703/what-s-the-matter-empathy http://theconversation.com/understanding-others-feelings-what-is-empathy-and-why-do-we-need-it- 68494