19. Mystery Bag/Build to Think
Mystery Bag Prompts (7 minutes)
• Design a new dining experience
• Design a tool/activity that would
make meetings more effective
• Design a way for retail shoppers to
indicate whether they want
assistance
• Design a way for adults to meet
new friends in Seattle
• Design a way to get more people
to compost
26. • Identify 1-2 questions you have about how people might use
your product/service (riskiest assumptions)
• Update your prototype to make it interactive and able to
stand-alone without more than 30 seconds of explaining (6
minutes)
• Pair with another team, and take turns “talking out loud” while
you test the other team’s prototype. Don’t sell your idea- focus
on learning from your users! (8 minutes)
Build to Learn
31. From Intuit Guide to Field Experimentation
• Leap of Faith Assumption
• Hypothesis
• Experiment
• Minimum Success criteria
32. Build to Test
• Leap of Faith Assumption (People are willing to switch from their
existing email client/app)
• Hypothesis (X people will give us their email in exchange for a place on
the wait list for our app)
• Experiment (Launch video and wait list signup page)
• Minimum Success criteria
33. Build to Test
With your team, brainstorm an experiment, event or test you could run
to gain a larger data set and capture metrics around user behavior,
engagement and interest (without building the full product)
How might you might design an experiment that helps you validate or
invalidate whether it makes sense to continue investing in this idea?
(Both outcomes are valuable!)