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Design Thinking & Adaptive Leadership:
A Framework for Human-Centered Change
Ben Grossman-Kahn
CEO & Co-Founder
Zachary Smith
COO & Co-Founder
Presented by
To Grow a Culture of Problem Solvers, we need to:
1) Think differently about the types of problems we’re
solving
2) Consider the skills we’ll need to solve new problems
3) Leverage frameworks that utilize the skill sets of the
future
What’s your Transformation story?
We are facing profound changes in every sector
• Rise of Mobile
• Cloud platforms
and services
• Open source
• Machine Learning
• AI
• Automation
• Internet of Things
Technology
• Multiple
generations
• Culture of
entrepreneurship
• Purpose driven
economy
• Competition for
talent
• Virtual staff
Workforce
• Expectations
focused on speed,
convenience and
personalization
• Technology
driving new
experiences
Customers
Employee resistance to change and management
behaviors, not budget or resources, are the primary
factors in 70% of failed change management
programs - McKinsey
62% of employee respondents identified culture as
the main hurdle to digital transformation - CapGemini
Software Machinery
Process
Technical Infrastructure Cultural Infrastructure
Design ThinkingAdaptive Leadership
Observation
Intervention
Interpretation
“…change that truly transforms an organization, be it a
multibillion-dollar company or a ten-person sales team,
demands that people give up things they hold dear: daily
habits, loyalties, ways of thinking. In return for these
sacrifices, they may be offered nothing more than the
possibility of a better future.”
-Heifetz & Linsky, HBR 2002
Adaptive Leadership
Adaptation
Technical vs Adaptive Changes
Technical Adaptive
Clearly Defined Problem
Not clearly defined problem. Requires
learning
Clear and known solution. Have all
information required, goal is to
optimize execution.
Solution unknown- requires learning,
experimentation and gathering more
information
Evokes a rational and logical response.
Evokes an emotional response- people
may avoid or struggle to deal with this
Uses existing processes, practices,
behaviors
Challenges existing processes,
practices and behaviors
Led with authority
Requires engaging stakeholders and
bringing them along
Technical Adaptive
Broken Arm High Blood Pressure
MysteryPuzzle
Each one of these thwarting tactics…grows out of
people’s aversion to the organizational
disequilibrium created by your initiative…people
strive to restore order, maintain what is familiar
to them, and protect themselves from the pains of
adaptive change.
-A Survival Guide for Leaders, HBR 2002
People don’t fear change,
they fear loss.
A framework for change
• Core
• Company values
• Who our
customers are
Emerging
• New ways of
working
• New project
process
Legacy
• Siloed teams
• Some roles or
titles
Competing Commitments
• Am I solving a puzzle or a mystery?
• What might people be afraid of losing?
• What might be some competing
commitments?
Questions to consider
To Grow a Culture of Problem Solvers, we need to:
1) Think differently about the types of problems we’re
solving
2) Consider the skills we’ll need to solve new problems
3) Leverage frameworks that utilize the skill sets of the
future
P
21st Century Skills
Skills needed in 2020
• Complex Problem Solving
• Critical Thinking
• Creativity
• People Management
• Coordinating with Others
• Emotional Intelligence
Learners must cultivate 21st
century skills, capabilities, and
attributes
• Emotional Intelligence
• Curiosity
• Creativity
• Adaptability
• Resilience
• Critical Thinking
Learning & Innovation Skills
• Creativity and Innovation
• Critical Thinking & Problem
Solving
• Communication
• Collaboration
Communication
Sharing thoughts,
questions, ideas, &
solutions
Critical Thinking
Looking at problems in a
new way and linking
learning across subjects &
disciplines
Creativity
Trying new approaches to
get things done equals
innovation & invention
Collaboration
Working together to reach
a goal, putting talent,
expertise, & smarts to
work.
Curiosity
The capacity for
inquiry and the desire and
ability to learn
about something
To Grow a Culture of Problem Solvers, we need to:
1) Think differently about the types of problems we’re
solving
2) Consider the skills we’ll need to solve new problems
3) Leverage frameworks that utilize the skill sets of the
future
P
P
Design Thinking
Communication Critical Thinking Creativity CuriosityCollaboration
D V
F
Desirability
(Do people want this?)
Viability
(Should we do this?)
Feasibility
(Could we do this?)
immerse
CuriosityCommunication
Start with Empathy
Observation
vs.
Interpretation
frame
Critical Thinking
I need a bridge…
I need a way to get to the other side...
I need to collaborate with someone on the other side...
How might we design a
better suitcase?
Design a Better Suitcase
How might we arrive
at our destination
with the resources
we need for our trip?
How might we arrive at our destination…
imagine
Creativity
Psychological Safety
• When someone makes a mistake in this team, it is often held against
him or her
• In this team, it is easy to discuss difficult issues and problems.
• In this team, people are sometimes rejected for being different
• It is completely safe to take a risk on this team.
• It is difficult to ask other members of this team for help
• Members of this team value and respect each others' contributions.
BUT…
AND…
How would each of these professions design the DMV experience?
prototype
Communication Collaboration
Prototype & Test
• Provides services and financial support to
people with developmental disabilities in the
San Francisco Bay Area
• State of California Department of
Development Services
• Assessment for services takes 3 months
Design Sprint
• What have we done to build empathy and
challenge our assumptions?
• Have we invited diverse perspectives into
our ideation?
• How might we test our ideas quickly and
cheaply?
Questions to consider
To Grow a Culture of Problem Solvers, we need to:
1) Think differently about the types of problems we’re
solving
2) Consider the skills we’ll need to solve new problems
3) Leverage frameworks that utilize the skill sets of the
future
P
P
P
LeanWA Conference: Design Thinking & Adaptive Leadership for human-centered change

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LeanWA Conference: Design Thinking & Adaptive Leadership for human-centered change

  • 1. Design Thinking & Adaptive Leadership: A Framework for Human-Centered Change
  • 2. Ben Grossman-Kahn CEO & Co-Founder Zachary Smith COO & Co-Founder Presented by
  • 3. To Grow a Culture of Problem Solvers, we need to: 1) Think differently about the types of problems we’re solving 2) Consider the skills we’ll need to solve new problems 3) Leverage frameworks that utilize the skill sets of the future
  • 4.
  • 6. We are facing profound changes in every sector • Rise of Mobile • Cloud platforms and services • Open source • Machine Learning • AI • Automation • Internet of Things Technology • Multiple generations • Culture of entrepreneurship • Purpose driven economy • Competition for talent • Virtual staff Workforce • Expectations focused on speed, convenience and personalization • Technology driving new experiences Customers
  • 7.
  • 8.
  • 9. Employee resistance to change and management behaviors, not budget or resources, are the primary factors in 70% of failed change management programs - McKinsey 62% of employee respondents identified culture as the main hurdle to digital transformation - CapGemini
  • 11.
  • 13. “…change that truly transforms an organization, be it a multibillion-dollar company or a ten-person sales team, demands that people give up things they hold dear: daily habits, loyalties, ways of thinking. In return for these sacrifices, they may be offered nothing more than the possibility of a better future.” -Heifetz & Linsky, HBR 2002 Adaptive Leadership
  • 15. Technical vs Adaptive Changes Technical Adaptive Clearly Defined Problem Not clearly defined problem. Requires learning Clear and known solution. Have all information required, goal is to optimize execution. Solution unknown- requires learning, experimentation and gathering more information Evokes a rational and logical response. Evokes an emotional response- people may avoid or struggle to deal with this Uses existing processes, practices, behaviors Challenges existing processes, practices and behaviors Led with authority Requires engaging stakeholders and bringing them along
  • 16. Technical Adaptive Broken Arm High Blood Pressure
  • 18. Each one of these thwarting tactics…grows out of people’s aversion to the organizational disequilibrium created by your initiative…people strive to restore order, maintain what is familiar to them, and protect themselves from the pains of adaptive change. -A Survival Guide for Leaders, HBR 2002
  • 19. People don’t fear change, they fear loss.
  • 20. A framework for change • Core • Company values • Who our customers are Emerging • New ways of working • New project process Legacy • Siloed teams • Some roles or titles
  • 22. • Am I solving a puzzle or a mystery? • What might people be afraid of losing? • What might be some competing commitments? Questions to consider
  • 23. To Grow a Culture of Problem Solvers, we need to: 1) Think differently about the types of problems we’re solving 2) Consider the skills we’ll need to solve new problems 3) Leverage frameworks that utilize the skill sets of the future P
  • 25.
  • 26. Skills needed in 2020 • Complex Problem Solving • Critical Thinking • Creativity • People Management • Coordinating with Others • Emotional Intelligence
  • 27. Learners must cultivate 21st century skills, capabilities, and attributes • Emotional Intelligence • Curiosity • Creativity • Adaptability • Resilience • Critical Thinking
  • 28. Learning & Innovation Skills • Creativity and Innovation • Critical Thinking & Problem Solving • Communication • Collaboration
  • 29. Communication Sharing thoughts, questions, ideas, & solutions Critical Thinking Looking at problems in a new way and linking learning across subjects & disciplines Creativity Trying new approaches to get things done equals innovation & invention Collaboration Working together to reach a goal, putting talent, expertise, & smarts to work. Curiosity The capacity for inquiry and the desire and ability to learn about something
  • 30. To Grow a Culture of Problem Solvers, we need to: 1) Think differently about the types of problems we’re solving 2) Consider the skills we’ll need to solve new problems 3) Leverage frameworks that utilize the skill sets of the future P P
  • 31. Design Thinking Communication Critical Thinking Creativity CuriosityCollaboration
  • 32.
  • 33. D V F Desirability (Do people want this?) Viability (Should we do this?) Feasibility (Could we do this?)
  • 35.
  • 39.
  • 40. I need a bridge…
  • 41. I need a way to get to the other side...
  • 42. I need to collaborate with someone on the other side...
  • 43. How might we design a better suitcase?
  • 44. Design a Better Suitcase
  • 45. How might we arrive at our destination with the resources we need for our trip?
  • 46. How might we arrive at our destination…
  • 48. Psychological Safety • When someone makes a mistake in this team, it is often held against him or her • In this team, it is easy to discuss difficult issues and problems. • In this team, people are sometimes rejected for being different • It is completely safe to take a risk on this team. • It is difficult to ask other members of this team for help • Members of this team value and respect each others' contributions.
  • 51. How would each of these professions design the DMV experience?
  • 54. • Provides services and financial support to people with developmental disabilities in the San Francisco Bay Area • State of California Department of Development Services • Assessment for services takes 3 months
  • 55.
  • 56.
  • 58. • What have we done to build empathy and challenge our assumptions? • Have we invited diverse perspectives into our ideation? • How might we test our ideas quickly and cheaply? Questions to consider
  • 59. To Grow a Culture of Problem Solvers, we need to: 1) Think differently about the types of problems we’re solving 2) Consider the skills we’ll need to solve new problems 3) Leverage frameworks that utilize the skill sets of the future P P P

Editor's Notes

  1. ZMS
  2. Zach- been a part of many transformations, from agile transformation to others, across range of industries. Ben- been involved with multiple transformations. Non profit, SMB, fortune 500. Founded and led people lab at nirdstrom- team if learning designers, experience designers and data scientists  Mandate was to use data and design to craft employee experience, culture, and leadership. Front row seat to 100 year old company grappling with digital transformation. Met with many peers at other orgs struggling with same challenges  Founded Catalyz to partner with companies on defining, story telling, and designing for their transformation story.  Let's get to it.. 
  3. Also talk about “Goals for today” & “What to expect” Focus less on specifics of lean – lots of options there. What we have to offer is this: lean is great, at among other things, identifying challenges and problems to solve. Once ‘we’ve identified those problems, we have to go about solving for them and we think we have some ideas to offer in this space that will help you grow a culture of problem solvers.
  4. BGK
  5. BGK It is probably safe to say that just about everybody in this room is involved in some sort of organizational transformation. We’ve likely seen digital transformation, lean transformations, and agile transformations – these are ways we’re actively trying to change the ways team and organizations work. These sorts of transformations are largely self-directed (or self-inflicted, depending on the day…) meaning, these are things we’re choosing to do. There are also a myriad of other changes that are going on around us and the reality is, these changes are happening must faster and at larger scale. Compared to Industrial revolution, future changes will hit 10 times faster and at 300 times the scale. Invite audience to turn to someone nearby and discuss some of the transformations they are seeing in their company/industry?
  6. Technology – connected and seamless, smarter and cheaper (new possibilities) – how are you combining tech and imagination? Customers – Apple/Amzn setting benchmarks (Customer-centric) – How are you learning / meeting customer needs? Workforce – gets least attention, but at heart of 21st C orgs (how removing barriers / allowing innovation to flourish)
  7. You are experts in your business. We offer mental models and tools/frameworks for taking action in New ways. Hope we leave you thinking about your thinking and inspired to try some new behaviors 
  8. Change is hard- you are experts in your business, but we want to give you some tools to provide an edge against the house, and increase odds of a successful change effort.
  9. ZMS “You may be attacked directly in an attempt to shift the debate to your character and style and avoid discussion of your initiative. You may be marginalized, forced into the position of becoming so identified with one issue that your broad authority is undermined. You may be seduced by your supporters and, fearful of losing their approval and affection, fail to demand they make the sacrifices needed for the initiative to succeed. You may be diverted from your goal by people overwhelming you with the day-to-day details of carrying it out, keeping you busy and preoccupied.” https://hbr.org/2002/06/a-survival-guide-for-leaders
  10. Org change is about adaption- successfully jettisoning some prior DNA and developing new dna/capabilities. Takes time, experimentation, and can be a painful and uncomfortable process.
  11. Adaptive change BGK
  12. ZMS
  13. Five major themes about the future of jobs training in the technology age One of the themes as “Learners must cultivate 21st century skills, capabilities, and attributes”
  14. 2017 Report from Pew Research reported Five major themes about the future of jobs training in the technology age One of the themes as “Learners must cultivate 21st century skills, capabilities, and attributes”
  15. Five major themes about the future of jobs training in the technology age One of the themes as “Learners must cultivate 21st century skills, capabilities, and attributes”
  16. At the heart of 21st century skills are these 5 C’s and this is what we’re going to focus on today.
  17. BGK Luckily, design thinking offers a toolkit for gaining empathy, reframing challenges, and prototyping and testing with end users
  18. We often think of design thinking as it relates to product design and development but we want to make a case that design thinking has a broader application and that the skills & mindsets it relies on are in fact the skills of the future.
  19. ZMS
  20. What problem are we trying to solve? Is the challenge “we need more competitive compensation systems” or “We need a way to attract retain top talent” or “We need programs that reinforce our cultural values?” 5 Whys often focuses on root cause analysis- cause and effect, technical rroot causes. Design thinking helps us understand the human needs, and incorporate those into our problem solving.
  21. BGK
  22. ZMS
  23. Creativity, communication,
  24. Beurocratic process Parents often abandon the process part way through – it’s time consuming, difficult, and often traumatic or uncomfortable for the children who participate.
  25. Drove the winebago to a location near families, brought team with, Were able to do 9 assessments in 2 hours Learned a ton about the process, needs of the families, and found ways to work toward a 50% reduction in assessment time and improved experiences for the families served.
  26. Questions?