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Similar to BK and P-Diddy partnership promotes world tour and new CD
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BK and P-Diddy partnership promotes world tour and new CD
- 1. BURGER KING ® “ Who Wears the Crown?” presents
- 4. “ P-DIDDY” THE FIT
- 31. Promotional Tactics: “Diddy” Signature Stores “ Diddy” Signature Store(s): This is a two-pronged campaign to get the SuperFan involved and create excitement and awareness about the Diddy Signature Stores. The final outcome to be totally customized BK store(s) in “Diddy” style-everything from the BK crew to the decor and in-store entertainment. Regional Voting Poll - Consumers log on to request that the Diddy Signature Stores be selected in their area. A realtime poll feature (bar graph) will reflect up-to-the-minute votes for each region. Viral Diddy Store Decor - Consumers log on to BK/Diddy specialty site and through CGI elements embark on a humorous and playful program that gives them access to several store themes with Diddy as an animated central character. Consumers can then live vicariously through the animated Diddy to design the BURGER KING® restaurant Diddy style and interact with store crew-their way. The site has a viral capability and can be forwarded to friends. Would require creative/comedic scripts for Diddy voiceovers.
- 33. ADDENDUM