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It's All in Your Data: An Inside Look at Aéropostale’s Advanced Analytics Strategy

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Retailers are no strangers to data.

With so much data available, it’s more critical than ever for retailers to improve merchandising decisions — leveraging advanced analytics to determine what product to buy, how much to buy, and where to put it.

In an intimate conversation, Aéropostale’s SVP of Planning and Allocation, Karen Walter will share some of the critical success factors her team is embracing for better data-driven decisions throughout the merchandising process.

Attendees will learn more about:

- Why and how Aéropostale adopted analytics in today’s retail environment
- A new approach to the Merchandise, Planning, and Allocation process
- Why understanding localized demand across product attribute levels is critical to success
- How new technologies are blended with existing business process

Access the webcast recording here: https://www.celect.com/its-all-in-your-data-aero-webcast-replay-download

Published in: Retail
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It's All in Your Data: An Inside Look at Aéropostale’s Advanced Analytics Strategy

  1. 1. It’s All in Your Data An Inside Look at Aéropostale’s Advanced Analytics Strategy
  2. 2. Welcome! © 2018 Celect, Inc. All Rights Reserved.2 Karen Walter SVP of Planning & Allocation Todd Harris Director of Marketing
  3. 3. Who’s who? © 2018 Celect, Inc. All Rights Reserved.3 60% Specialty 3% E-Commerce 3% Off-Price 18% Monobrand 7% Discount Store 9% Department Store
  4. 4. Some background first • Reveal location specific demand for a product assortment through advanced analytics • Inventory optimization for merchandise planning and supply chain • An MIT Artificial Intelligence Lab Top 50 Technology Innovation © 2018 Celect, Inc. All Rights Reserved.4
  5. 5. What we’ll cover today 1. The importance of advanced analytics for Aéropostale 2. Changes in expectations of Planning & Allocation professionals 3. How to balance new technologies with existing business process 4. How to gain internal support for driving new initiatives © 2018 Celect, Inc. All Rights Reserved.5
  6. 6. Takeaways © 2018 Celect, Inc. All Rights Reserved.6 Our guests had decided for us—their expectations changed; technology was the accelerant. — Brian Cornell, CEO, Target Make a smaller investment to test; learn what you need to learn; validate what you need to validate. (to gain confidence across the organization) — Dana Randall, Head of Innovation, Tapestry
  7. 7. © 2018 Celect, Inc. All Rights Reserved.7 What’s your background and have you always been in retail? Q
  8. 8. © 2018 Celect, Inc. All Rights Reserved.8 Who was one of your biggest influencers as you moved through your career? Q
  9. 9. © 2018 Celect, Inc. All Rights Reserved.9 During the last 15 years in the industry, have you seen anything like what retail has been going through lately? Q
  10. 10. © 2018 Celect, Inc. All Rights Reserved.10 Emerging technologies Evolution of malls Retail is a dynamic industry that reflects the world we live in Consumer preferences Vast amounts of data
  11. 11. © 2018 Celect, Inc. All Rights Reserved.11 Can you breakdown the changes you have seen in the Planning & Allocation end of the business? Q
  12. 12. © 2018 Celect, Inc. All Rights Reserved.12 What’s the process like internally when considering business process changes or new technology adoptions? Q
  13. 13. It all starts with knowing the problem. © 2018 Celect, Inc. All Rights Reserved.13
  14. 14. Closing the gap for new technology adoption © 2018 Celect, Inc. All Rights Reserved. Identify the problem Cross-functional buy in Shop for solutions Provide metrics and results Solidify financial plan
  15. 15. #Commit2 © 2018 Celect, Inc. All Rights Reserved.15
  16. 16. © 2018 Celect, Inc. All Rights Reserved.16 How have advanced analytics impacted your role? Q
  17. 17. © 2018 Celect, Inc. All Rights Reserved.17 Can you share any of the successes you have had so far? Q
  18. 18. KEY TAKEAWAYS: 1. Know what problem you are trying to solve 2. Do your research 3. You must get cross-functional buy-in © 2018 Celect, Inc. All Rights Reserved.18
  19. 19. THANK YOU! © 2018 Celect, Inc. All Rights Reserved.19 Questions? info@celect.com More webcasts and information celect.com/resources Twitter @celect

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