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Predictive Analytics
Demo Series
Optimizing Brand Assortment
Agenda
• Introduction to Celect
• Current State of Retail
• Understanding Customer Choice
• The Big Picture Planning Proce...
An Intro to Celect
• Who we are
‒ Predictive analytics SaaS platform for retail
‒ Based in Boston, MA
‒ Venture-backed, te...
© 2016 Celect, Inc. All Rights Reserved.4
“For years, online retailers such as
Amazon have built their businesses
models a...
Current State of Retail
© 2016 Celect, Inc. All Rights Reserved.5
Retailers are
Awash in Data
Inventory, PoS,
browse histo...
How are decisions being made today?
© 2016 Celect, Inc. All Rights Reserved.6
There’s a Better Way
© 2016 Celect, Inc. All Rights Reserved.7
Bring Science
to the Art of
Retail
• Supplement your experi...
This answers the questions…
© 2016 Celect, Inc. All Rights Reserved.8
We sold out of a particular product in Store 28
WHAT...
Which would perform better in store 54 vs 102?
© 2016 Celect, Inc. All Rights Reserved.9
Four Way Stretch
Solid Color
Swea...
The Retail Process
Plan Buy Allocate Sell Liquidate
© 2016 Celect, Inc. All Rights Reserved.10
What product
and how much
s...
The Retail Process
Plan Buy Allocate Sell Liquidate
© 2016 Celect, Inc. All Rights Reserved.11
What product
and how much
s...
DEMO!
© 2016 Celect, Inc. All Rights Reserved.12
Thank you!
© 2016 Celect, Inc. All Rights Reserved.13
www.celect.com/
blog.celect.com
Follow us on Twitter! @celect
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Predictive Analytics Demo Series: Optimizing Brand Assortment

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For the webcast replay, head over here! https://www.celect.com/brand-assortments-webcast

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Predictive Analytics Demo Series: Optimizing Brand Assortment

  1. 1. Predictive Analytics Demo Series Optimizing Brand Assortment
  2. 2. Agenda • Introduction to Celect • Current State of Retail • Understanding Customer Choice • The Big Picture Planning Process • Demo – Optimizing Brand Assortment © 2016 Celect, Inc. All Rights Reserved.2
  3. 3. An Intro to Celect • Who we are ‒ Predictive analytics SaaS platform for retail ‒ Based in Boston, MA ‒ Venture-backed, technology out of MIT • Awards & Recognitions ‒ MIT Computer Science and Artificial Intelligence (CSAIL) Top 50 Greatest Innovations © 2016 Celect, Inc. All Rights Reserved.3
  4. 4. © 2016 Celect, Inc. All Rights Reserved.4 “For years, online retailers such as Amazon have built their businesses models around algorithms that track and predict how we purchase things online—using a method called machine learning. Celect aims to do the same for traditional retailers.” The hat whisperers: This Boston startup tracks shopper’s habits to help brick-and-mortar stores make sales Boston Globe, June 25, 2015 “New solution providers like Celect pound through volumes of a retailer’s transactional data as well as customer footfall to more effectively execute its merchandise allocation” Web Style Analytics Enters The Retail Store Forrester Research, Inc., March 30, 2016
  5. 5. Current State of Retail © 2016 Celect, Inc. All Rights Reserved.5 Retailers are Awash in Data Inventory, PoS, browse history, transaction logs, search, etc. Online/Offline are Blurring Merchants often have responsibility for both online and in-store Need for Growth Opportunities Improved Allocation, Buy Accuracy, Assortment Planning
  6. 6. How are decisions being made today? © 2016 Celect, Inc. All Rights Reserved.6
  7. 7. There’s a Better Way © 2016 Celect, Inc. All Rights Reserved.7 Bring Science to the Art of Retail • Supplement your experiences, knowledge, and intuition with machine learning • Leverage the data you already have Predicting Customer Choice • How products interact and influence each other • Assortment Planning, Buy Accuracy, & Allocation
  8. 8. This answers the questions… © 2016 Celect, Inc. All Rights Reserved.8 We sold out of a particular product in Store 28 WHAT WAS THE RIGHT ALLOCATION? We have never sold a particular product in Store 58 HOW WELL WOULD IT SELL THERE? We are looking to add a new brand in to a set of stores WHAT IMPACT WILL THAT HAVE ON STORE SALES?
  9. 9. Which would perform better in store 54 vs 102? © 2016 Celect, Inc. All Rights Reserved.9 Four Way Stretch Solid Color Sweat Wicking Drawstring hood Fleece fabric Solid Color Breathable Zippered hood … …
  10. 10. The Retail Process Plan Buy Allocate Sell Liquidate © 2016 Celect, Inc. All Rights Reserved.10 What product and how much should I buy? Did I over-buy or under-buy? Is the product in the right stores? Did I maximize full price sell- through? How much margin did we lose? Prescriptive Decisions Optimized Assortments Optimized Allocation Engaged Customers Optimized Markdown
  11. 11. The Retail Process Plan Buy Allocate Sell Liquidate © 2016 Celect, Inc. All Rights Reserved.11 What product and how much should I buy? Did I over-buy or under-buy? Is the product in the right stores? Did I maximize full price sell- through? How much margin did we lose? Prescriptive Decisions Optimized Assortments Optimized Allocation Engaged Customers Optimized Markdown
  12. 12. DEMO! © 2016 Celect, Inc. All Rights Reserved.12
  13. 13. Thank you! © 2016 Celect, Inc. All Rights Reserved.13 www.celect.com/ blog.celect.com Follow us on Twitter! @celect

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