Amazon is a beast. There’s no denying this, and their impact is continuing to bleed into other retailers performance and business strategies. But, it’s not all Amazon’s fault. Your customers expect more.

1. You Be You
3 Ways to Stand Out From Amazon

2. Welcome!
Todd Harris
Director of Marketing
Molly Shaw
VP of Retail Solutions
José Chan
VP of Business Dev
© 2017 Celect, Inc. All Rights Reserved.
jose@celect.com todd@celect.com molly@celect.com

3. Background
• Predictive analytics SaaS platform to help
retailers optimize inventories through data-
driven decisions.
• We leverage a groundbreaking advance in
Machine Learning and Optimization.
• An MIT Artificial Intelligence Lab Top 50
Technology Innovation
© 2017 Celect, Inc. All Rights Reserved.3

4. 1. Strategies for differentiated store
assortments.
2. Why shoppers want to go to your stores
and what they are looking for.
3. Tactics to consider to optimize your
inventories.
© 2017 Celect, Inc. All Rights Reserved.4
WE WILL COVER 3 TOPICS TODAY

5. … Customers are always beautifully,
wonderfully dissatisfied, even when they
report being happy and business is great.
Even when they don’t yet know it,
customers want something better,
and your desire to delight customers will
drive you to invent on their behalf …
© 2017 Celect, Inc. All Rights Reserved.5
- Jeff Bezos, CEO Amazon – 2017 Annual Shareholder Letter

6. There’s a retail inventory epidemic today,
being exacerbated by Amazon.
© 2017 Celect, Inc. All Rights Reserved.6
OVERBUYS / UNDERBUYS | LESS IN-STORE TRAFFIC | SHRINKING MARGINS
WHY ARE WE TALKING ABOUT THIS?

7. Strategies for differentiated store
assortments.
© 2017 Celect, Inc. All Rights Reserved.7
TOPIC #1

8. Why should retailers
care about stocking
different and unique
products?
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9. What strategies can retailers use to
create differentiated assortments?
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10. Are any retailers actually carrying a
unique and special product
assortment?
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11. Is this what makes a
retailer Amazon-proof?
© 2017 Celect, Inc. All Rights Reserved.11

12. KEY TAKEAWAY #1:
The right differentiated products will give customers a reason to
shop in your store, since they cannot obtain the product
anywhere else.
• Have exclusive product, experiment with new vendors and
invest in private label.
• Invest in big buys for key items based on future demand.
© 2017 Celect, Inc. All Rights Reserved.12

13. Shoppers want to go to your stores, so give
them a reason to go.
© 2017 Celect, Inc. All Rights Reserved.13
TOPIC #2

14. How would you define a positive
customer experience?
What does this mean?
© 2017 Celect, Inc. All Rights Reserved.14

15. Which retailers offer
positive customer
experiences?
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16. Are you allocating
what your customers
want to stores?
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17. What role does
technology play in this?
© 2017 Celect, Inc. All Rights Reserved.17

18. KEY TAKEAWAY #2:
Stores have a unique opportunity to create a positive customer
experience for shoppers - to create a lasting bond. A win-win for
both you and your customer.
• Unique in-store experience to drive store traffic and differentiate.
• Engage senior level and cross-functional teams to create a
customer experience roadmap for all channels.
• Allocate based on localized future demand.
© 2017 Celect, Inc. All Rights Reserved.18

19. How (and why) to optimize your inventory.
© 2017 Celect, Inc. All Rights Reserved.19
TOPIC #3

20. 55% of shoppers turn to
Amazon to begin their
product search
- 2016 BloomReach Survey
How has the current
retail landscape
shaped the way that
retailers think about
their inventory?
© 2017 Celect, Inc. All Rights Reserved.20

21. Why is optimizing retail inventory
so important?
© 2017 Celect, Inc. All Rights Reserved.21

22. Many retailers ship-from-store.
© 2017 Celect, Inc. All Rights Reserved.22
Is it working to
their advantage?

23. KEY TAKEAWAY #3:
Embrace strategies to help you be more productive with your
inventory (e.g. Increase sales, margin, turnover, sell-through, etc.)
• Take action while considering your specific business model
(specialty retailer, department stores, etc).
• While optimizing your store inventories, also consider how to
use them to fulfill online orders.
© 2017 Celect, Inc. All Rights Reserved.23

24. Drive towards
product exclusivity,
experiment with new
vendors in the
process.
1
© 2017 Celect, Inc. All Rights Reserved.24
IN SUMMARY – 3 TAKEAWAYS
Start a x-functional
team to kick off a
customer experience
roadmap for all
channels.
2
Embrace inventory
optimization
strategies leading to
quick action specific
to your biz model.
3

25. THANK YOU!
© 2017 Celect, Inc. Confidential. Do Not Distribute.25
Questions?
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jose@celect.com
molly@celect.com