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Policy communication

Predavanje održano na Regionalnoj političkoj akademiji

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Policy communication

  1. 1. Regional Political Academy of Social- democratic Parties from SEE Sarajevo, December 2015. www.cmv.org.rs
  2. 2. Policy communication with citizens www.cmv.org.rs
  3. 3. “Politics is a job, not a leisure!” www.cmv.org.rs
  4. 4. Politics = communication www.cmv.org.rs
  5. 5. Commmunication model CODE MESSAGE CHANNEL OF A COMMUNICATION DECODE PREVIOUS EXPERIENCE www.cmv.org.rs
  6. 6. Political communication • define message – OBJECTIVE • choose the way for delivering – STRATEGY • do it – TACTICS Joseph Napolitan The Election Game and How to Win It, 1972. www.cmv.org.rs
  7. 7. Power PRESENT FUTURE politics, traffic, education, health care, defense, tax,... sectors Changes Policy communication www.cmv.org.rs
  8. 8. Two phase of communication ● Discussion during the writing policy paper ● first round - wider ● second round – narrow ● Promotional campaign after adopting www.cmv.org.rs
  9. 9. Differences ● goal ● tools ● message www.cmv.org.rs
  10. 10. Message elements: • content; • language; • format; • sender (source); • place and time. www.cmv.org.rs
  11. 11. Message characteristics: • Clear • Short • Unique • True • Important • Emotional • Consistent www.cmv.org.rs
  12. 12. Public discussion ● Public meeting ● Discussing forum (Internet) ● Briefing Q&A ● Tribune – round table ● Big group - small group ● Workshop ● Public coffee ● “world cafe” www.cmv.org.rs
  13. 13. Work shop Your party finish draft of policy paper. Preparing promotional campaign strategy. Define order of information, target groups, channels and tools. 20 minutes • I - Violence on the sports stadium • II - Noise in the city • III - Accountability of politicians • IV – Citizens participations www.cmv.org.rs
  14. 14. Conclusion • Communication as a part of the process • Use knowledge and campaign experience • Opportunity for identification • Trust • Practicing and preparing for election campaign www.cmv.org.rs
  15. 15. To summarize: • be active • ... creative • ... well-meaning and honest • ... yours • talk only about what you know and things in which you believe • and you will be GREAT www.cmv.org.rs
  16. 16. • http://www.cmv.org.rs/s/publikacije/ www.cmv.org.rs
  17. 17. www.cmv.org.rs

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