Learn three things from Apple's business model that will make your company stronger.

1. Three Customer Lessons from Apple
Patty Tomsky
CEO, Harmony Communications

2. “Apple’s buy upgrade
with UBS values stock
price at $125.”
–Motley Fool, November 14, 2014

3. Apple’s Business Model and Customer
How do they keep their
business value? They
value their customers in
three ways.
Download Free SWOT Analysis Tool

4. Does your business model include a plan
to track customer retention?
• Apple’s retention number
is 84% for its products.
• Businesses that don’t track
retention lose value every
time a customer “walks”.
• Make a retention plan and
stick with it.

5. Do you continuously offer product
upgrades to help your customer?
• Find out which upgrades your
products need by continuously
talking to your customers.
• Figure out which “nice-to-haves”
are turning into “have-to-
haves” in your product
features.
• Apple delivers these without
having to be asked.

6. Should you treat your product like a service?
• Build in “upgrade” timeframes
into your sell cycle…
• Make your customers’ lives
easier by making your product
better… before they have to
ask.
• Have a discussion with your
team about structuring your
product offerings more like a
renewable resource.
Download Free SWOT Analysis
Tool

7. Three Customer-Relationship Takeaways?
• Track retention
• Free “upgrades” to
features and benefits
• Treat your products
like a renewable
resource

8. About the Center for Business Modeling
CBM is the leading provider of proprietary software and
planning tools. We offer an online peer group of subject
matter experts and practical user-friendly resources.
Our tools are designed to accelerate your business’s
profitability and growth.
Click here to learn more about the Center for Business Modeling
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