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Big Data Thought Leadership WebinarWeb: www.cetas.netTwitter: @CetasAnalyticsBlog: www.cetas.net/blogYouTube: www.youtube.com/CetasAnalytics © 2009 VMware Inc. All rights reserved

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IntroductionsLaura Madsen, M.S.Principal Healthcare Leader, Speaker, & Author"Healthcare Business Intelligence: A Guide toEmpowering Successful Data Reporting andAnalytics.”David MorrisBig Data Analytics Marketing – Cetas, By VMwaredmorris@vmware.com2

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Big Data Thought Leadership Webinar Series Today’s Big Data Thought Leader: Laura Madsen, M.S. Founder of the Healthcare Business Summit International Healthcare Business Intelligence Speaker & Author Leads the Healthcare Practice for Lancet, a leading BI consulting firm Initiated and supported dozens of BI initiatives and worked with more than 50 health plans  Her most recent work is “Healthcare Business Intelligence: A Guide to Empowering Successful Data Reporting and Analytics.” - Available on Amazon3

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Agenda• The impact of business intelligence and big data on healthcare• How to streamline regulatory reporting pressures• How to sidestep the top 10 most common mistakes• Top future trends in Healthcare business intelligence

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Impact of Big Data on Healthcare Analytics

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Impact of Big Data on Healthcare Analytics

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Stats 101 Population - all people, objects, or events that are of interest. Populations are usually defined by one or more specific characteristics. For example, we might be studying the population of all diabetics, which isdefined as all individuals currently diagnosed with Type 1 or Type 2 diabetes. http://www.mikeraulin.org/graziano7e/default.htm Research Methods, 7th edition. Sample Population

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How can Big Data change healthcare?

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Value in the eye of the (big data) storm

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Just Know…• Getting value from data is more about people and process than tools and systems.

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What that means…• Tools will not solve the hard issues• It will require someone’s gray matter

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Regulatory Pressures

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Streamlining

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Don’t do this!10. Make a consultant the leader of your program9. Underestimate the importance of ETL8. Ignore the value of Data Governance7. Forget to manage the project6. Fail to incorporate business users5. Overlook Change management4. Disregard Release cycles3. Don’t neglect your staff2. Ignore the Maintenance1. Forget to deliver value

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Future Trends

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Future Trends

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Privacy

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Big Data Thought Leadership Webinar Series Questions & Answers Laura Madsen — Principal Healthcare Leader, BI Evangelist, Speaker, & Author - @lbmadsen lmadsen@lancetsoftware.com 952-230-9299 Twitter: @lbmadsen Blog: http://blog.lancetsoftware.com BeyeNetwork, co-host of the Healthcare Available on Channel Amazon www.cetas.net/webinars18

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Big Data Thought Leadership Webinar SeriesMarch’s Big Data Thought Leader: Wayne Eckerson “Secrets of Analytical Leaders: Insights from Information Insiders” Imagine spending a day with top analytical leaders and asking any question you want. In this book, Wayne Eckerson illustrates analytical best practices by weaving his perspective with commentary from seven directors of analytics who unveil their secrets of success. With an innovative flair, Eckerson tackles a complex subject with clarity and insight.Eric Colson – Stealth Startup – Formerly Netflix Ken Rudin – FacebookDan Ingle – Kelly Blue Book Darren Taylor – Cobalt TalonTim Leonard – U.S. Xpress Enterprises Kurt Thearling – Vertex Business ServicesAmy O’Conner - Nokia Register Today, as space is limited for this premium webinar www.cetas.net/webinars 19

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Sign-up today for FREE Analytics @ www.cetas.net ! Cetas Big Data Analytics Free Trial Monetize Your Big Data Today!20

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Big Data Thought Leadership Webinar Series INSTANT INTELLIGENCE Live Webinar Registration and Recorded Webinars available at www.cetas.net/webinarsWeb: www.cetas.netTwitter: @CetasAnalyticsBlog: www.cetas.net/blogYouTube: www.youtube.com/CetasAnalytics © 2009 VMware Inc. All rights reserved